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Google Analytics

Alternatives to Google Analytics

15 alternatives to Google Analytics in the AdTech landscape, grouped by category.

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Data & Analytics

  • A
    Adobe Analytics
    Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time,…
  • A
    Amplitude
    Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights…
  • C
    Chartbeat
    Chartbeat is a content analytics company that provides real-time data and tools for publishers to…
  • C
    Clicky
    Clicky is a web analytics platform founded in 2006 that provides real-time website traffic…
  • D
    Datorama
    A marketing intelligence and analytics platform that unifies data from multiple sources to provide…
  • H
    Heap
    Heap is a digital insights platform that automatically captures every user interaction on web and…
  • I
    Indicative
    Customer analytics platform that was acquired by Jebbit in 2021, providing behavioral analytics and…
  • M
    Matomo
    Matomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations…
  • M
    Mixpanel
    Mixpanel is a leading AdTech Platform that provides advanced analytics and user engagement tools…
  • O
    Oribi
    Oribi was a no-code marketing analytics platform that helped businesses track conversions and user…
  • P
    Piwik PRO
    Piwik PRO is a privacy-focused analytics platform provider that enables organizations to collect,…
  • S
    StatCounter
    StatCounter is a leading web analytics service that provides website owners with detailed…

Marketing Analytics

  • E
    Eulerian
    Eulerian is a European-based marketing analytics and attribution platform that delivers…
  • K
    Kissmetrics
    A customer analytics and engagement platform that helps businesses track, analyze, and optimize…
  • W
    Woopra
    Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in…