Companies

Apollo Global Management is a major player in the AdTech ecosystem, having acquired two significant platforms in the digital advertising space. As a leading global alternative investment manager, Apollo has leveraged its capital and expertise to shape the AdTech landscape. Apollo's key products and services relevant to advertising include the former Verizon properties, Yahoo and AOL. These platforms offer a suite of advertising technology solutions, including demand-side platforms, supply-si...

Apptentive is a mobile customer feedback and in-app communication platform designed to help brands understand and engage with their app users. It provides tools for collecting feedback, conducting surveys, managing app store reviews, and proactively communicating with users to improve app ratings, retention, and overall customer satisfaction.

US-based creative ad agency headquartered in Boston.

Bizible was a B2B marketing attribution platform that helped marketers connect revenue to marketing touchpoints — now rebranded as Marketo Measure after Adobe's acquisition.

Branch Journeys is Branch's web-to-app product: smart banners and interstitials on a brand's mobile website, with targeting, A/B testing and deep linking, that turn web visitors into app installs and opens. It is sold as part of Branch's Engagement product.

ClearSlide was a sales engagement platform that provided content management, communication tracking, and analytics tools for sales teams before being acquired by Bigtincan in 2019.

Cognigy is a global leader in Conversational AI, providing an enterprise-grade platform for automating customer and employee service. Their low-code platform, Cognigy.AI, enables organizations to build and deploy intelligent virtual agents and voice bots across various channels, focusing on improving customer experience and operational efficiency.

Conversion Fanatics is a leading digital marketing agency specializing in Conversion Rate Optimization (CRO). They help businesses maximize their website's performance and revenue by implementing data-driven A/B testing, user experience improvements, and analytics strategies. Their focus is on turning website visitors into customers through continuous optimization.

Crello was a graphic design platform for non-designers that rebranded to VistaCreate in 2021 after being acquired by Vista (formerly VistaPrint).

Delivra is an email marketing automation platform strategically positioned to serve the mid-market segment, bridging the gap between basic email marketing tools and complex enterprise marketing clouds. The company addresses a critical market need for growing organizations that have outgrown entry-level solutions like Mailchimp or Constant Contact but are not yet ready for the operational complexity, technical demands, and substantial investment required by enterprise platforms such as Salesfo...

Cross-platform ad-buying program that unifies Hulu + Disney digital video inventory (incl. ABC, ESPN streams) into single deals; guarantees target-audience reach + completed-view billing. Launched January 2020; integrates with InnovidXP for measurement.

ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.

Firstborn is a New York-based digital creative agency specializing in brand experiences, interactive design, and digital marketing for major consumer brands.

FlexOffers is a leading affiliate marketing network that connects advertisers with a vast network of publishers. It provides a robust platform for publishers to monetize their content by promoting products and services, while enabling advertisers to expand their reach and drive sales through performance-based marketing. The company offers a wide array of affiliate programs across various verticals, supported by advanced tracking and optimization tools.

Folloze is a B2B buyer experience platform that enables revenue teams to create personalized, account-based content destinations without coding.

Freckle is an IoT-powered platform that provides real-time audience measurement and attribution for out-of-home (OOH) advertising campaigns.

Gen3 Marketing is a leading affiliate marketing agency specializing in program management, strategy, and optimization for brands across multiple verticals.

Geoblink is a location intelligence platform that empowers businesses to make data-driven decisions about their physical locations. It provides insights into market potential, competitor analysis, and customer behavior by combining geospatial data with business data, optimizing expansion strategies and site selection.

Glew.io is a specialized e-commerce analytics and business intelligence platform that serves as a centralized data hub for online retailers managing multiple sales channels and marketing platforms. The company addresses the critical challenge of data fragmentation across disparate systems including shopping carts, payment processors, email marketing tools, advertising platforms, and fulfillment services. Through pre-built integrations and automated data consolidation, Glew.io enables merchant...

Southeast Asian influencer, content and social media group (founded in Singapore). Publicis Groupe signed an agreement to acquire it on October 29, 2025; the deal is pending.

HYPR is a cybersecurity company that provides passwordless authentication solutions to enterprises, enabling secure access to applications and systems without the use of traditional passwords. [A Julius Works Company]

IAC Inc. was Barry Diller's digital media and internet holding company, home to the ad-supported publisher Dotdash Meredith (now People Inc.). On June 4, 2026 it renamed itself People Incorporated (Nasdaq: PPLI).

Inscribe is an AI-powered fraud detection and risk assessment platform that specializes in document verification and analysis for financial services companies. The company leverages advanced machine learning and computer vision technology to automatically detect fraudulent documents, manipulated images, and forged financial statements in real-time. Inscribe's platform helps lenders, fintechs, and financial institutions streamline their underwriting processes while reducing fraud losses and im...

Interana was a behavioral analytics platform that enabled fast, interactive analysis of large-scale event data before being acquired by Scuba Analytics in 2018.