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Companies

4,158 companies in the AdTech ecosystem

K

Kohl's

Retail Media / Department Store Retail

Kohl's is a leading U.S. department store chain operating nearly 1,100 stores nationwide, known for value-oriented apparel, home goods, and its loyalty-driven retail media network.

Customer Data PlatformRetail Media PlatformMenomonee Falls, Wisconsin
Lucasfilm

Lucasfilm

Film/TV Production

Film and TV production company acquired by Disney October 2012 for $4.05B. Star Wars and Indiana Jones IP. Includes Industrial Light & Magic (ILM) and Skywalker Sound.

M

Magic Tavern

Acquired

Mobile Gaming

Mobile gaming studio. AppLovin investments 2018-2020. Divested to Tripledot June 30 2025.

Mobile Ad PlatformIn-Game AdvertisingChicago, Illinois
Marvel Studios

Marvel Studios

Film/TV Production / IP

Film and TV studio division of Marvel Entertainment, which Disney acquired August 2009 for $4B. Marvel Cinematic Universe (MCU) — most successful film franchise of all time.

Microsoft 365 Copilot

Microsoft 365 Copilot

Productivity AI / Enterprise SaaS

AI assistant integrated into Microsoft 365 apps (Word, Excel, PowerPoint, Outlook, Teams, Loop). Subscription-based ($30/user/month enterprise). Includes specialized variants: Copilot for Sales, Copilot for Service, Copilot for Finance. Launched Nov 2023 GA, broadened through 2024-2026.

Notion

Notion

Productivity & Collaboration Software

Notion is an all-in-one workspace software that combines notes, databases, kanban boards, wikis, calendars, and reminders into a single platform. It empowers individuals and teams to manage projects, organize knowledge, and collaborate efficiently.

Marketing TechnologySan Francisco, California
N

NTVB Media

Media Publishing and AdTech

NTVB Media is a U.S.-based media company specializing in TV listings, entertainment content, and digital advertising solutions for broadcasters and publishers.

Local AdvertisingMarketing TechnologyTroy, Michigan
OneLogin

OneLogin

Acquired

Identity and Access Management (IAM)

OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user provisioning for enterprises.

Identity ResolutionPrivacy TechnologySan Francisco, California
P

PeopleFun

Acquired

Mobile Gaming / In-App Advertising

PeopleFun was a Dallas-based mobile game studio known for casual word games, most notably Wordscapes, before being acquired by AppLovin in 2018.

In-Game AdvertisingDallas, Texas
Pixar Animation Studios

Pixar Animation Studios

Film Production / Animation

Computer animation studio acquired by Disney January 2006 for $7.4B (Disney's transformative acquisition that brought back Steve Jobs as Disney's largest individual shareholder + board member). Toy Story, Finding Nemo, Inside Out, etc.

Poshmark

Poshmark

Acquired

Social Commerce / Retail Media

Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acquired by Naver Corporation in 2023.

Commerce TechnologyMarketplace TechnologyRedwood City, California
P

Practia

Acquired

Digital Engineering & Technology Consulting

Latin American digital-engineering firm acquired by Publicis Sapient March 2023. Expands Publicis Sapient nearshore capabilities.

Buenos Aires, Buenos Aires
Refinitiv

Refinitiv

Acquired

Financial Data & Analytics

A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.

Data & AnalyticsLondon, England
S

ScribbleLive

Acquired

Content Marketing Technology

ScribbleLive — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Social Media ManagementMarketing PlatformToronto, Ontario
s

sellers.json

Ad Fraud & Brand Safety / Supply Chain Transparency

IAB Tech Lab standard in which ad systems publish the sellers they represent, pairing with ads.txt and the SupplyChain object.

Ad Fraud PreventionNew York, New York
S

Skydance Motion Picture Group

Film & Entertainment

Skydance Motion Picture Group is Skydance's film division, covering Paramount Pictures and Warner Bros. Pictures, led by co-chairs Dana Goldberg and Josh Greenstein from October 2026.

Los Angeles, California
Spectacles

Spectacles

Augmented Reality / Wearable Technology

Snap's AR/camera glasses, released in five generations through 2024. 5th gen (Sep 2024) is dev-focused with see-through AR display + Snap OS.

Creative PlatformIn-Game AdvertisingSanta Monica, California
Symphony Health

Symphony Health

Acquired

Healthcare Data & Analytics

Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical and life sciences companies.

Data & AnalyticsAttribution & AnalyticsHorsham, Pennsylvania
Transform

Transform

Acquired

Data Analytics / Business Intelligence

Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organization.

Data & AnalyticsMarketing TechnologySan Francisco, California
T

TravelClick

Acquired

Hospitality Technology / AdTech

A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketing services.

Data & AnalyticsMarketing PlatformAtlanta, Georgia
Wiz

Wiz

Cloud Security / CNAPP

Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.

X

XX Artists

Rebranded

Influencer Marketing

XX Artists was a creator-focused talent management and brand partnership platform that has since rebranded, connecting social media influencers with advertisers for sponsored content campaigns.

Influencer MarketingContent DiscoveryLos Angeles, California
2Checkout

2Checkout

Acquired

Payment Processing & Digital Commerce

Global payment processing and monetization platform that helps businesses sell digital goods and services worldwide with integrated billing, tax compliance, and fraud prevention.

Commerce TechnologyColumbus, Ohio
3scale

3scale

Acquired

API Management / Developer Infrastructure

3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and integrated into its middleware portfolio.

Marketing TechnologyBarcelona, Catalonia