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Companies
Explore technology companies in our intelligence database
Total Companies
192
Active
21
Acquired
0
This Page
24
Swydo
Swydo is a prominent player in the AdTech ecosystem, offering a specialized SaaS platform for automated marketing reporting and monitoring. The company's solutions cater primarily to digital marketing agencies and professionals, streamlining the creation, automation, and delivery of professional marketing reports. Swydo's platform consolidates data from multiple marketing channels and tools into unified, branded reports, addressing the common challenge of manual data aggregation and report generation faced by agencies. Swydo's key products and services relevant to advertising include their reporting and analytics tools, which provide features such as white-labeling, integration with popular marketing platforms, and customizable dashboards. These capabilities enable agencies to save time, maintain consistency, and deliver high-quality client reports, making Swydo's solutions particularly attractive for agencies managing multiple client accounts and reporting requirements. In terms of market position, Swydo has established itself as a notable player in the marketing analytics and reporting automation space, recognized for its user-friendly interfaces and extensive integration options. The company has continued to enhance its offerings, with recent developments including new product integrations and partnerships to further strengthen its presence in the AdTech ecosystem and better serve the evolving needs of its agency clients.
Founded 201225 employeesTier A
Supermetrics
Supermetrics plays a crucial role in the AdTech ecosystem by providing data integration and analytics solutions that enable marketers and advertisers to consolidate and analyze their marketing data more effectively. The company's flagship product, the Supermetrics data pipeline, allows users to extract, transform, and load data from various marketing platforms, advertising networks, and social media channels into analytics tools and data warehouses, streamlining the reporting and decision-making process. Supermetrics' key products and services relevant to the advertising industry include its data pipeline for connecting to popular advertising and marketing platforms, as well as its suite of analytics and visualization tools that help advertisers and marketers gain deeper insights from their data. The company's solutions are widely used by advertising agencies, media buyers, and in-house marketing teams to optimize their advertising campaigns and strategies. Supermetrics has established a strong market position as a leading provider of data integration and analytics solutions in the AdTech space. The company's customer base includes a diverse range of businesses, from small and medium-sized enterprises to large multinational corporations. In recent years, Supermetrics has expanded its product offerings through strategic acquisitions, such as the acquisition of the data visualization platform Reportei, and has forged partnerships with major marketing and analytics platforms to further enhance its capabilities and reach.
Founded 2013350+ employeesTier A
Sounder
Sounder is a key player in the AdTech ecosystem, providing innovative solutions for the growing podcast industry. As a creative and content platform, Sounder offers a suite of tools and services that empower podcasters and audio content creators to optimize their content, enhance audience engagement, and unlock monetization opportunities. Sounder's core products and services cater directly to the needs of the advertising industry, offering advanced audio transcription, SEO optimization, and detailed audience analytics. These capabilities enable advertisers to better understand podcast audiences, target their ads effectively, and measure the performance of their campaigns. Sounder's proprietary technology leverages AI and machine learning to deliver unparalleled insights, helping advertisers and creators alike capitalize on the rise of audio-based content consumption. Sounder has established itself as a significant player in the AdTech landscape, serving a rapidly expanding podcast industry that continues to attract significant advertising investment. The company's recent developments, such as strategic partnerships and the launch of new product features, demonstrate its commitment to staying at the forefront of the evolving audio content ecosystem and providing innovative solutions to its clients.
Founded 201925 employeesTier A
Snapchat Ads
Snapchat is a popular social media platform that allows users to share photos, videos, and messages that disappear after a set amount of time. Snapchat also offers an advertising platform for businesses to reach their target audience.
Founded 2011$3.4B1,000-5,000 employeesTier A
Snapchat
Multimedia messaging app with 750 million monthly active users, pioneering AR advertising with sponsored lenses, filters, and Discover content.
Founded 2011Tier A
Simon Data
Simon Data is a customer data platform that helps companies unify, activate, and analyze their customer data to deliver personalized experiences across all channels.
Founded 2015$100M200-500 employeesTier A
Segment.io
Segment is a customer data platform that helps businesses collect, clean, and control their customer data across hundreds of tools. It provides a single API to integrate with various marketing, analytics, and data warehousing tools, enabling companies to better understand and engage with their customers.
