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Companies

3,792 companies in the AdTech ecosystem

Whole Foods Market

Whole Foods Market

Acquired

Grocery Retail

Whole Foods Market is Amazon's premium grocery subsidiary. Acquired August 28, 2017 for $13.7B. Material to Amazon Ads' offline retail-media data and Amazon's grocery delivery + Prime integration story.

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Whooshkaa

Merged

Podcast Technology & Audio Advertising

Australian podcast hosting platform acquired by Spotify 2021. Folded into Megaphone (Spotify's podcast platform) post-acquisition.

Audio AdvertisingProgrammatic PlatformSydney, New South Wales
Wibbitz

Wibbitz

Acquired

Video Technology / Content Automation

Wibbitz was an AI-powered video creation platform that enabled publishers and brands to automatically transform text content into short-form videos at scale.

Creative PlatformVideo Advertising PlatformNew York, New York
Wide Angle Analytics

Wide Angle Analytics

Defunct

Web Analytics

Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websites.

Data & AnalyticsMarketing Analytics
Widen

Widen

Acquired

Digital Asset Management / MarTech

Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribute their content at scale — now operating as part of Acquia.

Marketing TechnologyMadison, Wisconsin
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Widen Collective

Acquired

Digital Asset Management / MarTech

Widen Collective was a digital asset management (DAM) platform provider that served marketing and creative teams before being acquired by Acquia in 2021.

Marketing TechnologyMadison, Wisconsin
Wideo

Wideo

Video Editing Software

Wideo is a cloud-based video creation and editing platform that empowers businesses and individuals to create professional-quality videos without extensive video editing expertise.

Creative PlatformVideo TechnologyBuenos Aires
Wieden+Kennedy

Wieden+Kennedy

Creative Advertising Agency

Independent global creative advertising agency known for iconic campaigns for Nike, Coca-Cola, and other major brands.

Marketing AgencyPortland, Oregon
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Wikitude

Augmented Reality Technology / AR Development Tools

Wikitude is an augmented reality (AR) technology provider offering SDKs and tools for creating AR experiences in mobile applications and marketing campaigns.

Creative PlatformLocation-Based AdvertisingSalzburg
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Wildfire Systems

Loyalty & Rewards Technology / Affiliate Commerce

Wildfire Systems provides white-label shopping rewards and cashback technology that enables financial institutions and fintech companies to offer branded loyalty programs to their customers.

Social Media ManagementMarketing AnalyticsPasadena, California
Wincher

Wincher

SEO Software / Marketing Technology / SaaS

Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...

Data & AnalyticsMarketing Analytics
Windsor.ai

Windsor.ai

Marketing Technology (MarTech) - Marketing Attribution & Analytics

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Attribution & AnalyticsMarketing Analytics
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Wingman

Sales Enablement / Conversation Intelligence

Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.

AI-Powered PlatformMarketing TechnologySan Francisco, California
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Wirewax

Acquired

Interactive Video / Video Commerce

Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.

Creative PlatformVideo Advertising PlatformLondon
WireWheel

WireWheel

Acquired

Privacy Technology / Data Governance

WireWheel was a privacy management platform that helped enterprises operationalize data privacy compliance, acquired by TransUnion in 2022 to bolster its privacy and data governance capabilities.

Privacy & Consent ManagementPrivacy TechnologyArlington, Virginia
Wisemetrics

Wisemetrics

Merged

Social Media Analytics

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Attribution & AnalyticsMarketing AnalyticsParis, Île-de-France
Wishpond

Wishpond

Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.

E-commerce MarketingMarketing Platform
Wistia

Wistia

Video Marketing & Hosting

Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...

Video Advertising PlatformMarketing PlatformCambridge, Massachusetts
Wix

Wix

Website Builder & Digital Marketing Platform

Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.

Commerce TechnologyE-commerce MarketingTel Aviv, Tel Aviv District
Wiz

Wiz

Cloud Security / CNAPP

Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.

Wizaly

Wizaly

Marketing Attribution & Analytics

Wizaly is a marketing attribution and analytics platform that helps advertisers measure and optimize cross-channel campaign performance.

Data Management PlatformLocation-Based AdvertisingParis, Île-de-France
Wochit

Wochit

Video Technology/Content Creation

Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.

Creative PlatformVideo TechnologyNew York, New York
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Wolff Olins

Brand Strategy & Design Consultancy

Wolff Olins is a globally renowned brand strategy and design consultancy known for creating transformative brand identities for major corporations and institutions worldwide.

Creative PlatformMarketing AgencyNew York, New York
Wondery

Wondery

Acquired

Podcast Advertising & Audio Media

Wondery is a premium podcast network and studio acquired by Amazon, known for hit narrative shows like 'Dr. Death' and 'Business Wars' that blend storytelling with advertising and licensing opportunities.

Audio AdvertisingContent DiscoveryLos Angeles, California