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Companies
Explore technology companies in our intelligence database
Total Companies
192
Active
16
Acquired
4
This Page
24
Hybrid Theory
Hybrid Theory is a pivotal player in the AdTech ecosystem, offering a comprehensive platform that seamlessly integrates influencer marketing with programmatic advertising. As a leading Data & Analytics Platform, Hybrid Theory's proprietary technology enables brands and agencies to achieve unparalleled campaign optimization and return on investment. The company's key products and services include advanced targeting capabilities, real-time campaign optimization, and comprehensive analytics tools, empowering marketers to make data-driven decisions and execute cross-channel campaigns with unmatched precision. Hybrid Theory's unique hybrid approach, combining influencer content with traditional digital advertising channels, positions the company as a trailblazer in addressing the evolving needs of the modern marketing landscape. Hybrid Theory has established a significant market presence, renowned for its ability to leverage artificial intelligence and machine learning to drive superior campaign performance. The company has experienced recent growth through strategic acquisitions and partnerships, further strengthening its position as a dominant force in the AdTech industry.
Founded 2018$50M120 employeesTier Aacquired
Podsights
Podsights is a critical player in the AdTech ecosystem, providing specialized analytics and attribution solutions for the rapidly growing podcast advertising market. As part of Spotify's advertising technology suite, Podsights enables advertisers and publishers to measure, analyze, and optimize their podcast campaigns through advanced attribution modeling and cross-platform tracking. The company's core technology focuses on connecting podcast ad exposure to actual consumer actions, delivering detailed insights into campaign performance, audience behavior, and return on investment. Podsights' market position has been significantly strengthened by its acquisition by Spotify in 2022, allowing the company to leverage Spotify's extensive user data and advertising infrastructure. This has solidified Podsights' role as a leader in the podcast analytics space, providing advertisers with unparalleled visibility into the effectiveness of their podcast campaigns. The company's recent developments, including new product offerings and strategic partnerships, have further cemented its position as a vital tool for brands and agencies looking to maximize the impact of their podcast advertising investments.
Founded 2018$50M~100 employeesTier Aacquired
Sounder
Sounder is a key player in the AdTech ecosystem, providing innovative solutions for the growing podcast industry. As a creative and content platform, Sounder offers a suite of tools and services that empower podcasters and audio content creators to optimize their content, enhance audience engagement, and unlock monetization opportunities. Sounder's core products and services cater directly to the needs of the advertising industry, offering advanced audio transcription, SEO optimization, and detailed audience analytics. These capabilities enable advertisers to better understand podcast audiences, target their ads effectively, and measure the performance of their campaigns. Sounder's proprietary technology leverages AI and machine learning to deliver unparalleled insights, helping advertisers and creators alike capitalize on the rise of audio-based content consumption. Sounder has established itself as a significant player in the AdTech landscape, serving a rapidly expanding podcast industry that continues to attract significant advertising investment. The company's recent developments, such as strategic partnerships and the launch of new product features, demonstrate its commitment to staying at the forefront of the evolving audio content ecosystem and providing innovative solutions to its clients.
Founded 2019$50M25 employeesTier Adefunct
AdColony
AdColony is a mobile advertising platform that provides in-app advertising services, including video ads, interstitials, and native ads, to publishers and advertisers.
Founded 2011$185M100-500 employeesTier Aacquired
Quotient
Research Quotient is a leading market research and analytics firm that helps organizations make data-driven decisions. They specialize in custom research, brand tracking, consumer insights, and predictive analytics.
Founded 2015$25M100-500 employeesTier Aacquired
OnAudience
OnAudience is a data management platform that provides audience data and targeting solutions for digital advertising and marketing.
Founded 2012$10M100-500 employeesTier Adefunct
IAS (Integral Ad Science)
IAS is a leading provider of digital ad verification and optimization solutions, helping advertisers and publishers ensure brand safety, viewability, and ad fraud prevention across display, video, mobile, and social media campaigns.
Founded 2009$100M500-1000 employeesTier A
Vimeo
Vimeo is a leading video hosting and sharing platform that provides professional-grade video solutions for businesses, creators, and organizations.
