Companies

Trax is a global leader in computer vision solutions for retail, transforming retail execution and merchandising. It provides real-time, accurate insights into store conditions, helping brands and retailers optimize shelf performance and enhance the shopper experience through advanced AI and image recognition technology.

Tubi's originals/production arm. ~400 exclusive originals as of 2025. Distinct from Tubi-the-service.

UMA is a technology platform that enables universal measurement and attribution across digital advertising channels, helping advertisers understand cross-platform campaign performance.

Unity AR refers to Unity Technologies' augmented reality development platform and tools, part of the broader Unity real-time 3D development ecosystem.

Upland Localytics is a mobile engagement and analytics platform that helps brands deliver personalized push notifications, in-app messaging, and customer insights to drive retention and revenue.

Uploader is a comprehensive creator management and campaign automation platform that serves as essential infrastructure for brands and agencies executing influencer marketing at scale. The platform consolidates the entire influencer marketing lifecycle into a centralized operational hub, encompassing creator discovery, relationship management, contract execution, content approval workflows, payment processing, and performance analytics across major social platforms including Instagram, TikTok...

Valtech is a global digital transformation agency specializing in commerce, marketing, and experience platforms, helping brands connect technology and creativity to drive business outcomes.

Vdopia was a mobile-first programmatic advertising platform specializing in video and rich media ads, later rebranded as Chocolate Platform after its acquisition.

Vendasta is a white-label platform that enables agencies and media companies to sell digital solutions to small and medium-sized businesses.

Verizon Digital Media Services was Verizon's CDN and digital media delivery platform, later rebranded as Verizon Media (now part of Yahoo) and Edgio, providing streaming, security, and content delivery solutions.

Vipshop Ads is the advertising platform of Vipshop Holdings, China's leading online discount retailer for brands, enabling merchants and brands to promote products through its e-commerce ecosystem.

Virool was a video advertising distribution platform that enabled brands and agencies to distribute viral video content across a vast network of publishers and social channels.

VK Ads is the advertising platform of VK (formerly VKontakte), Russia's largest social network, providing digital advertising solutions across VK's ecosystem of social media and digital properties.

Vpon is a leading mobile advertising and big data analytics platform focused on the Asia-Pacific market, helping brands reach consumers across Greater China and Southeast Asia.

VWO is a leading experimentation and conversion rate optimization (CRO) platform that helps businesses run A/B tests, analyze visitor behavior, and personalize digital experiences to improve website performance.

Wayfair Advertising is the retail media network of Wayfair, enabling home goods brands to advertise directly to high-intent shoppers on the Wayfair platform.

WebEngage is a full-stack customer data and marketing automation platform helping B2C businesses drive retention and engagement across multiple channels.

Weborama is a European marketing technology company offering data management, audience targeting, and programmatic advertising solutions. The platform provides DMP capabilities, contextual targeting, and cookieless advertising solutions with a strong presence in France and Europe.

Wowza Media Systems provides video streaming software and services for live and on-demand content delivery across multiple platforms and devices.

WPP Health Practice is WPP's dedicated healthcare marketing and communications division, delivering integrated health and wellness solutions across pharma, biotech, and consumer health sectors.

Wyng is a zero-party data platform that helps brands collect customer preferences and consent through interactive experiences like quizzes, surveys, and preference centers.

Yieldlift is a publisher monetization platform that focuses on helping small and mid-sized publishers maximize ad revenue through programmatic demand and header bidding optimization. The platform provides access to premium demand partners and offers yield management tools tailored for independent publishers. Yieldlift positions itself as an alternative to larger networks for underserved publisher segments.

Yieldlove is a publisher monetization platform specializing in header bidding optimization and yield management for premium publishers. They provide managed services combining technology and expertise to maximize programmatic revenue through advanced optimization algorithms.

Yield Optimized Delivery Allocation — Disney's proprietary ad server / decision engine, built in-house to replace FreeWheel. Powers Disney+ and Hulu, delivering ~500M ad impressions per day. Determines when to serve ads to individual viewers and enables direct-sold vs programmatic competition. Supports proprietary formats (Pause Ads, Binge Ads, GatewayGo). Deployed on Hulu first, then extended to Disney+ when ad tier launched Dec 2022.