Companies
Explore technology companies in our intelligence database
Explore technology companies in our intelligence database
Total Companies
156
Active
15
Acquired
6
This Page
24
Smart AdServer is a leading global ad technology platform that provides advanced programmatic advertising solutions for publishers, agencies, and advertisers.
Beeswax is a leading player in the AdTech ecosystem, providing a sophisticated Bidder-as-a-Service (BaaS) platform that enables advertisers, agencies, and media companies to build and operate their own customized programmatic advertising capabilities. The company's innovative solution offers enterprise-grade bidding infrastructure, flexible APIs, and extensive customization options, allowing clients to execute sophisticated programmatic buying strategies while maintaining full control over their data and algorithms. Beeswax's key products and services include its high-performance bidding platform, which can handle large-scale bidding operations, and its range of flexible APIs that allow for deep integration and customization. The company's platform stands out for its ability to provide the granular controls and transparency typically lacking in traditional demand-side platforms (DSPs), making it a preferred choice for advertisers and media companies seeking more control over their programmatic campaigns. In recent years, Beeswax has cemented its position as a significant player in the AdTech market, with a growing client base and several strategic partnerships. The company has continued to innovate, introducing new features and capabilities to its platform, and has also been active in the mergers and acquisitions space, expanding its reach and capabilities through strategic acquisitions.
AdsDax plays a crucial role in the AdTech ecosystem by providing blockchain-based programmatic advertising solutions that address industry challenges around ad fraud, transparency, and payment reconciliation. The company's platform combines real-time bidding, smart contract integration, and advanced analytics to enable a decentralized advertising ecosystem with immutable transaction records and verified viewability metrics. As a leading provider of blockchain-powered advertising technologies, AdsDax empowers advertisers, publishers, and media buyers to participate in a more transparent and fraud-resistant digital advertising landscape. Recently, the company has expanded its market reach through strategic partnerships and the development of new products, further solidifying its position as a significant player in the evolving AdTech industry.
Salesforce Commerce Cloud is a leading cloud-based e-commerce platform that enables businesses to create and manage online stores, mobile commerce experiences, and other digital commerce solutions.
IBM is a multinational technology and consulting company that provides a wide range of hardware, software, and services, including cloud computing, artificial intelligence, quantum computing, and enterprise information technology solutions.
Salesforce is a leading provider of customer relationship management (CRM) software and cloud-based applications that help businesses of all sizes manage their customer data, sales, marketing, and customer service operations.
X (formerly Twitter) is a prominent social media platform that has evolved beyond its roots as a microblogging service. While it continues to serve as a hub for real-time communication and public discourse, X has also established a significant presence in the advertising technology (AdTech) ecosystem. As a social media platform, X offers an expansive user base and a unique engagement model that attracts a diverse range of advertisers. The platform's advertising products, such as promoted tweets, audience targeting, and analytics, have become integral components of many digital marketing strategies. X's position in the AdTech ecosystem allows it to generate substantial revenue from its advertising offerings, which have become a critical part of its business model. Furthermore, X's role in the AdTech landscape extends beyond its own platform. The company's acquisition of MoPub, a leading mobile app monetization platform, has positioned it as a significant player in the broader mobile advertising market. This strategic move has enabled X to leverage its expertise in social media advertising and expand its reach into the increasingly important mobile advertising space.
Broadsign is a leading provider of digital out-of-home (DOOH) advertising technology, serving as a critical player in the AdTech ecosystem. The company's core offerings include its Broadsign Control platform, which enables media owners to manage, sell, and deliver DOOH campaigns across a variety of screens, from billboards to transit displays. Broadsign's technology powers a significant portion of the global DOOH market, connecting media owners, advertising agencies, and brands to deliver impactful and measurable campaigns. Beyond its flagship Broadsign Control solution, the company also provides a suite of complementary products, such as Broadsign Reach, a programmatic platform that facilitates the automated buying and selling of DOOH inventory, and Broadsign Ads, a creative management platform that streamlines the process of delivering and managing digital content. These solutions have made Broadsign a trusted partner for organizations seeking to leverage the growing DOOH industry, which is poised for continued growth as brands and advertisers recognize the unique benefits of reaching consumers in out-of-home environments. Broadsign's market significance is underscored by its global footprint, with a presence in over 60 countries and a network of more than 425,000 digital screens. The company's technology is used by some of the world's largest media owners, advertising agencies, and brands, solidifying its position as a leading player in the AdTech ecosystem and a driving force in the evolution of the DOOH advertising landscape.