Founded 2000$150M100-500 employeesTier A
Effectv
Effectv is the local advertising sales division of Comcast Advertising, providing targeted advertising solutions to local businesses across the United States.
Founded 2000$0100-500 employeesTier Asubsidiary
Kaltura
Kaltura plays a significant role in the AdTech ecosystem as a leading provider of video-based solutions for digital advertising. The company's video platform enables publishers, broadcasters, and advertisers to effectively manage, deliver, and monetize video content at scale. Kaltura's key products relevant to advertising include its Video Player, which provides customizable video players for web and mobile applications, and its Video Publisher, which allows for seamless integration of video ads into content. Additionally, Kaltura's advanced analytics and reporting capabilities empower advertisers to measure the performance and impact of their video campaigns. Kaltura holds a strong market position in the AdTech space, serving a diverse client base that includes major media companies, publishers, and brands. The company's flexible and scalable video solutions have made it a preferred partner for organizations looking to leverage the power of video to drive audience engagement and revenue. Recently, Kaltura has expanded its offerings, acquiring AI-powered video personalization and recommendation technology to enhance the targeting and optimization of video advertising. Partnerships with leading AdTech platforms have also strengthened Kaltura's position as a comprehensive video solution provider in the evolving digital advertising landscape.
Founded 2006$300M800+ employeesTier A
Anzu
Anzu is a prominent player in the AdTech ecosystem, specializing in programmatic in-game advertising solutions. As a leading data and analytics platform, Anzu enables brands to seamlessly integrate their advertisements into gaming environments, providing a non-intrusive and engaging advertising experience for players. The company's advanced SDK integration and proprietary technology allow for the delivery of blended advertising experiences across mobile, PC, and console games, addressing the growing demand for brand-safe advertising environments. Anzu's key products and services revolve around its innovative in-game advertising platform, which offers real-time analytics and measurement capabilities to help advertisers and game developers optimize their campaigns and monetize their content effectively. The platform's unique approach to native advertising within gaming worlds has made it a valuable partner for both brands and game developers seeking to capitalize on the rapidly growing gaming audience. Anzu's market position is particularly significant, as the company is at the forefront of the rapidly evolving in-game advertising landscape. With its pioneering technology and strong industry partnerships, Anzu has established itself as a trusted and innovative player in the AdTech ecosystem. Recent developments include the company's expansion into new gaming platforms, as well as strategic partnerships with leading game developers and advertising agencies to further enhance its offerings and reach.
Founded 2017$50M100+ employeesTier A
Affise
Affise is a leading performance marketing platform that plays a crucial role in the AdTech ecosystem. The company's flagship product, the Affise platform, provides advanced solutions for managing, tracking, and optimizing affiliate and partner marketing campaigns. Serving advertisers, agencies, and networks, the platform enables businesses to efficiently scale their partnership programs while maintaining full transparency and data-driven decision making. Affise's robust tracking capabilities, real-time analytics, and fraud prevention systems ensure optimal campaign performance and ROI for its clients. As a technology-first company, Affise has established itself as a trusted partner for businesses seeking to maximize their marketing efficiency through automation and advanced analytics. The platform's comprehensive suite of tools caters to the modern digital marketing ecosystem, simplifying complex marketing relationships and empowering clients to make data-driven decisions. Affise's recent developments include strategic acquisitions and the introduction of new products, further strengthening its market position as a versatile and innovative player in the AdTech landscape.
Founded 2016$50M300+ employeesTier A
Impact
Impact is a prominent player in the AdTech ecosystem, providing a comprehensive partnership management platform that caters to businesses across various marketing channels. The company's core offerings focus on enabling enterprises to discover, recruit, onboard, and engage with a diverse range of partners, including affiliates, influencers, and strategic business partners. Impact's key products and services are tailored to support the advertising industry, offering advanced tracking capabilities, fraud detection, and real-time analytics to help organizations effectively scale their partnership programs. The company's technology streamlines the entire partnership lifecycle, from discovery to payment, empowering enterprises to manage both traditional affiliate relationships and emerging partnership types, such as content creators, mobile app publishers, and strategic business collaborations. Recognized as a leader in the ad verification and fraud prevention space, Impact's market position is strengthened by its ability to provide enterprises with a comprehensive solution to manage their partnership ecosystems. The company has recently made strategic acquisitions and forged new partnerships to expand its product offerings and enhance its presence in the rapidly evolving AdTech landscape.
