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Rachel Thornton

Operator

Rachel Thornton serves as CMO of Enterprise at Adobe, where she leads marketing strategy focused on Adobe's enterprise customer segment. Adobe is a global leader in digital experience software, offering products spanning creative tools, document management, and the Adobe Experience Cloud — a suite of marketing, analytics, and advertising technology solutions used by brands worldwide. Prior to Adobe, Thornton held senior marketing leadership roles at Amazon Web Services (AWS), where she was Vice President of Marketing. Her work at AWS involved scaling marketing for one of the world's largest cloud computing platforms, reaching enterprise and developer audiences globally. Throughout her career, Thornton has built a reputation as a senior B2B marketing executive with deep expertise in enterprise technology marketing, demand generation, and brand building at scale.

Last updated Oct 22, 2026 by ATDb automated enrichment

Role
CMO of enterprise
Company
Adobe
Based
San Jose, California, United States

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Rachel Thornton serves as CMO of Enterprise at Adobe, where she leads marketing strategy focused on Adobe's enterprise customer segment. Adobe is a global leader in digital experience software, offering products spanning creative tools, document management, and the Adobe Experience Cloud — a suite of marketing, analytics, and advertising technology solutions used by brands worldwide. Prior to Adobe, Thornton held senior marketing leadership roles at Amazon Web Services (AWS), where she was Vice President of Marketing. Her work at AWS involved scaling marketing for one of the world's largest cloud computing platforms, reaching enterprise and developer audiences globally. Throughout her career, Thornton has built a reputation as a senior B2B marketing executive with deep expertise in enterprise technology marketing, demand generation, and brand building at scale.

Expertise & education

Expertise

Enterprise MarketingB2B Marketing StrategyBrand BuildingDemand GenerationCloud Technology MarketingDigital Experience PlatformsGo-to-Market Strategy

Speaking topics

Enterprise B2B MarketingMarketing at ScaleDigital Transformation

Recognition

Notable achievements

  • Led enterprise marketing at Adobe, supporting one of the most comprehensive digital experience and marketing technology platforms in the industry
  • Served as VP of Marketing at AWS, helping scale marketing for a dominant global cloud computing platform