AdEx Network is a decentralized advertising platform that aims to address the transparency and trust issues plaguing the traditional digital advertising industry. As a blockchain-based solution, AdEx Network leverages smart contracts and decentralized technologies to create a more efficient, secure, and transparent advertising ecosystem. At the core of AdEx Network is its decentralized ad exchange, which connects advertisers and publishers directly, eliminating the need for intermediaries and the associated fees. This peer-to-peer approach ensures that a larger portion of advertising budgets reaches the intended publishers, while also providing advertisers with greater control over their campaigns and access to a diverse network of publishers. Additionally, AdEx Network's decentralized identity management system and advanced targeting capabilities enable advertisers to reach their target audience more effectively, while ensuring user privacy and consent. Beyond the ad exchange, AdEx Network offers a suite of complementary products and services, including a decentralized ad server, a real-time bidding (RTB) platform, and a range of analytics and reporting tools. These solutions collectively contribute to the platform's market significance, as they address the growing demand for more transparent, efficient, and privacy-focused advertising technologies within the evolving AdTech ecosystem.
TrafficGuard plays a crucial role in the AdTech ecosystem by providing advanced ad fraud prevention and traffic validation solutions. As a leading ad verification and fraud detection platform, TrafficGuard helps advertisers, agencies, and ad networks safeguard their digital advertising investments. The company's sophisticated machine learning algorithms and proprietary detection methodologies enable real-time identification and mitigation of invalid traffic, ad fraud, and other malicious activities across various advertising channels. TrafficGuard's platform offers comprehensive visibility into traffic quality, empowering organizations to optimize their ad spend and ensure the effectiveness of their campaigns. In addition to its core ad fraud prevention services, TrafficGuard offers a range of complementary products and services, including traffic quality analytics, bot detection, and ad viewability monitoring. These solutions enable clients to gain deeper insights into their advertising performance, make informed decisions, and enhance the overall efficiency of their digital marketing efforts. TrafficGuard has established a strong market presence as a trusted partner in the AdTech industry, serving a diverse client base that includes global brands, media agencies, and ad networks. The company's commitment to innovation and its ability to adapt to the evolving ad fraud landscape have contributed to its growing significance in the industry. Recent developments include strategic partnerships, the launch of new product features, and ongoing enhancements to its machine learning-powered detection capabilities, further strengthening TrafficGuard's position as a leading provider of ad fraud prevention solutions.
Hivestack is a prominent player in the AdTech ecosystem, specializing in programmatic digital out-of-home (DOOH) advertising. As a leading supply-side platform (SSP), the company provides a comprehensive suite of solutions that enable media owners and advertisers to connect and execute targeted DOOH campaigns through programmatic channels. Hivestack's technology stack includes both supply-side and demand-side platforms, as well as a dedicated ad server designed specifically for DOOH advertising. This integrated solution allows for real-time bidding, advanced audience targeting, and robust measurement capabilities, bringing the efficiency and precision of programmatic advertising to the DOOH space. Hivestack's significance in the market stems from its ability to bridge the gap between traditional out-of-home advertising and the digital landscape. By leveraging real-time data and advanced targeting capabilities, the company empowers advertisers to reach their desired audience with greater precision and effectiveness. Recently, Hivestack has made strategic moves to strengthen its market position, including acquisitions and partnerships that have expanded its global reach and product offerings. These developments further solidify Hivestack's role as a leading player in the rapidly evolving DOOH advertising ecosystem.
Optmyzr is a leading provider of pay-per-click (PPC) management software solutions, playing a crucial role in the AdTech ecosystem by empowering digital marketing professionals to streamline their advertising operations. The company's comprehensive platform offers a suite of automation and optimization tools that span major advertising platforms, including Google Ads, Microsoft Advertising, and Amazon Ads. Optmyzr's advanced algorithms and machine learning capabilities enable advertisers and agencies to make data-driven decisions efficiently, with features such as bid management, campaign optimization, reporting, and performance monitoring. The company's solutions are designed to handle complex, multi-account advertising scenarios, catering to both in-house marketing teams and agencies. Optmyzr has established itself as a significant player in the digital advertising technology space, continuously innovating and expanding its product offerings to meet the evolving needs of its clients. The company has recently focused on developing new features and partnerships to further enhance its platform's capabilities, solidifying its position as a trusted partner for digital marketers seeking to optimize their PPC campaigns and maximize their advertising ROI.