Founded 2008$50M750+ employeesTier A
AudioGO
AudioGO plays a significant role in the AdTech ecosystem as a specialized programmatic audio advertising platform. The company's core offering enables businesses to create, manage, and optimize digital audio advertising campaigns, providing self-serve capabilities to reach listeners across premium audio content networks, including streaming music, podcasts, and digital radio stations. AudioGO's integration with the extensive audio network of its parent company, SiriusXM, sets it apart, while also offering access to other major audio publishers and platforms. The platform's technology enables precise audience targeting, real-time campaign optimization, and detailed performance analytics, making digital audio advertising accessible to businesses with varying budget sizes. As a SiriusXM Media company, AudioGO has leveraged its parent's resources and expertise to establish a strong market position in the growing digital audio advertising space. Recent developments include continued expansion of its audio content partnerships and the introduction of new targeting and measurement capabilities to enhance the effectiveness of audio campaigns for its clients.
Founded 2020$50M100+ employeesTier Asubsidiary
Voluum
Voluum is a leading player in the AdTech ecosystem, providing a comprehensive suite of tracking, analytics, and optimization solutions for performance marketers, media buyers, and advertising agencies. As an attribution and fraud prevention platform, Voluum plays a crucial role in the digital advertising landscape, enabling marketers to accurately measure the effectiveness of their campaigns and safeguard against fraudulent activities. Voluum's key products and services include real-time tracking, multi-touch attribution, advanced analytics, and automated optimization tools. These capabilities empower advertisers to make data-driven decisions, allocate budgets more effectively, and enhance the overall performance of their digital campaigns across various channels and traffic sources. The platform's robust infrastructure and scalability make it a suitable solution for businesses of all sizes, from small agencies to enterprise-level marketing operations. Voluum's market position is well-established, as it has become a trusted provider of attribution and tracking solutions in the performance marketing industry. The company has continuously expanded its product offerings and forged strategic partnerships to stay ahead of the curve, positioning itself as a valuable partner for advertisers and agencies seeking to maximize the return on their digital marketing investments.
Founded 2013$50M150 employeesTier A
Adverity
Adverity plays a crucial role in the AdTech ecosystem as a leading data and analytics platform. Their flagship product, the Adverity Marketing Intelligence Platform, is designed to address the growing complexity of marketing data management. The platform enables marketers to consolidate, harmonize, and analyze data from multiple sources, including advertising platforms, social media, and web analytics. This centralized approach empowers marketing teams to make data-driven decisions, optimize their campaigns, and drive better business outcomes. Adverity's key products and services relevant to the advertising industry include their data integration capabilities, which automate the extraction and transformation of data from various ad tech and marketing platforms. Additionally, the platform offers advanced analytics and reporting functionalities, allowing users to derive valuable insights and visualize marketing performance across channels. Adverity's predictive analytics and AI-powered features also help marketers forecast trends, identify opportunities, and optimize their advertising strategies. Adverity has established a strong market position as a trusted partner for enterprises and agencies seeking to unify and analyze their marketing data. The company has experienced significant growth in recent years, driven by strategic acquisitions and the expansion of its product portfolio. Notable developments include the acquisition of Hevo Data, a cloud-based data integration platform, and the launch of Adverity's Insights Studio, a self-service analytics tool designed to empower marketing teams with real-time data-driven decision making.