Founded 2012$283M500-1000 employeesTier A
Segment
Segment is a customer data platform that helps businesses collect, unify, and activate their customer data across marketing, analytics, and business tools. It enables companies to deliver better customer experiences. [A Twilio Company]
Founded 2011$283.6M500-1000 employeesTier Adefunct
Salesforce Pardot
Pardot is a B2B marketing automation software owned by Salesforce. It helps businesses automate their marketing processes, generate leads, and nurture them through the sales funnel.
Founded 2007Acquired by Salesforce in 2012 for $2.5 billion500-1000 employeesTier A
Salesforce CDP
Salesforce Customer Data Platform (CDP) is a customer data management solution that helps businesses unify customer data from multiple sources, create a single customer view, and leverage that data to deliver personalized experiences across all customer touchpoints.
Founded 1999N/A10,000+ employeesTier A
Rubicon Project
Rubicon Project is a digital advertising technology company that provides a platform for publishers to sell their advertising inventory to buyers. It operates a real-time bidding (RTB) marketplace for the automated buying and selling of digital advertising inventory.
Founded 2007$122.5M100-500 employeesTier A
RedTrack
RedTrack plays a crucial role in the AdTech ecosystem as a leading provider of ad tracking and attribution solutions. The company's flagship platform offers comprehensive conversion tracking, multi-touch attribution, and fraud detection capabilities across multiple advertising channels, enabling digital marketers and advertisers to optimize their marketing campaigns and maximize their return on ad spend (ROAS). RedTrack's real-time tracking, customizable attribution models, and detailed reporting features empower businesses to make data-driven decisions and improve the overall effectiveness of their advertising efforts. As a significant player in the ad verification and fraud prevention space, RedTrack has positioned itself as a reliable solution for companies seeking to navigate the complexities of digital advertising. The platform's advanced analytics and real-time data insights help clients identify and mitigate fraudulent activities, ensuring the integrity and transparency of their advertising investments. Recently, RedTrack has continued to expand its product offerings and market reach. The company has announced strategic partnerships with leading ad platforms and has introduced new features, such as advanced audience targeting and cross-device tracking, to enhance its suite of solutions for digital marketers. These developments have solidified RedTrack's position as a trusted and innovative player in the rapidly evolving AdTech ecosystem.
Founded 201725 employeesTier A
Reddit Ads
Reddit Ads is an advertising platform that allows businesses and individuals to create and manage targeted ad campaigns on the Reddit social media platform. It offers a range of ad formats, targeting options, and analytics tools to help advertisers reach their desired audience.
Founded 2005N/A100-500 employeesTier A
Quora Ads
Quora Ads is a self-serve advertising platform that allows businesses to create and run targeted ads on the Quora platform. It enables advertisers to reach a highly engaged audience and drive traffic, leads, and conversions.
Founded 2010$226M100-500 employeesTier A
Quantcast Platform
Quantcast Platform is a leading player in the AdTech ecosystem, providing AI-powered advertising and audience insights solutions for the open internet. As a comprehensive advertising technology platform, Quantcast leverages advanced machine learning and real-time data processing to help publishers, advertisers, and marketers better understand and reach their target audiences. The company's core offerings include audience insights, predictive analytics, and programmatic advertising capabilities, enabling clients to make more informed decisions about their digital advertising investments and content strategies. Quantcast processes billions of online interactions daily, combining first-party data with sophisticated modeling techniques to deliver detailed audience insights and targeted advertising solutions across the open internet. In recent years, the company has expanded its capabilities through strategic acquisitions and partnerships, solidifying its position as a significant and innovative force in the AdTech landscape.
Founded 2006750+ employeesTier A
Publica
Publica is a prominent player in the AdTech ecosystem, offering a comprehensive Connected TV (CTV) advertising platform that empowers publishers, advertisers, and streaming services. As a leading CTV advertising platform, Publica provides advanced technology for managing and optimizing CTV ad inventory, enabling real-time bidding, and delivering targeted advertising experiences across streaming platforms. The company's sophisticated ad serving technology, combined with its audience targeting capabilities, helps media companies and advertisers navigate the rapidly evolving CTV landscape effectively. Publica's key products and services include server-side ad insertion (SSAI), which ensures a seamless viewing experience while maximizing ad delivery and monetization opportunities. The platform's capabilities extend to programmatic advertising solutions, allowing publishers, advertisers, and streaming services to maximize their advertising revenue and reach. Publica's market position is significant, as it serves as a crucial bridge between the growing CTV ecosystem and the evolving needs of advertisers. The company has established a strong foothold in the industry, and its recent developments, such as strategic acquisitions and partnerships, have further strengthened its market presence and ability to deliver innovative solutions to its clients.
