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Companies

4,167 companies in the AdTech ecosystem

I

Idera

Developer Tools / Enterprise Software

Idera — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Houston, Texas
T

Time Inc.

Acquired

Digital Media & Publishing Advertising

Time Inc. was a major American media company and subsidiary of Time Warner, publishing iconic magazines including Time, People, Fortune, and Sports Illustrated before being acquired by Meredith Corporation in 2018.

Ad NetworkVideo Advertising PlatformNew York, New York
D

Diversified Agency Services (DAS)

Marketing Services / Specialty Agency Networks

Omnicom's division for specialist marketing disciplines (CEO Michael Larson): Omnicom Health, branding, and precision marketing.

Vertical Marketing PlatformMarketing AgencyNew York, New York
O

One Identity

Identity & Access Management / AdTech Identity

One Identity — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Identity ResolutionAliso Viejo, California
S

Shopify

Commerce Platform / Retail Media / Marketing Technology

Shopify — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Customer Data PlatformMarketing CloudOttawa, Ontario
S

Skydance TV

Broadcast & Cable Television

Skydance TV is Skydance's television division — the CBS Television Network and stations, the company's cable networks (including TNT, TBS and Discovery), its TV studios and its sports group (CBS Sports, TNT Sports) — led by co-chairs George Cheeks and JB Perrette from October 2026.

Connected TV PlatformNew York, New York
Turbonomic

Turbonomic

Acquired

AIOps / Application Performance Management

Turbonomic provides AI-powered application resource management (ARM) and full-stack observability for hybrid cloud environments. Acquired by IBM June 17, 2021. Now the foundation of IBM's AIOps offerings, integrated with Instana observability.

AMC Networks

AMC Networks

Rebranded

Cable Television & Streaming Media

Entertainment company operating ad-supported cable networks and streaming services.

Connected TV PlatformVideo Advertising PlatformNew York, New York
Apigee

Apigee

Acquired

API Management

API management platform that enables organizations to design, secure, deploy, monitor, and scale APIs, now part of Google Cloud.

Marketing TechnologySan Jose, California
CBS

CBS

Broadcast Television / Linear TV Advertising

American broadcast television network, owned by Skydance (formerly Paramount Skydance) since Skydance Media’s merger with Paramount Global was completed on August 7, 2025.

New York, New York
S

Salesforce Social Studio

Defunct

Social Media Management & Marketing Technology

Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabilities into its broader Marketing Cloud.

Social Media ManagementMarketing PlatformSan Francisco, California
V

Vergence Labs

Merged

Wearable Technology / Consumer Hardware

Smart-glasses startup acquired by Snap March 2014 for $15M. Tech became foundation of Spectacles (first gen 2016).

Los Angeles, California
A

Anaplan

Enterprise Planning & Analytics

Anaplan — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Marketing AnalyticsMarketing PlatformSan Francisco, California
A

ArtStation

Acquired

Creative Technology / Digital Media Platform

ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serving the entertainment and gaming industries.

Marketplace TechnologyContent DiscoveryToronto, Ontario
dbt Labs

dbt Labs

Data Infrastructure / Analytics Engineering

dbt Labs, formerly Fishtown Analytics, is the company behind dbt (data build tool), an open-source framework that enables data analysts and engineers to transform data in their warehouses using SQL. It provides a robust methodology for building, testing, and documenting data pipelines, fostering a more collaborative and efficient data workflow.

Data & AnalyticsPhiladelphia, Pennsylvania
Facebook

Facebook

Social Media Advertising

Facebook is Meta’s flagship social networking app — the consumer product, distinct from the company (Facebook, Inc., renamed to Meta Platforms in 2021).

Mobile Ad PlatformVideo Advertising PlatformMenlo Park, California
Filestack

Filestack

Acquired

Developer Tools / Media & File Management APIs

Filestack is a powerful file uploading and transformation API platform that enables developers to integrate seamless file handling, storage, and delivery into their applications.

Creative Management PlatformSan Antonio, Texas
IAB Europe

IAB Europe

Digital Advertising Standards & Policy

European federation of the Interactive Advertising Bureau and the owner of the Transparency & Consent Framework (TCF).

Privacy & Consent ManagementBrussels, Brussels
I

Infinite Reality

Immersive Media / Spatial Commerce / Metaverse AdTech

Immersive technology / metaverse company (acquired LandVault $450M, July 2024).

Commerce TechnologyAI-Powered PlatformCalabasas, California
Penske Media Corporation

Penske Media Corporation

Digital Media & Publisher AdTech

American digital media, publishing, and information-services holding company — owner of Variety, Rolling Stone, Billboard, The Hollywood Reporter and WWD, and (via its 2026 PMX division) the acquired Vox Media brands.

Content DiscoveryLos Angeles, California
People Inc.

People Inc.

Digital Publishing & Media

The largest US print and digital publisher (People, Better Homes & Gardens, Investopedia), an ad-supported business formerly called Dotdash Meredith. Its parent IAC renamed itself People Incorporated on June 4, 2026 (Nasdaq: PPLI).

Contextual AdvertisingNative AdvertisingNew York, New York
Red Hat

Red Hat

Enterprise Infrastructure / Cloud Platform

Red Hat is the leading enterprise open-source software company, providing Red Hat Enterprise Linux (RHEL), OpenShift (Kubernetes platform), Ansible (automation), and a portfolio of cloud-native software. Acquired by IBM July 9, 2019 for $34 billion — IBM's largest acquisition ever. Operates as an independently managed IBM subsidiary preserving its open-source culture and brand.

Raleigh, North Carolina
Syndigo

Syndigo

Product Content Management & Syndication

Syndigo is a leading content experience platform that helps brands, retailers, and distributors manage, syndicate, and optimize product content across the commerce ecosystem.

Data & AnalyticsCommerce TechnologyChicago, Illinois
T

The Yes

Acquired

Commerce Media / Retail Technology

AI-powered fashion shopping app acquired by Pinterest May 2022 for $300M. Tech integrated into Pinterest shopping recommendations. Standalone app shut down post-acquisition.

Retail Media PlatformE-commerce MarketingSan Francisco, California