Founded 2015$50M300+ employeesTier A
Adnami
Adnami is a prominent player in the AdTech ecosystem, specializing in delivering high-impact digital display advertising solutions. The company's sophisticated platform enables advertisers and publishers to create, deploy, and optimize premium advertising experiences, with a focus on innovative rich media and high-impact ad formats. Adnami's core technology aims to deliver non-intrusive yet highly engaging ad experiences that drive superior engagement and viewability metrics, helping brands stand out in the crowded digital advertising landscape. The platform's advanced targeting capabilities, real-time optimization tools, and comprehensive analytics empower advertisers to maximize their return on ad spend. Adnami has established a strong market position as a leading Data & Analytics Platform in the AdTech industry. The company's innovative approach to advertising has garnered significant attention, with its technology being particularly renowned for its ability to create immersive and impactful advertising experiences. Recently, Adnami has undergone notable developments, including strategic acquisitions and the introduction of new product offerings, further strengthening its position and expanding its capabilities within the AdTech ecosystem.
Founded 2017$50M35 employeesTier A
AgencyAnalytics
AgencyAnalytics plays a critical role in the AdTech ecosystem by providing marketing agencies with a comprehensive reporting and analytics platform. Their key products and services include data aggregation from multiple marketing channels, customizable dashboards, automated reporting, and white-label capabilities, enabling agencies to streamline their client reporting workflows and improve their operations. As a leading player in the marketing technology space, AgencyAnalytics has established itself as a significant provider of all-in-one solutions for marketing agencies. Their platform helps agencies save time, enhance client relationships, and scale their operations through data-driven insights and automated processes. The company has further solidified its market position through strategic acquisitions, the launch of new products, and the formation of key partnerships with other industry players. Recent developments at AgencyAnalytics include the acquisition of a data visualization tool to enhance their dashboarding capabilities, the introduction of AI-powered analytics features to help agencies make more informed decisions, and the establishment of a partnership with a leading marketing automation platform to provide a seamless integration for their clients.
Founded 2011$50M100+ employeesTier A
Adikteev
Adikteev is a prominent player in the AdTech ecosystem, specializing in mobile app retargeting and user retention solutions. The company's core technology enables mobile app developers and marketers to re-engage users who have downloaded their apps but have become inactive or are at risk of churning. Through advanced machine learning algorithms and predictive analytics, Adikteev helps clients deliver personalized re-engagement campaigns that drive measurable results in terms of user retention and revenue generation. Adikteev's key products and services include sophisticated targeting capabilities, personalized creative optimization, and real-time performance analytics. The company's platform allows businesses to identify and target specific user segments, optimize their marketing creatives, and track the effectiveness of their retargeting campaigns. This helps clients improve user lifetime value (LTV) and maximize the return on their marketing investments. Adikteev has established itself as a significant player in the AdTech market, partnering with leading mobile app developers and advertisers to help them achieve their user retention and growth goals. The company has recently expanded its product offering and capabilities through strategic acquisitions and partnerships, further strengthening its position in the industry and providing its clients with a comprehensive suite of mobile marketing solutions.
Founded 2012$50M100-150 employeesTier A
Post Affiliate Pro
Post Affiliate Pro plays a crucial role in the AdTech ecosystem as a leading provider of affiliate marketing software and solutions. Their platform enables businesses to effectively manage and scale their affiliate programs, which are an essential part of many digital advertising strategies. Post Affiliate Pro's key products and services include real-time tracking of affiliate sales, commission management, affiliate recruitment tools, and advanced performance analytics, all of which are highly valuable for advertisers looking to optimize their affiliate marketing efforts. The company has established a strong market position as a trusted partner for businesses of all sizes, from small e-commerce stores to large enterprises, leveraging its comprehensive affiliate program management capabilities. Recent developments at Post Affiliate Pro include the expansion of their product suite, strategic partnerships with other AdTech players, and the continued investment in innovation to stay ahead of industry trends and provide their clients with cutting-edge solutions.
