🏢
Companies
Explore technology companies in our intelligence database
Total Companies
192
Active
18
Acquired
2
This Page
24
Captify
Captify is a prominent player in the AdTech ecosystem, offering a search intelligence platform that leverages real-time search data to empower advertisers and marketers. As a leading Data & Analytics Platform, Captify's proprietary technology processes billions of search events across the open web, transforming raw data into actionable audience insights and intelligence. Captify's key products and services cater to the evolving needs of the advertising industry, spanning programmatic advertising, consumer behavior analysis, and predictive marketing capabilities. The company's innovative platform enables brands to understand their target audiences more effectively and reach them with greater precision, driving improved campaign performance and return on investment. Captify's market position is significant, as it continues to expand its global footprint and forge strategic partnerships to enhance its offerings. Recent developments include acquisitions that have strengthened the company's data capabilities and the launch of new products that further solidify its position as a trusted provider of search-powered audience intelligence solutions in the dynamic AdTech landscape.
Founded 2011$50M350 employeesTier A
Veritonic
Veritonic plays a crucial role in the AdTech ecosystem by providing advanced audio analytics and research solutions to brands, agencies, and publishers. As a leading creative and content platform, Veritonic's flagship product is its audio analytics platform, which leverages machine learning and audience panels to measure and optimize the effectiveness of audio content, including advertisements, sonic branding, and voice applications. The platform analyzes various audio elements to provide actionable insights on audience engagement and business outcomes, empowering clients to make data-driven decisions about their audio investments. Veritonic's key products and services are tailored to the needs of the advertising industry, enabling clients to measure the performance of their audio creatives, benchmark against competitors, and gain valuable insights to improve the impact of their audio-based marketing campaigns. The company's proprietary technology and comprehensive data sets make it a significant player in the growing field of audio analytics, helping to bridge the gap between creative execution and measurable business results. In recent years, Veritonic has expanded its market presence through strategic partnerships and new product offerings. The company has forged collaborations with leading industry players, enhancing its ability to deliver cutting-edge audio insights to a wider range of clients. Additionally, Veritonic has continued to innovate, introducing new features and capabilities to its platform to stay at the forefront of the rapidly evolving AdTech landscape.
Founded 2015$50M100-150 employeesTier A
Wistia
Wistia is a prominent player in the AdTech ecosystem, offering a range of video marketing and hosting solutions tailored for businesses. As a leading creative and content platform, Wistia's key products include video hosting, analytics, and marketing tools that enable organizations to create, manage, and optimize video content for advertising, sales, and internal communications. The company's emphasis on brand customization, detailed viewer analytics, and seamless integration with popular marketing platforms make it a preferred choice for companies seeking to leverage video content in their advertising and marketing strategies. Wistia has established itself as a premium alternative to consumer-focused video platforms, providing features such as lead generation tools, calls-to-action, and advanced security options specifically designed for B2B video marketing needs. Recently, Wistia has expanded its offerings through strategic partnerships and acquisitions, further solidifying its market position as a comprehensive video marketing solution provider in the AdTech space.
Founded 2006$25M300+ employeesTier A
Vistar Media
Vistar Media plays a pivotal role in the AdTech ecosystem as a leading programmatic advertising platform for the digital out-of-home (DOOH) industry. The company's technology stack enables advertisers to execute data-driven campaigns across a vast network of digital screens and outdoor advertising inventory. Vistar's platform integrates advanced targeting capabilities, real-time bidding infrastructure, and powerful analytics tools, allowing brands to deliver more relevant and impactful DOOH advertising experiences. As a pioneer in bringing programmatic capabilities to the DOOH space, Vistar Media has established itself as a significant player in the AdTech landscape. The company's comprehensive marketplace connects advertisers and media owners, facilitating the automated buying and selling of outdoor advertising inventory. This has empowered brands to leverage location data, audience analytics, and campaign optimization to enhance the effectiveness of their DOOH campaigns. Vistar Media has been at the forefront of industry developments, recently expanding its partnership ecosystem and unveiling new product offerings. The company's strategic acquisitions and collaborations have further strengthened its position as a leading DOOH programmatic platform, enabling advertisers to seamlessly integrate their campaigns across a diverse range of digital outdoor environments and engage with targeted audiences in innovative ways.
