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Companies
Explore technology companies in our intelligence database
Total Companies
159
Active
18
Acquired
0
This Page
24
Innovid
Innovid is a leading independent connected TV (CTV) and video advertising platform, empowering advertisers to create, deliver, and measure immersive campaigns across all devices.
Founded 2007$151.7M500-1000 employeesTier S
DoubleClick
Pioneer ad serving company that became the foundation of Google's display advertising technology, now integrated into Google Marketing Platform and Google Ad Manager.
Founded 1996Tier Smerged
Beeswax
Beeswax is a leading player in the AdTech ecosystem, providing a sophisticated Bidder-as-a-Service (BaaS) platform that enables advertisers, agencies, and media companies to build and operate their own customized programmatic advertising capabilities. The company's innovative solution offers enterprise-grade bidding infrastructure, flexible APIs, and extensive customization options, allowing clients to execute sophisticated programmatic buying strategies while maintaining full control over their data and algorithms. Beeswax's key products and services include its high-performance bidding platform, which can handle large-scale bidding operations, and its range of flexible APIs that allow for deep integration and customization. The company's platform stands out for its ability to provide the granular controls and transparency typically lacking in traditional demand-side platforms (DSPs), making it a preferred choice for advertisers and media companies seeking more control over their programmatic campaigns. In recent years, Beeswax has cemented its position as a significant player in the AdTech market, with a growing client base and several strategic partnerships. The company has continued to innovate, introducing new features and capabilities to its platform, and has also been active in the mergers and acquisitions space, expanding its reach and capabilities through strategic acquisitions.
Founded 2014100-150 employeesTier S
Bazaarvoice
Bazaarvoice is a leading provider of cloud-based software that helps brands and retailers collect, display, and analyze online reviews and user-generated content.
Founded 2005$198.9M1,000-5,000 employeesTier S
AppNexus
AppNexus was a leading cloud-based technology platform that powered the advertising industry, providing a comprehensive suite of buying and selling tools to publishers, agencies, and brands. [Note: AppNexus had been rebranded as Xandr/Microsoft Advertising. This description reflects the company under its previous identity.]
Founded 2007$388.8M1,000-5,000 employeesTier Smerged
AppLovin
AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.
Founded 2012$2B1,000-5,000 employeesTier S
Zeotap
Zeotap plays a critical role in the AdTech ecosystem as a leading customer intelligence platform. The company's core offerings focus on identity resolution and data enrichment solutions, enabling enterprises to unify customer data across multiple touchpoints and build comprehensive customer profiles while ensuring strict data privacy compliance. Zeotap's key products and services include its Identity Resolution and Data Enrichment solutions, which leverage advanced machine learning and deterministic matching capabilities to help organizations enhance their first-party data and activate insights across marketing channels. These solutions are particularly valuable for companies dealing with complex customer data landscapes, as they provide precise identity resolution in a privacy-first environment. Zeotap has established a strong market position as a trusted partner for enterprise-level organizations, helping them unlock the full potential of their customer data. The company has experienced recent developments, including strategic acquisitions and new product launches, further strengthening its capabilities and solidifying its position as a leading player in the AdTech ecosystem.
Founded 2014250-300 employeesTier S
YouTube
World's largest video sharing platform with over 2 billion logged-in monthly users, offering comprehensive video advertising including TrueView, bumper ads, and YouTube TV advertising.
Founded 2005Tier S
Yieldmo
Yieldmo is a prominent player in the AdTech ecosystem, operating as a leading supply-side platform (SSP). The company's core focus is on programmatic advertising, with a strong emphasis on premium inventory management and optimization. Yieldmo has developed proprietary attention-based advertising technology that helps publishers maximize their ad revenue while delivering superior engagement metrics for advertisers. Their platform leverages advanced machine learning algorithms to optimize ad placement and performance across various digital channels, enabling publishers to better monetize their inventory while providing advertisers with access to premium placements with proven engagement metrics. In terms of key products and services, Yieldmo offers a suite of solutions that cater to the needs of both publishers and advertisers. Their platform includes ad placement optimization, audience targeting, and advanced analytics tools, all designed to enhance the effectiveness of digital advertising campaigns. Yieldmo's innovative approach to attention-based advertising has established the company as a significant player in the industry, with a focus on delivering high-quality, engaging ad experiences for consumers. Yieldmo's market position is that of a leading SSP, known for its technological advancements and commitment to driving better advertising outcomes. The company has recently expanded its reach through strategic acquisitions and partnerships, further solidifying its position in the AdTech landscape. These developments, coupled with Yieldmo's ongoing product innovation and commitment to delivering value to its clients, have contributed to the company's growing significance in the dynamic and rapidly evolving AdTech ecosystem.