Improvado plays a crucial role in the AdTech ecosystem by providing a comprehensive revenue data platform that streamlines marketing data integration and analytics for organizations. The company's core focus is on automating the ETL (Extract, Transform, Load) processes specific to marketing and advertising data, enabling marketing teams to consolidate data from multiple channels and advertising platforms into a unified dashboard. This empowers these teams to make more informed, data-driven decisions and optimize their marketing strategies more effectively. Improvado's key products and services cater directly to the needs of the advertising industry, offering real-time data synchronization, customizable reporting capabilities, and advanced analytics tools. These solutions address the growing complexity of marketing data management, which has become increasingly challenging as the number of advertising channels and platforms continues to expand. Improvado has established a strong market position as a leading provider of marketing data integration and analytics solutions. The company's innovative approach to ETL processes for advertising data has made it a valuable partner for organizations seeking to enhance their marketing operations and gain a competitive edge. Improvado has continued to grow and evolve, with recent developments including strategic acquisitions and the introduction of new products and services to further strengthen its capabilities within the AdTech ecosystem.
Alkimi plays a crucial role in the AdTech ecosystem by addressing pressing industry challenges through its decentralized advertising exchange solutions built on blockchain technology. The company's core offering, a decentralized ad exchange, enables direct connections between advertisers and publishers, eliminating unnecessary intermediaries and reducing transaction costs. Alkimi's platform incorporates smart contracts and distributed consensus mechanisms to ensure transparent pricing, verified ad delivery, and automated settlement processes, thereby enhancing transparency and efficiency in digital advertising. Alkimi's innovative products and services are highly relevant to the advertising industry, as they aim to revolutionize the way digital ads are bought, sold, and delivered. By leveraging blockchain, the company's solutions tackle common pain points such as ad fraud, lack of transparency, and high intermediary costs, which have long plagued the traditional advertising ecosystem. Alkimi's market position is significant, as it is at the forefront of the blockchain-based advertising revolution. The company has garnered industry recognition for its innovative approach and has established strategic partnerships with leading players in the AdTech space. Recent developments include the launch of new product features and the expansion of the company's global footprint through strategic partnerships and collaborations.
Bidstack plays a pivotal role in the AdTech ecosystem by bridging the gap between the gaming industry and programmatic advertising. As a leading provider of in-game advertising solutions, the company offers a sophisticated platform that enables advertisers to seamlessly integrate non-intrusive, contextually relevant ads within video game environments. This not only provides game developers and publishers with a lucrative monetization avenue but also delivers measurable results for advertisers through advanced targeting capabilities and real-time performance metrics. Bidstack's key products and services include its proprietary technology platform, which supports both mobile and console gaming platforms, and facilitates real-time bidding and programmatic advertising delivery. The company's solutions ensure that advertisements are naturally integrated into the gaming experience, maintaining player immersion while adhering to major advertising standards. Bidstack has established a significant market position as a pioneer in the in-game advertising space, capitalizing on the growing trend of gaming monetization and the increasing importance of contextual advertising. The company has recently expanded its footprint through strategic acquisitions and partnerships, strengthening its technological capabilities and expanding its global reach within the gaming and advertising ecosystems.
Smaato is a mobile advertising platform that offers a real-time advertising exchange and supply-side platform (SSP) for mobile publishers and app developers. The company provides programmatic advertising solutions connecting mobile publishers with advertisers globally.
Simpli.fi is a programmatic advertising and analytics platform that helps businesses of all sizes effectively reach and engage their target audience across multiple digital channels.
Viant is a global advertising technology company that provides a programmatic advertising platform for brands and agencies to plan, buy, and measure their digital media campaigns.
Sovrn is a technology company that provides a suite of advertising, monetization, and data solutions to help publishers and content creators grow and monetize their digital properties.
Verasity is a blockchain-based platform that aims to revolutionize the digital video industry by providing a decentralized ecosystem for content creators, viewers, and advertisers.
Sizmek is a leading independent buy-side advertising platform that delivers impressions and executes campaigns across programmatic, mobile, video, and social channels.
Adelphic is a leading self-service platform for buying mobile, video, and display advertising. They provide cross-device targeting, measurement, and optimization capabilities to help brands and agencies reach their target audiences effectively.
Xandr is a programmatic advertising platform that provides data-driven solutions to advertisers, agencies, and publishers. It enables real-time buying and selling of digital advertising inventory through its advanced technology.
SpotX was a leading global video advertising platform that enabled media owners and publishers to sell their video inventory programmatically to the world's top brands. [Note: SpotX was acquired by Magnite in 2021 for $1.17 billion]