Companies

Akana was an API management and security platform provider that helped enterprises manage, secure, and govern their APIs and digital services.

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Edgecast was a leading CDN and edge cloud platform provider that delivered content delivery, security, and streaming solutions before being acquired and eventually rebranded as part of Limelight Networks' transformation into Edgio.

Edgio is a global edge-enabled software platform spanning content delivery, web applications, and edge video. The company was formed in June 2022 when Limelight Networks completed its acquisition of Yahoo's Edgecast (valued at $300M) and rebranded the combined entity. Edgio operates a global CDN footprint and serves AdTech publishers requiring low-latency video delivery and edge security.

Business media company publishing Forbes magazine and forbes.com; majority-owned since 2014 by Hong Kong-based Integrated Whale Media Investments, with Steve Forbes as chairman and editor-in-chief.

Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data across channels — acquired by Salesforce in 2016.

Kustomer is an AI-powered customer service CRM platform that unifies customer conversations, data, and workflows across channels to deliver faster, more personalized support experiences.

Meta’s AI organization formed in 2025 to pursue advanced AI, led by Chief AI Officer Alexandr Wang.

Omnicom Health is Omnicom's healthcare marketing network within Diversified Agency Services. It absorbed IPG Health after Omnicom completed its acquisition of IPG on November 26, 2025.

IAB Tech Lab SDK that gives third-party viewability and verification providers a standard way to measure ads in apps.

Publicis Communications is Publicis Groupe's creative hub, one of its four solutions hubs beside Publicis Media, Publicis Sapient and Publicis Health. It houses the creative and PR networks, including Leo, Saatchi & Saatchi, BBH, MSL, LePub and Marcel.

Recruit Holdings — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

ServiceNow is an enterprise cloud computing platform that delivers digital workflows for enterprise operations.

Snap subsidiary spun out Jan 2026 to develop next-generation AR glasses (consumer Spectacles Gen 6 target). Independent operation under Snap.

Voice-AI startup acquired by Snap May 2020 for $70M. Integrated into Snapchat voice features. Brand retired.

Whole Foods Market is Amazon's premium grocery subsidiary. Acquired August 28, 2017 for $13.7B. Material to Amazon Ads' offline retail-media data and Amazon's grocery delivery + Prime integration story.

Amazon Publisher Services' Transparent Ad Marketplace (TAM) is a cloud-based, server-to-server header-bidding solution that runs one auction across Amazon demand and third-party SSPs through a single integration.

The mobile and CTV app version of ads.txt, listing sellers authorized to sell an app’s inventory.

DeviantArt is a large online community and social network for artists and art enthusiasts, featuring user-generated content, digital art marketplace, and advertising opportunities.

Entrust — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Keywords Studios — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Lightspeed Commerce Inc. is a leading Canadian technology company providing cloud-based point-of-sale and e-commerce software solutions. It empowers retailers, restaurants, and other businesses globally to manage sales, inventory, customer relationships, and online operations from a unified platform.

MaxCDN was a leading content delivery network (CDN) provider known for its speed, simplicity, and developer-friendly approach, later acquired by StackPath in 2016.

Merative provides healthcare data, analytics, and software solutions including Truven Health Analytics, Phytel, Explorys, and Merge Healthcare. Formed when Francisco Partners acquired IBM's Watson Health business unit in June 2022 and rebranded the standalone company as Merative.