Founded 2012$50M250+ employeesTier A
Tealium
Tealium is a leading enterprise tag management and customer data platform that helps organizations connect and unify their digital data to deliver better customer experiences.
Founded 2008$169M500-1000 employeesTier A
Protected Media
Protected Media is a leading provider of brand safety and ad verification solutions for digital advertising. Their technology helps advertisers, agencies, and publishers ensure brand safety, prevent ad fraud, and enhance advertising performance. [An IAS Company]
Founded 2014$20M100-500 employeesTier Aacquired
Dataxu
Dataxu is a leading provider of programmatic marketing software that enables advertisers to plan, buy, and optimize their digital media campaigns across all channels and devices.
Founded 2009$70M100-500 employeesTier Aacquired
CitrusAd
CitrusAd is a leading advertising technology platform that provides retailers and brands with a self-service, on-site advertising solution to increase customer engagement and sales. [A Publicis Company]
Founded 2017$33.5M100-500 employeesTier Asubsidiary
Waze Ads
Waze is a community-based navigation app that provides real-time traffic information and turn-by-turn directions to users. The app leverages crowdsourced data from its user base to provide accurate and up-to-date traffic information.
Founded 2008$363M500-1000 employeesTier Asubsidiary
Segment
Segment is a customer data platform that helps businesses collect, unify, and activate their customer data across marketing, analytics, and business tools. It enables companies to deliver better customer experiences. [A Twilio Company]
Founded 2011$283.6M500-1000 employeesTier Asubsidiary
Datorama
Datorama, a Salesforce company, is a leading marketing intelligence and analytics platform that helps organizations unify their marketing data and derive actionable insights.
Founded 2000$50M100-500 employeesTier Adiscontinued
Instagram is a leading photo and video sharing social networking platform that has revolutionized visual communication and digital marketing since its inception. With over 2 billion active users worldwide, Instagram has evolved from a simple photo-filtering app into a comprehensive social commerce and content creation ecosystem. The platform enables users to share photos, videos, stories, and reels while connecting with friends, family, brands, and creators globally. As a Meta Platforms subsidiary, Instagram has become an essential marketing channel for businesses of all sizes, offering sophisticated advertising capabilities including shopping ads, story ads, reels ads, and carousel formats. The platform's algorithm-driven feed, explore page, and reels feature have made it a primary destination for content discovery and entertainment. Instagram's influencer marketing ecosystem has created new economic opportunities, with brands leveraging creator partnerships to reach targeted audiences authentically. Instagram continues to innovate with features like Instagram Shopping, which transforms the platform into a full-funnel commerce solution, allowing users to discover, browse, and purchase products without leaving the app. The platform's emphasis on visual storytelling, combined with robust analytics tools for business accounts, has positioned it as an indispensable tool for brand building, customer engagement, and direct-to-consumer sales in the modern digital landscape.
Founded 2010acquired5000+ employeesTier A
Twitch
Twitch is the world's leading live streaming platform primarily focused on gaming content, serving as a dynamic hub where content creators broadcast live gameplay, esports tournaments, and interactive entertainment to a global audience. With 140 million monthly active users, the platform has evolved beyond gaming to encompass creative content, music performances, talk shows, and 'Just Chatting' streams, creating a vibrant ecosystem that connects streamers with highly engaged communities. As a subsidiary of Amazon since 2014, Twitch has established itself as the dominant force in live streaming entertainment, offering real-time interaction through chat features, emotes, and community-building tools. The platform operates on a multi-faceted revenue model that includes advertising solutions, subscription services, virtual goods (Bits), and partnership programs for content creators. Twitch provides brands and advertisers with unique opportunities to reach highly engaged, tech-savvy audiences through video advertisements, sponsored streams, display ads, and influencer marketing campaigns. The platform's monetization ecosystem supports thousands of professional streamers while offering advertisers sophisticated targeting capabilities based on game genres, viewer demographics, and engagement metrics, making it an essential channel for brands targeting gaming and youth-oriented markets.