Founded 2012250-300 employeesTier S
Yahoo
Yahoo is a web services provider offering search, news, email, and digital advertising solutions.
Tier Ssubsidiary
X (formerly Twitter)
X (formerly Twitter) is a prominent social media platform that has evolved beyond its roots as a microblogging service. While it continues to serve as a hub for real-time communication and public discourse, X has also established a significant presence in the advertising technology (AdTech) ecosystem. As a social media platform, X offers an expansive user base and a unique engagement model that attracts a diverse range of advertisers. The platform's advertising products, such as promoted tweets, audience targeting, and analytics, have become integral components of many digital marketing strategies. X's position in the AdTech ecosystem allows it to generate substantial revenue from its advertising offerings, which have become a critical part of its business model. Furthermore, X's role in the AdTech landscape extends beyond its own platform. The company's acquisition of MoPub, a leading mobile app monetization platform, has positioned it as a significant player in the broader mobile advertising market. This strategic move has enabled X to leverage its expertise in social media advertising and expand its reach into the increasingly important mobile advertising space.
Tier S
Unity Ads
Unity Ads is a leading in-app advertising platform, providing mobile app developers with a comprehensive solution to monetize their apps through a variety of ad formats, including video, interstitial, and native ads.
Founded 2004$675M1,001-5,000 employeesTier Sproduct
TikTok
TikTok is a short-form video platform with one of the fastest-growing digital advertising businesses globally.
Tier Ssubsidiary
Test AI Company
Test AI Company is a leading player in the AdTech ecosystem, providing innovative AI-powered solutions for the advertising industry. As an AdTech Platform, the company offers a range of products and services that help advertisers, publishers, and agencies optimize their digital advertising campaigns. At the core of Test AI Company's offerings are advanced machine learning algorithms that analyze vast amounts of data to deliver highly targeted and personalized advertising. Their flagship product, the AI-Driven Advertising Platform, leverages real-time insights to automate the bidding, placement, and optimization of digital ads across various channels, including display, video, and mobile. Additionally, the company's data management and analytics tools empower clients to gain deeper insights into their audience, campaign performance, and market trends. With a strong market presence and a reputation for cutting-edge technology, Test AI Company has established itself as a trusted partner for businesses looking to enhance their digital advertising strategies. The company's recent developments, such as the acquisition of a leading data analytics firm and the introduction of new AI-powered solutions for advanced targeting and attribution, have further solidified its position as a trailblazer in the AdTech industry.
Tier S
Termly
Termly is a leading provider of privacy management and compliance solutions for businesses. They help organizations comply with various data privacy regulations, such as GDPR and CCPA, through their suite of tools and services.
Founded 2015$15.5M51-200 employeesTier S
Taboola
Content discovery and native advertising platform serving personalized content recommendations across a network of premium publishers including USA Today, NBC, and Bloomberg.
Founded 2007$159M1,000-5,000 employeesTier S
Springserve
SpringServe is a leading independent ad serving platform that plays a crucial role in the adtech ecosystem. The company's core focus is to provide publishers and media owners with a powerful and flexible ad serving solution, enabling them to effectively monetize their digital content and inventory. SpringServe's ad server technology offers advanced features such as real-time bidding, dynamic ad insertion, and advanced reporting, allowing publishers to optimize their ad revenue and gain valuable insights into their audience and performance. In addition to its ad serving capabilities, SpringServe also provides a suite of complementary products and services, including ad management tools, demand optimization, and supply-side platform (SSP) integrations. This comprehensive offering allows publishers to streamline their ad operations, improve efficiency, and maximize the value of their digital assets. SpringServe's market significance is evident in its partnerships with numerous prominent publishers, its integration with leading demand-side platforms (DSPs), and its reputation for delivering reliable and innovative solutions that cater to the evolving needs of the digital advertising industry. As a respected player in the adtech ecosystem, SpringServe continues to drive innovation and empower publishers to navigate the complex landscape of digital advertising, ensuring they can effectively monetize their content and thrive in an increasingly competitive market.
