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Companies
Explore technology companies in our intelligence database
Total Companies
156
Active
15
Acquired
2
This Page
24
Rocket Fuel
Rocket Fuel was a leading demand-side platform (DSP) that specialized in programmatic advertising and marketing automation powered by artificial intelligence.
Founded 2008$50M100-500 employeesTier Sacquired
Fyber
Fyber is a leading global digital advertising technology company that provides a comprehensive monetization solution for mobile app developers. They enable app developers to maximize their ad revenue and user experience through advanced programmatic technologies and data-driven optimization.
Founded 2009$100M500-1000 employeesTier Sacquired
Vungle
Vungle is a mobile performance marketing platform that helps developers acquire users and monetize their apps through innovative video advertisements.
Founded 2011$105.5M500-1000 employeesTier Ssubsidiary
Chartboost
Chartboost is a mobile advertising and monetization platform that helps mobile game developers grow their businesses through data-driven ad optimization and distribution. [A Zynga/Take-Two Company]
Founded 2011$21M100-500 employeesTier Ssubsidiary
DoubleClick
DoubleClick was a pioneering digital advertising technology company founded in 1996 that revolutionized online advertising through its ad serving and management platforms. The company developed sophisticated technology for delivering, tracking, and reporting on digital advertisements, becoming the industry standard for publishers and advertisers seeking to optimize their online campaigns. In 2008, Google acquired DoubleClick for $3.1 billion, recognizing its strategic importance in the digital advertising ecosystem. Following the acquisition, DoubleClick's technology became the foundation for Google's enterprise advertising solutions, eventually evolving into what is now known as Google Marketing Platform and Google Ad Manager. The integration combined DoubleClick's robust ad serving capabilities with Google's analytics and programmatic advertising technologies, creating a comprehensive suite of tools for advertisers, agencies, and publishers. Today, DoubleClick's legacy lives on through these platforms, which serve billions of ad impressions daily and remain central to the digital advertising infrastructure that powers much of the modern internet economy. The DoubleClick brand represented a suite of products including DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), DoubleClick Campaign Manager, and DoubleClick Bid Manager, each serving specific needs within the advertising value chain. These products enabled sophisticated audience targeting, real-time bidding, cross-channel campaign management, and detailed performance analytics that transformed how digital advertising was bought, sold, and measured across the web.
Founded 1996acquiredIntegrated into Google (10000+) employeesTier Smerged
YouTube
YouTube is the world's premier video-sharing platform and the second most visited website globally, serving over 2 billion logged-in monthly users across 100+ countries. As a subsidiary of Google LLC (Alphabet Inc.), YouTube has revolutionized digital media consumption and content creation, enabling anyone to upload, share, and monetize video content. The platform processes over 500 hours of video uploads every minute and generates billions of daily video views, making it an indispensable channel for entertainment, education, news, and marketing. YouTube's business model centers on advertising revenue, with sophisticated ad products including TrueView skippable ads, non-skippable ads, bumper ads, overlay ads, and sponsored cards. The platform also generates revenue through YouTube Premium subscriptions, YouTube TV live streaming service, Super Chat, channel memberships, and the YouTube Partner Program which shares ad revenue with content creators. YouTube's advanced targeting capabilities, extensive reach, and engagement metrics make it a critical component of digital marketing strategies for brands worldwide. The platform has evolved into a comprehensive ecosystem supporting diverse stakeholders including individual creators, media companies, advertisers, and viewers. With investments in AI-driven content recommendations, live streaming capabilities, Shorts (short-form video), YouTube Music, and YouTube Studio analytics tools, the company continues to innovate while addressing challenges around content moderation, creator monetization, and competition from emerging video platforms.
Founded 2005acquired5000+ employeesTier S
Meta
Meta Platforms, Inc. is a multinational technology conglomerate and one of the world's most influential social media and digital advertising companies. As the parent company of Facebook, Instagram, WhatsApp, and Messenger, Meta connects billions of users globally and provides businesses with sophisticated advertising platforms to reach targeted audiences at scale. The company has evolved from its social networking roots to become a leader in digital advertising technology, virtual reality, and emerging metaverse experiences. Meta's advertising ecosystem enables businesses of all sizes to create, manage, and optimize campaigns across its family of apps and services. Through advanced targeting capabilities, machine learning algorithms, and comprehensive analytics tools, Meta provides advertisers with powerful solutions to reach specific demographics, interests, and behaviors. The company's business model is primarily advertising-driven, generating revenue through sponsored content, display ads, video ads, and e-commerce integrations that leverage its massive user base and rich data insights. Beyond advertising, Meta is investing heavily in next-generation technologies including artificial intelligence, augmented reality (AR), and virtual reality (VR) through its Reality Labs division. The company's strategic vision focuses on building immersive digital experiences and the metaverse, positioning itself at the forefront of how people will connect, work, and interact in increasingly digital environments. With a global workforce and infrastructure spanning multiple continents, Meta continues to shape the future of social connectivity and digital commerce.