Founded 2011acquired1001-5000 employeesTier A
LinkedIn is the world's largest professional networking platform, connecting over 900 million professionals across more than 200 countries and territories worldwide. Founded as a platform to facilitate professional connections and career development, LinkedIn has evolved into a comprehensive ecosystem that serves professionals, businesses, recruiters, and marketers. The platform enables users to build professional profiles, connect with colleagues and industry peers, share content, and discover career opportunities. As a B2B and B2C hybrid platform, LinkedIn generates revenue through multiple streams including premium subscriptions (LinkedIn Premium, Sales Navigator, Recruiter), advertising solutions (Sponsored Content, Dynamic Ads, InMail), and talent solutions for enterprise recruitment. The company has established itself as an essential tool for professional brand building, thought leadership, B2B marketing, and talent acquisition. LinkedIn's advertising platform offers sophisticated targeting capabilities based on professional attributes such as job title, company, industry, skills, and seniority, making it particularly valuable for B2B marketers seeking to reach decision-makers. LinkedIn operates as a subsidiary of Microsoft Corporation, which acquired the company in 2016. The platform continues to innovate with features including LinkedIn Learning for professional development, LinkedIn Live for video broadcasting, Creator Mode for content creators, and advanced AI-powered recommendations for jobs, content, and connections. With its unique position as the dominant professional networking platform, LinkedIn serves as critical infrastructure for modern business networking, recruitment, and B2B marketing.
Founded 2003acquired10000+ employeesTier A
Microsoft
Microsoft Corporation is a multinational technology conglomerate and one of the world's largest software companies, renowned for developing, licensing, and supporting a comprehensive range of software products, services, and devices. Founded in 1975, Microsoft has evolved from its origins as a personal computer software company into a diversified technology leader with significant presence in cloud computing, productivity software, gaming, professional networking, and digital advertising. The company's flagship products include the Windows operating system, Microsoft Office suite, Azure cloud platform, and enterprise solutions that serve billions of users worldwide. As the parent company of Microsoft Advertising and LinkedIn, Microsoft maintains a strong position in both the digital advertising ecosystem and professional networking space. Microsoft Advertising provides search, native, and display advertising solutions across Microsoft's properties including Bing, MSN, and partner networks, while LinkedIn serves as the world's largest professional networking platform with hundreds of millions of members globally. This combination positions Microsoft uniquely at the intersection of productivity, professional services, and digital marketing, enabling integrated solutions for businesses and professionals across industries. Microsoft operates on a hybrid business model serving both enterprise customers and individual consumers through subscription services, perpetual licenses, cloud-based offerings, and advertising revenue streams. The company's strategic focus on cloud-first, mobile-first computing, artificial intelligence integration, and platform ecosystems has driven consistent growth and market leadership across multiple technology segments, making it one of the most valuable companies globally.
Founded 1975public100000+ employeesTier A
Netflix Inc.
Netflix Inc. has evolved from a pure-play streaming entertainment service into a significant player in the digital advertising technology ecosystem. With the launch of its ad-supported subscription tier in late 2022, Netflix entered the programmatic advertising space, leveraging its massive global subscriber base of over 230 million users and premium content library. The company's advertising platform provides brands and agencies with unprecedented access to highly engaged audiences across original series, films, and licensed content, combining Netflix's sophisticated viewer data with advanced targeting capabilities. Netflix's advertising business is built on a foundation of first-party data, enabling precise audience segmentation based on viewing behaviors, content preferences, and engagement patterns. The company has developed a comprehensive demand-side platform (DSP) that allows advertisers to plan, execute, and measure campaigns within the Netflix ecosystem. Strategic acquisitions, including dynamic ad insertion technology, and partnerships with major measurement providers and ad tech vendors have accelerated Netflix's capabilities in this space. As traditional linear TV viewership continues to decline, Netflix's ad-supported tier represents a paradigm shift in how premium video advertising is bought and sold, positioning the company to capture significant market share from traditional television advertising budgets estimated at over $60 billion annually in the U.S. alone.