Founded 2004$50M100+ employeesTier A
Podcorn
Podcorn plays a crucial role in the AdTech ecosystem by bridging the gap between podcast creators and advertisers. As a technology-driven marketplace platform, Podcorn simplifies the podcast advertising process, providing tools for matchmaking, campaign management, and performance analytics. The platform enables direct relationships between podcasters and advertisers, handling payments, contracts, and campaign fulfillment. Podcorn's key products and services include their AI-powered audience matching capabilities, which leverage data analytics to connect advertisers with relevant podcast audiences based on demographics, content categories, and engagement metrics. The platform supports various advertising formats such as native integrations, sponsored segments, and host-read ads, ensuring authentic content delivery that resonates with listeners. Podcorn's market position is significant, as it provides a streamlined solution for the rapidly growing podcast advertising industry. The company has established partnerships with leading podcast networks and has been recognized for its innovative approach to podcast monetization. Recent developments include the expansion of their platform capabilities and the integration of new data sources to further enhance their audience matching and campaign optimization capabilities.
Founded 2019$10M25-30 employeesTier A
Trackier
Trackier plays a critical role in the AdTech ecosystem as a leading performance marketing technology provider. The company's core offerings focus on advanced tracking, analytics, and fraud prevention solutions that empower advertisers, affiliate networks, and digital marketers to optimize their campaigns and improve marketing ROI. Trackier's platform is particularly renowned for its ability to handle high-volume tracking requirements while maintaining accuracy and effectively detecting and preventing ad fraud. Trackier's key products and services include real-time campaign tracking, sophisticated attribution modeling, deep data analytics, and a suite of fraud prevention tools. These capabilities allow clients to gain granular visibility into their marketing performance, make data-driven decisions, and safeguard their campaigns from fraudulent activities. The company's integration flexibility and scalability cater to the needs of both established enterprises and growing digital marketing operations. Trackier has established itself as a significant player in the performance marketing space, trusted by a diverse client base across various industries. The company has continued to innovate and expand its offerings, recently announcing strategic partnerships and the launch of new products to enhance its market-leading position. Trackier's commitment to delivering advanced marketing technology solutions and its proven track record in fraud prevention have solidified its reputation as a trusted partner for businesses seeking to drive efficient and effective digital advertising campaigns.
Founded 2017$50M120 employeesTier A
Everflow
Everflow plays a crucial role in the AdTech ecosystem by providing a comprehensive partner marketing platform that helps businesses track, manage, and optimize their performance marketing campaigns and partnerships. The company's core technology focuses on delivering end-to-end visibility into marketing partnerships and affiliate programs, offering advanced attribution tracking, real-time analytics, and automated partner management tools. Everflow's platform is designed to handle complex tracking scenarios while maintaining scalability and reliability for high-volume campaigns, making it an attractive solution for advertisers, agencies, and networks. In terms of key products and services, Everflow's platform offers features such as fraud detection, smart linking, and advanced reporting capabilities, enabling its clients to gain deeper insights into their marketing efforts and effectively combat ad fraud. The company has built a reputation for providing enterprise-grade solutions with intuitive user interfaces, making it a significant player in the ad verification and fraud prevention space. Everflow's market position has been strengthened by recent developments, including strategic acquisitions and the introduction of new products. The company has expanded its capabilities through acquisitions, enhancing its offerings and solidifying its position as a leading partner marketing platform. Additionally, Everflow has continuously innovated its platform, introducing new features and solutions to address the evolving needs of its clients and the broader AdTech industry.
Founded 2016$50M100+ employeesTier A
PartnerStack
PartnerStack plays a significant role in the AdTech ecosystem by enabling companies to effectively manage their partner programs and leverage indirect sales channels to drive revenue growth. As a leading B2B SaaS platform for partnership ecosystem management, PartnerStack provides crucial capabilities for AdTech firms looking to expand their market reach through channel partnerships. PartnerStack's key products and services relevant to advertising include its partner recruitment, onboarding, and commission management tools, which help AdTech companies build and maintain successful partner relationships. The platform's comprehensive analytics and reporting features also allow AdTech firms to measure the success of their partnership programs and optimize their strategies accordingly. PartnerStack has established itself as a market leader in the partner ecosystem management space, particularly catering to the needs of B2B SaaS companies, including those in the AdTech industry. The company has recently made several strategic moves, including acquiring a partner marketing automation platform and partnering with leading AdTech players, further solidifying its position as a key enabler in the AdTech ecosystem.
Founded 2015$50M250+ employeesTier A
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