Companies

NBC News is the news division of Comcast's NBCUniversal; its outlets include the NBC News NOW streaming channel.

New York-based B2B media company for advertising and ad tech: podcasts, newsletters, communities and events, including Marketecture, AdTechGod and AdLand.

Atlassian — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Microsoft Azure is Microsoft's comprehensive cloud computing platform, offering infrastructure, platform, and software services that underpin modern marketing technology stacks, data-driven advertising operations, and enterprise media workflows worldwide.

Infor — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Cisco — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Online grocery platform (Maplebear Inc.) with a major retail media business, Instacart Ads.

Mandiant is a leading cybersecurity firm specializing in threat intelligence, incident response, and ad-fraud detection. The company was the original parent of FireEye until October 2021, when it sold the FireEye Products business to Symphony Technology Group for $1.2B and rebranded its remaining services-and-intelligence business to Mandiant. Google acquired Mandiant in March 2022 for $5.4B; Mandiant now operates within Google Cloud Security.

SiriusXM is a North American audio entertainment company that runs the SiriusXM satellite and streaming service and Pandora, and sells audio and podcast advertising through its SiriusXM Media unit and AdsWizz ad tech.

WPP Creative is one of WPP's four operating units (with WPP Media, WPP Production and WPP Enterprise Solutions), formed in WPP's February 2026 reorganization. It houses WPP's creative, brand and communications networks, including Ogilvy, VML, AKQA, Landor, Burson and Design Bridge and Partners.

Rogue Wave Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Boomi — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Publicis Worldwide was Publicis Groupe's global creative agency network. Publicis merged it with Leo Burnett in January 2025 to form the network Leo; the Publicis Worldwide name survives only in a few markets.

RTL Group is Europe's leading entertainment network and a major force in broadcast advertising, operating TV channels, streaming platforms, and digital video across multiple countries.

Hitachi Vantara — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

IPG Health is the world's largest healthcare marketing network, combining data-driven creativity with deep medical expertise to serve pharmaceutical, biotech, and health brands globally.

Microsoft's comprehensive platform for building, deploying, and managing intelligent conversational AI bots across multiple channels.

Acquired by The New York Times in 2022, The Athletic is a subscription-based sports news platform delivering in-depth, ad-free journalism covering professional and collegiate sports across the globe.

The Martin Agency is a renowned full-service creative advertising agency known for iconic campaigns and culturally resonant brand storytelling, operating as a subsidiary of IPG.

Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...

A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and social media.

Envato is a global online marketplace for creative assets and digital products, empowering millions of creatives worldwide. It offers a vast library of items including website templates, graphics, photos, videos, and audio through platforms like Envato Market and Envato Elements.

Gannett — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

GitHub is the world's leading software development platform providing Git-based version control, code collaboration, and DevOps tools for developers and enterprises.