Founded 2018120 employeesTier A
Protected Media
Protected Media is a leading provider of brand safety and ad verification solutions for digital advertising. Their technology helps advertisers, agencies, and publishers ensure brand safety, prevent ad fraud, and enhance advertising performance. [An IAS Company]
Founded 2014$20M100-500 employeesTier Adefunct
Post Affiliate Pro
Post Affiliate Pro plays a crucial role in the AdTech ecosystem as a leading provider of affiliate marketing software and solutions. Their platform enables businesses to effectively manage and scale their affiliate programs, which are an essential part of many digital advertising strategies. Post Affiliate Pro's key products and services include real-time tracking of affiliate sales, commission management, affiliate recruitment tools, and advanced performance analytics, all of which are highly valuable for advertisers looking to optimize their affiliate marketing efforts. The company has established a strong market position as a trusted partner for businesses of all sizes, from small e-commerce stores to large enterprises, leveraging its comprehensive affiliate program management capabilities. Recent developments at Post Affiliate Pro include the expansion of their product suite, strategic partnerships with other AdTech players, and the continued investment in innovation to stay ahead of industry trends and provide their clients with cutting-edge solutions.
Founded 2004100+ employeesTier A
Podsights
Podsights is a critical player in the AdTech ecosystem, providing specialized analytics and attribution solutions for the rapidly growing podcast advertising market. As part of Spotify's advertising technology suite, Podsights enables advertisers and publishers to measure, analyze, and optimize their podcast campaigns through advanced attribution modeling and cross-platform tracking. The company's core technology focuses on connecting podcast ad exposure to actual consumer actions, delivering detailed insights into campaign performance, audience behavior, and return on investment. Podsights' market position has been significantly strengthened by its acquisition by Spotify in 2022, allowing the company to leverage Spotify's extensive user data and advertising infrastructure. This has solidified Podsights' role as a leader in the podcast analytics space, providing advertisers with unparalleled visibility into the effectiveness of their podcast campaigns. The company's recent developments, including new product offerings and strategic partnerships, have further cemented its position as a vital tool for brands and agencies looking to maximize the impact of their podcast advertising investments.
Founded 2018~100 employeesTier A
Podcorn
Podcorn plays a crucial role in the AdTech ecosystem by bridging the gap between podcast creators and advertisers. As a technology-driven marketplace platform, Podcorn simplifies the podcast advertising process, providing tools for matchmaking, campaign management, and performance analytics. The platform enables direct relationships between podcasters and advertisers, handling payments, contracts, and campaign fulfillment. Podcorn's key products and services include their AI-powered audience matching capabilities, which leverage data analytics to connect advertisers with relevant podcast audiences based on demographics, content categories, and engagement metrics. The platform supports various advertising formats such as native integrations, sponsored segments, and host-read ads, ensuring authentic content delivery that resonates with listeners. Podcorn's market position is significant, as it provides a streamlined solution for the rapidly growing podcast advertising industry. The company has established partnerships with leading podcast networks and has been recognized for its innovative approach to podcast monetization. Recent developments include the expansion of their platform capabilities and the integration of new data sources to further enhance their audience matching and campaign optimization capabilities.
Founded 201925-30 employeesTier A
Pluto TV Ads
Pluto TV is a free, ad-supported streaming television service that offers a wide range of live and on-demand content, including news, sports, movies, and TV shows. It is owned by Paramount Global and operates as a subsidiary of the company.
Founded 2013$52.4M500-1000 employeesTier A
Pinterest Ads
Pinterest Ads is a powerful advertising platform that allows businesses to reach and engage with their target audience on the popular visual discovery platform. It offers a range of ad formats, targeting options, and analytics tools to help advertisers achieve their marketing goals.
Founded 2010$1.5B1,000-5,000 employeesTier A
Oracle BlueKai
Oracle BlueKai is a data management platform that enables marketers to create, manage, and execute data-driven marketing campaigns. It helps businesses collect, organize, and activate data to personalize customer experiences.
Founded 2007Acquired by Oracle in 2014 for an undisclosed amount100-500 employeesTier Aproduct
Opera Ads
Opera Ads is a digital advertising platform that provides advertisers with a range of tools and solutions to reach their target audience across various devices and platforms.
Founded 1995N/A100-500 employeesTier A