Companies

Full-service digital marketing agency specializing in SEO, PPC, social media marketing, and web design for businesses of all sizes.

Throtle is an enterprise-grade identity resolution and data onboarding platform that serves as critical infrastructure for modern data-driven marketing operations. The company specializes in unifying fragmented customer data across online and offline touchpoints through advanced matching algorithms and an extensive identity graph that processes billions of data points. By offering both deterministic and probabilistic identity matching capabilities, Throtle enables brands, agencies, and data-d...

Thumbtack's advertising platform that enables local service professionals to connect with customers through a pay-per-lead marketplace model.

Thunder is a pioneering cloud-based revenue operations platform that empowers businesses to streamline their sales, marketing, and customer success processes.

Thunder Experience Cloud is a creative personalization platform that bridges the gap between content production and data-driven customer experiences. The platform enables businesses to deliver dynamic, personalized digital interactions across multiple touchpoints by leveraging advanced machine learning algorithms and real-time data processing. Organizations can create, manage, and optimize tailored content at scale while maintaining brand consistency and creative excellence, addressing the gr...

TIBCO Spotfire is an advanced analytics and business intelligence platform that enables interactive data visualization, predictive analytics, and AI-driven insights for enterprise decision-making.

Leading short-form video platform offering social media advertising solutions with advanced targeting and creative tools for brands and marketers.

TikTok's self-serve advertising platform enabling businesses to create, manage, and optimize ad campaigns on the TikTok social media platform.

AR ad format launched March 2023, built on Effect House platform. Custom AR experiences for brands (virtual try-on, face/hand tracking, gesture interactions). 35% engagement lift vs traditional video.

Crowdsourced creator-content ad solution launched May 2022. Brand sets requirements, creators submit videos, top performers get boosted as In-Feed ads with creator cash payment.

Creator-brand matchmaking platform. Sunset April 2025, replaced by TikTok One. Operations now under tiktok-one.

TikTok's AR development platform for creators. Closed beta fall 2021, public April 2022. Underlies Branded Effects. Direct Snap/Meta-Spark competitor.

Server-side conversion API connecting advertiser web/app/offline data to TikTok ads platform. Recommended in tandem with Pixel for max performance. Equivalent to Meta CAPI / Google Enhanced Conversions.

TikTok's dedicated advertising platform, giving brands and marketers access to over 1 billion monthly active users through immersive short-form video ad formats and advanced targeting tools.

AI-powered automated campaign type for TikTok Shop. Launched UK early 2024, US October 2024. Mandatory for all TikTok Shop ads as of Sept 2025. Combines organic, paid, and affiliate creatives in single optimized campaign. 30% GMV lift in initial tests.

Music streaming service launched July 2023 (Indonesia, Brazil, Australia, Singapore, Mexico). Shut down November 28, 2024. Replaced Resso in Brazil/Indonesia. ByteDance pivoted to "Add to Music App" partnerships.

TikTok Now was ByteDance's short-lived BeReal clone that prompted users to share simultaneous front-and-back camera snapshots daily, discontinued in June 2023 after less than a year of operation.

Unified creator-marketing platform launched May 2024 at TikTok World. Replaces TikTok Creator Marketplace (sunset April 2025) and TikTok Creative Challenge. Combines creator partnerships, Symphony AI tools, creative library, and campaign management.

Web-attribution and conversion-tracking tag. Standard events + parameters. Foundational ad-tech infrastructure for TikTok advertisers.

TikTok's premium contextual ad placement suite, launched June 2022. Places ads adjacent to top 4% of trending TikTok content. Three sub-products: Pulse (original), Pulse Premiere (premium publishers), Pulse Core (UGC top-tier content). Brand-safety verified by IAS, DoubleVerify, and Zefr at 99.9%.

Premium publisher ad slot placing brand ads adjacent to vetted media-publisher TikTok content. Launched at NewFronts May 2023. 50/50 revenue share with publishers. Partners include BuzzFeed, Condé Nast, NBCUniversal, Disney, NFL, Paramount, Warner Bros. Discovery.

Keyword-bid search-ads format launched September 24, 2024 (US). Direct competition to Google Search/Shopping. 20% lift on conversions when run alongside In-Feed.

TikTok's e-commerce platform launched in US September 2023. ~$100B US GMV (2024 estimates). Includes Shop Tab in TikTok app + creator-driven shopping experiences. Major retail-media + commerce-media surface alongside Amazon Sponsored Products and Walmart Connect.