Founded 1997public10000+ employeesTier A
AdvertiseCast
AdvertiseCast is a specialized AdTech platform that operates at the intersection of podcast content creation and digital advertising, providing a comprehensive marketplace solution for podcast advertising campaigns. The company has positioned itself as a critical infrastructure provider in the rapidly expanding podcast advertising ecosystem, offering both podcasters and advertisers a streamlined platform to connect, transact, and optimize their advertising relationships. Through its technology-driven approach, AdvertiseCast addresses the fragmentation challenges inherent in podcast advertising by centralizing discovery, booking, and campaign management processes. The platform's core value proposition centers on democratizing access to podcast advertising for businesses of all sizes while simultaneously enabling podcast creators to maximize their monetization potential. AdvertiseCast's suite of tools includes sophisticated audience targeting capabilities, real-time performance analytics, automated ad insertion technology, and comprehensive campaign management dashboards. By leveraging data-driven insights and automation, the company reduces the traditional friction points associated with podcast advertising, such as manual negotiations, inconsistent pricing, and limited performance visibility. As the podcast advertising market continues its robust growth trajectory, AdvertiseCast has established itself as an essential intermediary, facilitating millions of dollars in advertising transactions and supporting the sustainable growth of the podcast creator economy.
series-a51-200 employeesTier A
Oracle
Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applications and platform services across infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) models. As the parent company of Oracle Advertising and BlueKai, Oracle has established a significant presence in the digital marketing and data management platform space. Through strategic acquisitions and organic development, Oracle has built an extensive portfolio that spans enterprise resource planning (ERP), human capital management (HCM), customer experience (CX), supply chain management, and marketing automation. The company serves a diverse global customer base ranging from small businesses to Fortune 500 enterprises across virtually every industry vertical, including financial services, healthcare, retail, manufacturing, and telecommunications. Oracle's business strategy centers on providing integrated cloud solutions that enable digital transformation for enterprises worldwide. The company has made substantial investments in cloud infrastructure, autonomous database technology, and artificial intelligence capabilities to compete with other major cloud providers. With a comprehensive ecosystem of products, services, and partnerships, Oracle maintains its position as a critical technology provider for mission-critical enterprise applications and data management solutions.
Founded 1977public100000+ employeesTier A
Snapchat
Snapchat is a popular social media platform that allows users to share photos, videos, and messages that disappear after a set amount of time. The company has grown to become a leader in the ephemeral content space.
Founded 2011$3.9B3,000-4,000 employeesTier A
Salesforce Pardot
Pardot is a B2B marketing automation software owned by Salesforce. It helps businesses automate their marketing processes, generate leads, and nurture them through the sales funnel.
Founded 2007Acquired by Salesforce in 2012 for $2.5 billion500-1000 employeesTier A
Synthesio
Synthesio is a leading global social media intelligence and online reputation management platform that helps brands and agencies monitor, analyze, and act on online conversations across social media, news, and the web.
Founded 2006$10M100-500 employeesTier A
Meltwater
Meltwater is a global software-as-a-service (SaaS) company that provides media intelligence and social analytics solutions to help organizations monitor, analyze, and act on online conversations.
Founded 2001$250M1,000-5,000 employeesTier A
Talkwalker
Talkwalker is a social media analytics and monitoring platform that helps businesses track and analyze their online presence, brand reputation, and customer sentiment across various social media channels.
Founded 2009$30M500-1000 employeesTier A
Brandwatch
Brandwatch is a leading social media analytics and digital consumer intelligence platform that helps businesses understand and engage with their customers. The company provides a suite of tools for monitoring, analyzing, and reporting on social media conversations, trends, and insights.
Founded 2007$100M+500-1000 employeesTier A