Founded 2004public10000+ employeesTier S
Google (Alphabet)
Alphabet Inc. serves as the parent company of Google and its family of businesses, with a particular focus on advertising and marketing technology products that power the digital economy. The company operates one of the world's most sophisticated advertising platforms, leveraging advanced machine learning, vast data analytics capabilities, and extensive reach across search, display, video, and mobile channels. Through products like Google Ads, Google Marketing Platform, and AdSense, Alphabet enables businesses of all sizes to reach their target audiences with precision and measurable results. As a technology conglomerate, Alphabet's advertising division generates the majority of its revenue through performance-based and brand advertising solutions. The company's advertising technology infrastructure processes billions of ad impressions daily, utilizing real-time bidding, audience segmentation, and attribution modeling to optimize campaign performance. Beyond traditional search advertising, Alphabet has expanded into programmatic advertising, video advertising through YouTube, and cross-device marketing solutions that help advertisers understand and engage customers across their entire digital journey. Alphabet's marketing technology ecosystem integrates seamlessly with its broader suite of products including Google Analytics, Google Cloud Platform, and various data management tools. This integrated approach provides advertisers with end-to-end solutions from campaign planning and creative development to execution, measurement, and optimization. The company continues to invest heavily in privacy-preserving advertising technologies, automation through AI, and innovative ad formats that balance user experience with advertiser effectiveness.
Founded 2015public100000+ employeesTier Sproduct
Yahoo
Yahoo is a pioneering internet services company that has evolved from one of the world's first web portals into a diversified digital media and technology organization. The company provides a comprehensive suite of web-based services including search functionality, email communications, news aggregation, financial information, sports coverage, and digital advertising solutions. With a global reach spanning millions of users across multiple continents, Yahoo maintains a significant presence in the digital media landscape through its portfolio of consumer-facing properties and advertising technology platforms. As a mature technology company, Yahoo operates primarily in the B2C space while maintaining substantial B2B operations through its advertising network and data services. The company's business model centers on monetizing its large user base through targeted advertising, sponsored content, and premium subscription services. Yahoo's extensive content network includes original and syndicated news, entertainment coverage, lifestyle content, and specialized verticals such as Yahoo Finance and Yahoo Sports, which have become destination sites for millions of users seeking real-time information and analysis.
Founded 1994public-acquired5000+ employeesTier Ssubsidiary
AOL
AOL (America Online) is a pioneering web services company that transformed from one of the early internet's most dominant online service providers into a modern digital media and advertising technology platform. Originally known for providing dial-up internet access and email services to millions of users during the 1990s and early 2000s, AOL has evolved into a comprehensive digital media company offering web portal services, content distribution, and sophisticated advertising technology solutions. The company maintains a significant user base through its legacy email services, news aggregation, and entertainment content platforms. Today, AOL operates as part of the broader digital advertising ecosystem, leveraging its substantial audience reach and first-party data to deliver programmatic advertising solutions to brands and agencies. The company's web portal continues to serve millions of daily visitors with curated content spanning news, entertainment, finance, and lifestyle categories. AOL's advertising platform provides marketers with access to premium inventory, audience targeting capabilities, and cross-channel campaign management tools, positioning the company as a significant player in the digital advertising technology landscape.
Founded 1985acquired1000-5000 employeesTier Ssubsidiary
TikTok
TikTok is a leading global short-form video platform that has revolutionized social media consumption and content creation since its international launch. The platform enables users to create, share, and discover entertaining video content ranging from 15 seconds to 10 minutes, featuring an advanced recommendation algorithm that personalizes content feeds based on user preferences and engagement patterns. With its highly engaging format and viral content ecosystem, TikTok has become one of the most downloaded applications worldwide, particularly popular among Gen Z and millennial demographics. Beyond its consumer-facing platform, TikTok has developed one of the fastest-growing digital advertising businesses globally, offering brands sophisticated marketing solutions including in-feed ads, branded hashtag challenges, branded effects, and TopView advertisements. The platform's advertising infrastructure leverages machine learning and extensive user data to deliver highly targeted campaigns with measurable ROI. TikTok has expanded its ecosystem to include TikTok Shop for social commerce, TikTok for Business for advertisers, and creator monetization programs that support its vibrant content creator community. The company continues to invest heavily in content moderation, safety features, and localized content strategies to maintain its position as a dominant force in the social media landscape.
