Companies
4,167 companies in the AdTech ecosystem
Idera
Developer Tools / Enterprise Software
Idera — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Time Inc.
AcquiredDigital Media & Publishing Advertising
Time Inc. was a major American media company and subsidiary of Time Warner, publishing iconic magazines including Time, People, Fortune, and Sports Illustrated before being acquired by Meredith Corporation in 2018.
Diversified Agency Services (DAS)
Marketing Services / Specialty Agency Networks
Omnicom's division for specialist marketing disciplines (CEO Michael Larson): Omnicom Health, branding, and precision marketing.
One Identity
Identity & Access Management / AdTech Identity
One Identity — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Shopify
Commerce Platform / Retail Media / Marketing Technology
Shopify — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Skydance TV
Broadcast & Cable Television
Skydance TV is Skydance's television division — the CBS Television Network and stations, the company's cable networks (including TNT, TBS and Discovery), its TV studios and its sports group (CBS Sports, TNT Sports) — led by co-chairs George Cheeks and JB Perrette from October 2026.
Turbonomic
AcquiredAIOps / Application Performance Management
Turbonomic provides AI-powered application resource management (ARM) and full-stack observability for hybrid cloud environments. Acquired by IBM June 17, 2021. Now the foundation of IBM's AIOps offerings, integrated with Instana observability.
AMC Networks
RebrandedCable Television & Streaming Media
Entertainment company operating ad-supported cable networks and streaming services.
Apigee
AcquiredAPI Management
API management platform that enables organizations to design, secure, deploy, monitor, and scale APIs, now part of Google Cloud.
CBS
Broadcast Television / Linear TV Advertising
American broadcast television network, owned by Skydance (formerly Paramount Skydance) since Skydance Media’s merger with Paramount Global was completed on August 7, 2025.
Salesforce Social Studio
DefunctSocial Media Management & Marketing Technology
Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabilities into its broader Marketing Cloud.
Vergence Labs
MergedWearable Technology / Consumer Hardware
Smart-glasses startup acquired by Snap March 2014 for $15M. Tech became foundation of Spectacles (first gen 2016).
Anaplan
Enterprise Planning & Analytics
Anaplan — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
ArtStation
AcquiredCreative Technology / Digital Media Platform
ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serving the entertainment and gaming industries.
dbt Labs
Data Infrastructure / Analytics Engineering
dbt Labs, formerly Fishtown Analytics, is the company behind dbt (data build tool), an open-source framework that enables data analysts and engineers to transform data in their warehouses using SQL. It provides a robust methodology for building, testing, and documenting data pipelines, fostering a more collaborative and efficient data workflow.
Social Media Advertising
Facebook is Meta’s flagship social networking app — the consumer product, distinct from the company (Facebook, Inc., renamed to Meta Platforms in 2021).
Filestack
AcquiredDeveloper Tools / Media & File Management APIs
Filestack is a powerful file uploading and transformation API platform that enables developers to integrate seamless file handling, storage, and delivery into their applications.
IAB Europe
Digital Advertising Standards & Policy
European federation of the Interactive Advertising Bureau and the owner of the Transparency & Consent Framework (TCF).
Infinite Reality
Immersive Media / Spatial Commerce / Metaverse AdTech
Immersive technology / metaverse company (acquired LandVault $450M, July 2024).
Penske Media Corporation
Digital Media & Publisher AdTech
American digital media, publishing, and information-services holding company — owner of Variety, Rolling Stone, Billboard, The Hollywood Reporter and WWD, and (via its 2026 PMX division) the acquired Vox Media brands.
People Inc.
Digital Publishing & Media
The largest US print and digital publisher (People, Better Homes & Gardens, Investopedia), an ad-supported business formerly called Dotdash Meredith. Its parent IAC renamed itself People Incorporated on June 4, 2026 (Nasdaq: PPLI).
Red Hat
Enterprise Infrastructure / Cloud Platform
Red Hat is the leading enterprise open-source software company, providing Red Hat Enterprise Linux (RHEL), OpenShift (Kubernetes platform), Ansible (automation), and a portfolio of cloud-native software. Acquired by IBM July 9, 2019 for $34 billion — IBM's largest acquisition ever. Operates as an independently managed IBM subsidiary preserving its open-source culture and brand.
Syndigo
Product Content Management & Syndication
Syndigo is a leading content experience platform that helps brands, retailers, and distributors manage, syndicate, and optimize product content across the commerce ecosystem.
The Yes
AcquiredCommerce Media / Retail Technology
AI-powered fashion shopping app acquired by Pinterest May 2022 for $300M. Tech integrated into Pinterest shopping recommendations. Standalone app shut down post-acquisition.