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Companies

3,690 companies in the AdTech ecosystem

Sailthru

Sailthru

Acquired

Marketing Automation & Personalization

Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now operating under Zeta Global following a $325M acquisition from Marigold.

Marketing AutomationCustomer EngagementNew York, NY
Salesforce

Salesforce

CRM, Marketing Automation, and AdTech Data Platforms

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Customer Data PlatformMarketing CloudSan Francisco, California
Salesforce AppExchange Partner Program

Salesforce AppExchange Partner Program

MarTech / AdTech Partner Ecosystem

Salesforce's partner ecosystem program enabling ISVs and developers to build, market, and sell applications on the AppExchange marketplace.

Marketplace TechnologySan Francisco, California
Salesforce Audience Studio

Salesforce Audience Studio

Defunct

Data Management Platform (DMP)

Salesforce's data management platform (DMP) that enables marketers to unify customer data and create targeted audience segments for personalized advertising campaigns.

Identity ResolutionPrivacy & Consent ManagementSan Francisco, California
Salesforce B2B Commerce

Salesforce B2B Commerce

Commerce Technology

Salesforce's B2B commerce platform enabling businesses to create digital storefronts, manage complex pricing, and streamline procurement processes for business buyers.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Salesforce CDP

Salesforce CDP

Rebranded

Customer Data Platform / Data Cloud

Salesforce's customer data platform product that evolved into Salesforce Data Cloud — a real-time data lakehouse unifying customer data across the entire Salesforce ecosystem.

Customer Data PlatformIdentity ResolutionSan Francisco, California
Salesforce Commerce Cloud

Salesforce Commerce Cloud

E-commerce Platform

Enterprise e-commerce platform providing cloud-based digital commerce solutions for B2C and B2B retailers as part of Salesforce's Customer 360 suite.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Salesforce Data 360

Salesforce Data 360

Customer Data Platform (CDP) / Data Lakehouse

Salesforce's strategic data platform — the foundational data layer for all Salesforce clouds and the underlying CDP for Marketing Cloud Next. Rebranded from "Salesforce Data Cloud" to "Salesforce Data 360" on October 14, 2025 as part of the broader Agentforce 360 platform launch. Required dependency for Marketing Cloud Next, Sales, and Service. Slug retained for URL stability.

Customer Data PlatformData Management Platform
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Salesforce Data Cloud

Customer Data Platform (CDP) / MarTech / AdTech

Salesforce's real-time customer data platform that unifies data across the entire Salesforce ecosystem to power personalized marketing, AI-driven insights, and cross-channel customer engagement at enterprise scale.

Customer Data PlatformIdentity ResolutionSan Francisco, California
Salesforce DMP

Salesforce DMP

Defunct

Data Management Platform (DMP)

Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across digital channels before being sunset in 2022.

Data Management PlatformMarketing TechnologySan Francisco, California
Salesforce Einstein

Salesforce Einstein

AI-Powered CRM & Marketing Technology

Salesforce's AI-powered platform that embeds predictive and generative intelligence across the entire CRM ecosystem to automate workflows, personalize customer experiences, and drive smarter business decisions.

AI-Powered PlatformMarketing AnalyticsSan Francisco, California
Salesforce Email Studio

Salesforce Email Studio

Marketing Automation / Email Marketing

Email marketing automation platform within Salesforce Marketing Cloud that enables businesses to create, personalize, and optimize email campaigns at scale.

Email MarketingMarketing AutomationSan Francisco, California
Salesforce Experience Cloud

Salesforce Experience Cloud

Digital Experience Platform (DXP) / Community Platform

Salesforce's digital experience platform for building branded sites, portals, and communities for customers, partners, and employees. Renamed from "Salesforce Community Cloud" in 2020 as the product expanded beyond communities into broader DXP capabilities.

Marketing Technology
Salesforce Interaction Studio

Salesforce Interaction Studio

Rebranded

Marketing Technology / Personalization

Real-time personalization and interaction management platform that enables businesses to deliver individualized customer experiences across web, mobile, and email channels.

AI-Powered PlatformMarketing CloudSan Francisco, California
Salesforce Marketing Cloud

Salesforce Marketing Cloud

Marketing Technology / AdTech

Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.

Marketing CloudMarketing AutomationSan Francisco, California
Salesforce Marketing Cloud Personalization

Salesforce Marketing Cloud Personalization

Marketing Technology / Personalization

AI-powered personalization and testing platform within Salesforce Marketing Cloud that delivers real-time individualized experiences across web, mobile, and email channels.

AI-Powered PlatformMarketing CloudSan Francisco, California
Salesforce Platform

Salesforce Platform

Marketing Technology Platform/Infrastructure

Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.

Customer Data PlatformMarketing CloudSan Francisco, California
Salesforce Service Cloud

Salesforce Service Cloud

Customer Service / Support / Contact Center

Salesforce's customer service and support platform — case management, omnichannel routing (email/chat/phone/social), self-service portals, field service, and AI-powered Einstein Bots. Sister product to Sales Cloud and a core component of Customer 360.

S

Salesforce Social Studio

Defunct

Social Media Management & Marketing Technology

Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabilities into its broader Marketing Cloud.

Social Media ManagementMarketing PlatformSan Francisco, California
Salesfusion

Salesfusion

Acquired

Marketing Automation

Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.

Marketing AnalyticsMarketing PlatformAtlanta, Georgia
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Saleshood

Sales Enablement

Saleshood is a sales enablement platform that combines training, coaching, and content management to help sales teams improve performance and productivity.

Marketing TechnologyCustomer EngagementSan Francisco, California
Salesloft

Salesloft

Sales Engagement Platform (not AdTech)

Salesloft is a leading AdTech Platform that provides sales engagement and communication tools to help sales teams increase productivity and drive revenue.

Atlanta, Georgia
Salesmachine

Salesmachine

Customer Success Software / B2B SaaS Tools

Salesmachine is a specialized customer success platform built exclusively for B2B SaaS companies seeking to maximize customer retention and minimize churn through data-driven insights and proactive engagement strategies. The platform functions as a centralized intelligence hub that aggregates customer data from multiple touchpoints across the entire customer lifecycle, creating a unified 360-degree view of each account. This comprehensive visibility enables customer success teams to monitor h...

Marketing TechnologyCustomer Engagement
Salsify

Salsify

Product Information Management / Commerce Experience Management

Salsify is a leading product information management (PIM) and digital experience management platform that helps brands and retailers create compelling product experiences across every digital touchpoint.

Commerce TechnologyE-commerce MarketingBoston, Massachusetts