Founded 2015~150 employeesTier S
Spotify Technology
Spotify Technology is a leading global audio streaming platform that has revolutionized the way people consume and engage with music and podcasts. As a significant player in the AdTech ecosystem, Spotify has leveraged its vast user base and data-driven insights to offer innovative advertising solutions to brands and marketers. Spotify's key products and services include its flagship music streaming service, which provides access to millions of songs and podcasts, as well as its Spotify Ad Studio, a self-serve advertising platform that enables businesses of all sizes to create and run targeted audio and video ads. Additionally, Spotify's Audience Network allows advertisers to reach Spotify's listeners across a variety of third-party audio publishers, further expanding the platform's advertising reach. With over 489 million monthly active users and a presence in more than 180 markets worldwide, Spotify has become a crucial component of the AdTech landscape. The company's deep understanding of user preferences, listening habits, and content consumption patterns allows advertisers to deliver highly personalized and engaging ads, ultimately driving increased brand awareness, engagement, and conversions for their clients.
Founded 2006Tier S
Spotify Ad Studio
Spotify Ad Studio is Spotify's self-service advertising platform that allows businesses to create and run audio and video ads on the Spotify platform.
Founded 2006$2.6B1,001-5,000 employeesTier Sproduct
Snap Inc.
Snap Inc., the parent company of the popular social media platform Snapchat, has emerged as a significant player in the AdTech ecosystem. Snapchat, with its innovative camera-first approach and engaging features like Stories and Lenses, has attracted a large and highly engaged user base, particularly among the younger demographic. This user base has made Snapchat an attractive platform for advertisers, who can leverage Snap's advanced targeting and measurement capabilities to reach their target audience effectively. Snap's core product offerings in the AdTech space include its Snap Ads, which allow brands to create immersive and interactive advertisements within the Snapchat experience. Additionally, Snap offers a range of advanced advertising solutions, such as Sponsored Lenses and Filters, which enable advertisers to create branded, augmented reality-powered experiences for users. These innovative ad formats have helped Snap to differentiate itself from traditional social media platforms and offer unique opportunities for brands to engage with their consumers. Snap's market significance in the AdTech ecosystem has been growing steadily, as the company continues to innovate and expand its advertising offerings. With a focus on mobile-first, visual-driven advertising, Snap has carved out a niche for itself, particularly among younger audiences and brands seeking to connect with this demographic. As the digital advertising landscape evolves, Snap's ability to adapt and offer innovative solutions will be crucial in maintaining its position as a key player in the AdTech ecosystem.
Tier S
SmartyAds
SmartyAds is a prominent player in the adtech ecosystem, providing a comprehensive suite of programmatic advertising solutions. As a leading demand-side platform (DSP), the company enables advertisers and agencies to efficiently purchase digital advertising inventory through its automated systems. SmartyAds' core offering includes a full-stack DSP platform that allows clients to manage their programmatic advertising campaigns across desktop, mobile web, and in-app channels. Beyond its DSP solutions, SmartyAds also offers white-label ad exchange capabilities, empowering businesses to create their own branded ad exchanges. This demonstrates the company's commitment to providing both direct advertising solutions and platform infrastructure services. With a global network of over 25,000 publishers and advertisers, SmartyAds has established itself as a significant player in the programmatic advertising landscape. Recent developments for SmartyAds include strategic partnerships and product innovations. The company has continued to expand its platform capabilities, introducing new features and integrations to enhance its clients' advertising performance and reach. SmartyAds' adaptability and responsiveness to the evolving adtech landscape have been key factors in its market position and growth.
Founded 2015150 employeesTier S
Smart AdServer
Smart AdServer is a leading global ad technology platform that provides advanced programmatic advertising solutions for publishers, agencies, and advertisers.
Founded 2001$N/A501-1000 employeesTier S
Samsung Ads
Samsung is a global technology company that produces a wide range of consumer electronics, including smartphones, televisions, home appliances, and more. They are known for their innovative products and cutting-edge technology.
Founded 1938$326.8B300,000-400,000 employeesTier S
RTB House
RTB House is a global company that specializes in providing advanced programmatic advertising solutions. As a leading player in the AdTech ecosystem, RTB House helps brands and advertisers efficiently reach and engage their target audiences through the use of cutting-edge technology and data-driven strategies. At the core of RTB House's offerings are its proprietary real-time bidding (RTB) algorithms, which enable the company to deliver personalized and highly targeted ads in real-time across various digital channels, including display, video, and mobile. Through its AI-powered solutions, RTB House empowers its clients to optimize their advertising campaigns, maximize their return on investment, and gain valuable insights into consumer behavior and preferences. With a presence in over 70 countries and a team of data scientists, engineers, and marketing experts, RTB House has established itself as a trusted partner for global brands and agencies seeking to capitalize on the growing opportunities in the programmatic advertising market. The company's innovative approach to ad technology, combined with its commitment to data privacy and transparency, has positioned RTB House as a significant player in the evolving AdTech landscape.
Founded 2012750+ employeesTier S