Companies
3,690 companies in the AdTech ecosystem
Sailthru
AcquiredMarketing Automation & Personalization
Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now operating under Zeta Global following a $325M acquisition from Marigold.
Salesforce
CRM, Marketing Automation, and AdTech Data Platforms
Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...
Salesforce AppExchange Partner Program
MarTech / AdTech Partner Ecosystem
Salesforce's partner ecosystem program enabling ISVs and developers to build, market, and sell applications on the AppExchange marketplace.
Salesforce Audience Studio
DefunctData Management Platform (DMP)
Salesforce's data management platform (DMP) that enables marketers to unify customer data and create targeted audience segments for personalized advertising campaigns.
Salesforce B2B Commerce
Commerce Technology
Salesforce's B2B commerce platform enabling businesses to create digital storefronts, manage complex pricing, and streamline procurement processes for business buyers.
Salesforce CDP
RebrandedCustomer Data Platform / Data Cloud
Salesforce's customer data platform product that evolved into Salesforce Data Cloud — a real-time data lakehouse unifying customer data across the entire Salesforce ecosystem.
Salesforce Commerce Cloud
E-commerce Platform
Enterprise e-commerce platform providing cloud-based digital commerce solutions for B2C and B2B retailers as part of Salesforce's Customer 360 suite.
Salesforce Data 360
Customer Data Platform (CDP) / Data Lakehouse
Salesforce's strategic data platform — the foundational data layer for all Salesforce clouds and the underlying CDP for Marketing Cloud Next. Rebranded from "Salesforce Data Cloud" to "Salesforce Data 360" on October 14, 2025 as part of the broader Agentforce 360 platform launch. Required dependency for Marketing Cloud Next, Sales, and Service. Slug retained for URL stability.
Salesforce Data Cloud
Customer Data Platform (CDP) / MarTech / AdTech
Salesforce's real-time customer data platform that unifies data across the entire Salesforce ecosystem to power personalized marketing, AI-driven insights, and cross-channel customer engagement at enterprise scale.
Salesforce DMP
DefunctData Management Platform (DMP)
Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across digital channels before being sunset in 2022.
Salesforce Einstein
AI-Powered CRM & Marketing Technology
Salesforce's AI-powered platform that embeds predictive and generative intelligence across the entire CRM ecosystem to automate workflows, personalize customer experiences, and drive smarter business decisions.
Salesforce Email Studio
Marketing Automation / Email Marketing
Email marketing automation platform within Salesforce Marketing Cloud that enables businesses to create, personalize, and optimize email campaigns at scale.
Salesforce Experience Cloud
Digital Experience Platform (DXP) / Community Platform
Salesforce's digital experience platform for building branded sites, portals, and communities for customers, partners, and employees. Renamed from "Salesforce Community Cloud" in 2020 as the product expanded beyond communities into broader DXP capabilities.
Salesforce Interaction Studio
RebrandedMarketing Technology / Personalization
Real-time personalization and interaction management platform that enables businesses to deliver individualized customer experiences across web, mobile, and email channels.
Salesforce Marketing Cloud
Marketing Technology / AdTech
Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.
Salesforce Marketing Cloud Personalization
Marketing Technology / Personalization
AI-powered personalization and testing platform within Salesforce Marketing Cloud that delivers real-time individualized experiences across web, mobile, and email channels.
Salesforce Platform
Marketing Technology Platform/Infrastructure
Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.
Salesforce Service Cloud
Customer Service / Support / Contact Center
Salesforce's customer service and support platform — case management, omnichannel routing (email/chat/phone/social), self-service portals, field service, and AI-powered Einstein Bots. Sister product to Sales Cloud and a core component of Customer 360.
Salesforce Social Studio
DefunctSocial Media Management & Marketing Technology
Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabilities into its broader Marketing Cloud.
Salesfusion
AcquiredMarketing Automation
Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.
Saleshood
Sales Enablement
Saleshood is a sales enablement platform that combines training, coaching, and content management to help sales teams improve performance and productivity.
Salesloft
Sales Engagement Platform (not AdTech)
Salesloft is a leading AdTech Platform that provides sales engagement and communication tools to help sales teams increase productivity and drive revenue.
Salesmachine
Customer Success Software / B2B SaaS Tools
Salesmachine is a specialized customer success platform built exclusively for B2B SaaS companies seeking to maximize customer retention and minimize churn through data-driven insights and proactive engagement strategies. The platform functions as a centralized intelligence hub that aggregates customer data from multiple touchpoints across the entire customer lifecycle, creating a unified 360-degree view of each account. This comprehensive visibility enables customer success teams to monitor h...
Salsify
Product Information Management / Commerce Experience Management
Salsify is a leading product information management (PIM) and digital experience management platform that helps brands and retailers create compelling product experiences across every digital touchpoint.