Companies

Microsoft's business intelligence platform that enables users to visualize data, create interactive reports, and share insights across organizations.

Redfin — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Specialty film studio acquired by Disney via 21st Century Fox deal March 2019. Renamed from "Fox Searchlight Pictures" to "Searchlight Pictures" January 2020.

Stemma was a data discovery and catalog platform that helped organizations understand and manage their data assets through automated metadata management and lineage tracking.

Syndigo is a leading content experience platform that helps brands, retailers, and distributors manage, syndicate, and optimize product content across the commerce ecosystem.

The Weather Company operates Weather.com, The Weather Channel apps, and digital weather/climate data services. Acquired from IBM by Francisco Partners February 2024 (terms undisclosed; reportedly ~$1B). Pre-IBM ownership: acquired by IBM January 2016 ($2B+ deal that included weather.com but excluded the cable TV channel).

Cable TV network under Warner Bros. Discovery, now part of Skydance. Mix of original drama, sports (NBA on TNT through 2024-25), and movies. Now branded as "TNT Sports" for sports content.

Global trade body representing brand marketers and national advertiser associations.

adam&eve\TBWA (formerly adam&eveDDB) is a leading UK-based creative advertising agency known for iconic campaigns, including the John Lewis Christmas ads, now operating within Omnicom's TBWA Worldwide network.

Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.

AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.

Apple's premium ad-free streaming service launched November 2019. ~45M subscribers (2025). Original-content focus (Ted Lasso, Severance, The Morning Show). Loses ~$1B/year per Variety reports. Distinct from Apple TV the hardware/app aggregator.

Auth0 is a leading identity-as-a-service (IDaaS) platform that provides authentication and authorization solutions for developers and enterprises, now operating as a subsidiary of Okta.

Cloud-based integration platform that connects business applications and automates workflows without coding, enabling data synchronization across marketing, sales, and productivity tools.

Beats Electronics is Apple's audio products subsidiary — headphones, earbuds, speakers. Acquired by Apple May 28, 2014 for $3 billion (Apple's largest acquisition until Beats was eclipsed by Beats x ad-buy partnerships and the Vision Pro era). Continues as branded product line under Apple alongside AirPods.

BritBox is a subscription video-on-demand (SVOD) streaming service offering the largest collection of British TV content, jointly owned by BBC Studios and ITV.

Chorus.ai is a leading conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales calls and meetings to help revenue teams improve performance.

Fishtown Analytics, now rebranded as dbt Labs, pioneered the dbt (data build tool) framework that transformed how data analysts and engineers write, test, and document SQL-based data transformations.

FreeWheel Buyer Cloud is Comcast-owned FreeWheel's programmatic buying platform for advertisers purchasing premium connected-TV inventory; it was formerly known as Beeswax.

Google's machine learning-powered image analysis API that detects objects, faces, text, and content within images for developers and enterprises.

Google's free, cloud-based data visualization and business intelligence tool that transforms raw data into interactive, shareable dashboards and reports.

Imperva — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Safari’s feature that limits cross-site tracking, including third-party cookies.

Knower Tech — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).