Alternatives to Google Analytics

16 alternatives to Google Analytics in the AdTech landscape, grouped by category.

Data & Analytics

Adobe AnalyticsAdobe Analytics is an enterprise-grade digital analytics platform that delivers real-time,…
AmplitudeAmplitude is a leading AdTech platform that provides data analytics and customer behavior insights…
ChartbeatChartbeat is a content analytics company that provides real-time data and tools for publishers to…
ClickyClicky is a web analytics platform founded in 2006 that provides real-time website traffic…
DatoramaA marketing intelligence and analytics platform that unifies data from multiple sources to provide…
HeapHeap is a digital insights platform that automatically captures every user interaction on web and…
IndicativeCustomer analytics platform that was acquired by Jebbit in 2021, providing behavioral analytics and…
MatomoMatomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations…
MixpanelMixpanel is a leading AdTech Platform that provides advanced analytics and user engagement tools…
OribiOribi was a no-code marketing analytics platform that helped businesses track conversions and user…
Piwik PROPiwik PRO is a privacy-focused analytics platform provider that enables organizations to collect,…
StatCounterStatCounter is a leading web analytics service that provides website owners with detailed…

EulerianEulerian is a European-based marketing analytics and attribution platform that delivers…
KissmetricsA customer analytics and engagement platform that helps businesses track, analyze, and optimize…
Nielsen AttributionNielsen Attribution is a multi-touch attribution and marketing measurement solution that helps…
WoopraWoopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in…