Companies
4,166 companies in the AdTech ecosystem
Weebly
AcquiredWebsite Builder / eCommerce Platform
Weebly is a user-friendly website builder and eCommerce platform, now operating as part of Square (Block, Inc.), enabling small businesses and individuals to create professional websites and online stores.
Zoox
AcquiredAutonomous Vehicles / Robotaxi
Zoox is Amazon's autonomous vehicle subsidiary. Acquired by Amazon June 2020 (~$1.2B). Robotaxi service launched in Las Vegas September 2025, paid rides early 2026. Distinct purpose-built vehicle (no steering wheel/pedals) — competitor to Waymo.
1WorldSync
AcquiredProduct Content Syndication / Supply Chain Data Management
1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information across the supply chain.
20th Century Studios
Film Production
Film studio acquired by Disney via 21st Century Fox deal March 2019 ($71.3B). Renamed from "20th Century Fox" to "20th Century Studios" January 2020 to remove Fox association.
4A's (American Association of Advertising Agencies)
Advertising Industry Trade Association
US trade association representing advertising agencies.
Alimama
Digital Advertising / E-Commerce Marketing
Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.
BBC Studios
Broadcast Media & Content Distribution
BBC Studios is the commercial arm of the BBC, licensing and distributing world-class content globally while offering premium advertising solutions across its international digital and broadcast properties.
Bill.com
Financial Technology / Business Payments
Bill.com — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Condé Nast
Premium Publisher / Media & Advertising
Global media company behind Vogue, The New Yorker, GQ and Wired, led by CEO Roger Lynch.
CyberAgent
Digital Advertising & AdTech
Japanese internet conglomerate and major AdTech player operating AI-powered ad platforms, a DSP, and one of Japan's largest digital advertising ecosystems.
data.ai
AcquiredMobile Analytics & Market Intelligence
data.ai (formerly App Annie) is the world's leading mobile data and analytics platform, providing app market intelligence, performance benchmarks, and consumer insights to help businesses compete in the mobile economy.
Digiday
Trade Media & Publishing
Trade publication covering media and marketing, founded in 2008 by CEO Nick Friese; its parent, Digiday Media, also publishes Modern Retail and Glossy.
Gigya
AcquiredCustomer Identity and Access Management (CIAM)
Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent — acquired by SAP in 2017.
Helpshift
AcquiredCustomer Support Technology
Helpshift is an AI-powered customer service platform specializing in in-app and digital support, acquired by Keywords Studios in 2023 to serve mobile gaming and consumer app companies.
IBM Watson Assistant
RebrandedConversational AI / AI Agent Platforms
IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots across multiple channels.
Instana
AcquiredAPM / Observability
Instana provides automatic application performance monitoring (APM) and observability for cloud-native applications, microservices, and container environments. Acquired by IBM 2020 (closed January 2021). Now part of IBM's AIOps + observability portfolio alongside Turbonomic.
Koch Industries
Diversified Conglomerate / Enterprise Technology
Privately held diversified conglomerate; acquired Infor (~$13B, 2020) via Koch Equity Development.
Leo
Creative Advertising Agency
Publicis Groupe's largest creative network, formed Jan 2025 by merging Leo Burnett and Publicis Worldwide (~130 agencies, 15,000 staff across 90 countries).
Marketecture
AdTech Media & Education
Marketecture Media's flagship show and newsletter: weekly interviews and analysis on advertising and ad tech ("Get Smart. Fast."), hosted by Ari Paparo and Eric Franchi.
Matillion
Data Integration & Transformation
Matillion is a leading data productivity company that provides powerful, purpose-built data integration and transformation solutions for cloud data warehouses. Its platform helps organizations extract, load, and transform data at scale, enabling data teams to accelerate the delivery of actionable insights and drive business value.
MSNBC
RebrandedCable News / Broadcast Media
MSNBC was an American cable news network, launched in 1996 as a Microsoft–NBC joint venture and later owned by NBCUniversal. It was renamed MS NOW on November 15, 2025, and has been part of Versant Media Group since January 2, 2026.
NextMind
MergedNeurotechnology / Human-Computer Interaction
Brain-computer interface startup acquired by Snap March 2022. Joined SnapLab for AR research.
OfferUp
Marketplace Advertising / Local Commerce
OfferUp is a mobile-first local marketplace platform connecting buyers and sellers for secondhand goods and services in their communities.
Onfido
AcquiredIdentity Verification & Fraud Prevention
Onfido is an AI-powered identity verification and authentication platform that helps businesses verify real user identities using document checks and biometric analysis — now part of Entrust following a 2024 acquisition.