Founded 2016mature10000+ employeesTier Ssubsidiary
OpenRTB Consortium
The OpenRTB Consortium is a standards organization that develops and maintains the OpenRTB (Real-Time Bidding) protocol, which serves as the foundational technical specification for programmatic advertising transactions worldwide. The consortium brings together leading advertising technology companies, demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and publishers to collaboratively evolve the protocol that enables billions of real-time ad auctions daily. By establishing common technical standards, the consortium facilitates interoperability across the digital advertising ecosystem, reducing integration complexity and enabling efficient programmatic transactions at scale. As a non-profit industry organization, the OpenRTB Consortium operates through a collaborative governance model where member companies contribute to protocol development, propose enhancements, and vote on specification updates. The consortium's work extends beyond the core RTB protocol to include related specifications such as AdCOM (Advertising Common Object Model) and OpenMedia, which standardize data structures and communication protocols across various advertising channels including display, video, native, audio, and connected TV. The organization plays a critical role in addressing emerging industry challenges such as privacy compliance, supply chain transparency, and the evolution of identity solutions in a post-cookie environment. The consortium's influence extends globally, with the OpenRTB protocol adopted by virtually all major programmatic advertising platforms and serving as the de facto standard for automated media buying and selling. Through regular specification updates, technical working groups, and industry collaboration, the OpenRTB Consortium continues to shape the future of digital advertising infrastructure, ensuring that the programmatic ecosystem can adapt to technological changes, regulatory requirements, and evolving market needs while maintaining efficiency and scale.
Non-profit / Industry-funded1-10 employeesTier S
Pinterest Inc.
Pinterest is a visual discovery engine that allows users to save, share, and discover ideas through images and videos. The platform enables users to find inspiration for various aspects of their lives, from home decor to fashion and recipes.
Founded 2010$1.5B1,000-5,000 employeesTier S
Oracle Marketing Cloud
Oracle Marketing Cloud is a suite of marketing automation and customer experience management tools that help organizations plan, orchestrate, and measure their marketing campaigns across multiple channels.
Founded 2000N/A5,000-10,000 employeesTier S
Adobe Analytics
Adobe Analytics is a comprehensive web analytics solution that helps businesses measure, analyze, and optimize their digital experiences. It provides insights into customer behavior, marketing performance, and digital content engagement.
Founded 2000$50M1,000-5,000 employeesTier S
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides insights into how users interact with a website, helping businesses optimize their online presence.
Founded 2005$010,000-50,000 employeesTier S
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications that help businesses manage their operations, sales, and customer interactions.
Founded 2016$50M10,000-50,000 employeesTier S
Oracle Commerce
Oracle Commerce is a leading e-commerce platform that provides businesses with tools to create and manage online stores, including features for content management, order processing, and customer relationship management.
Founded 2000$01,000-5,000 employeesTier S
Adobe Commerce
Adobe Commerce (formerly Magento) is a leading open-source e-commerce platform that enables businesses to create and manage online stores, offering a range of features for building, deploying, and optimizing digital experiences.
Founded 2008$50M1,000-5,000 employeesTier S
Sharethrough
Sharethrough is a leading native advertising platform that helps publishers and brands create and distribute authentic, engaging content at scale.
Founded 2015$67M201-500 employeesTier S
Revive Adserver
Revive Adserver is a leading player in the AdTech ecosystem, providing an open-source ad server platform that enables publishers, advertisers, and ad networks to manage their digital advertising operations effectively. As a Supply Side Platform (SSP), the company's flagship product offers comprehensive ad management features, including campaign scheduling, advanced targeting options, and detailed reporting tools. Revive Adserver's significance in the market stems from its ability to provide a cost-effective and customizable alternative to commercial ad servers, particularly appealing to small and medium-sized publishers and organizations. The platform's open-source nature has fostered a strong community of developers and users, who contribute to its ongoing development and feature enhancements. Recently, Revive Adserver has continued to evolve, with the company acquiring and rebranding the platform in 2013. This move has allowed the company to maintain its commitment to the open-source community while expanding its product offerings and market reach. Revive Adserver's partnerships and integrations with other AdTech platforms have also strengthened its position as a versatile and reliable ad serving solution within the dynamic AdTech landscape.
Founded 2013$01-10 employeesTier S
Pangle
Pangle is a mobile advertising platform that helps advertisers and publishers monetize their apps and mobile web content through targeted advertising.
Founded 2014$XXB500-1000 employeesTier S
Pacvue
Pacvue is a leading ecommerce advertising and analytics platform that helps brands and agencies scale their digital sales across major marketplaces like Amazon, Walmart, and more.
Founded 2017$35M100-500 employeesTier S
OneTrust
OneTrust is a leading privacy, security, and trust management platform that helps organizations comply with privacy and data protection regulations. The company's solutions enable businesses to manage their data, assess risks, and implement controls to protect sensitive information.
Founded 2016$920M1,500-2,000 employeesTier S