Companies
4,158 companies in the AdTech ecosystem
Kohl's
Retail Media / Department Store Retail
Kohl's is a leading U.S. department store chain operating nearly 1,100 stores nationwide, known for value-oriented apparel, home goods, and its loyalty-driven retail media network.
Lucasfilm
Film/TV Production
Film and TV production company acquired by Disney October 2012 for $4.05B. Star Wars and Indiana Jones IP. Includes Industrial Light & Magic (ILM) and Skywalker Sound.
Magic Tavern
AcquiredMobile Gaming
Mobile gaming studio. AppLovin investments 2018-2020. Divested to Tripledot June 30 2025.
Marvel Studios
Film/TV Production / IP
Film and TV studio division of Marvel Entertainment, which Disney acquired August 2009 for $4B. Marvel Cinematic Universe (MCU) — most successful film franchise of all time.
Microsoft 365 Copilot
Productivity AI / Enterprise SaaS
AI assistant integrated into Microsoft 365 apps (Word, Excel, PowerPoint, Outlook, Teams, Loop). Subscription-based ($30/user/month enterprise). Includes specialized variants: Copilot for Sales, Copilot for Service, Copilot for Finance. Launched Nov 2023 GA, broadened through 2024-2026.
Notion
Productivity & Collaboration Software
Notion is an all-in-one workspace software that combines notes, databases, kanban boards, wikis, calendars, and reminders into a single platform. It empowers individuals and teams to manage projects, organize knowledge, and collaborate efficiently.
NTVB Media
Media Publishing and AdTech
NTVB Media is a U.S.-based media company specializing in TV listings, entertainment content, and digital advertising solutions for broadcasters and publishers.
OneLogin
AcquiredIdentity and Access Management (IAM)
OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user provisioning for enterprises.
PeopleFun
AcquiredMobile Gaming / In-App Advertising
PeopleFun was a Dallas-based mobile game studio known for casual word games, most notably Wordscapes, before being acquired by AppLovin in 2018.
Pixar Animation Studios
Film Production / Animation
Computer animation studio acquired by Disney January 2006 for $7.4B (Disney's transformative acquisition that brought back Steve Jobs as Disney's largest individual shareholder + board member). Toy Story, Finding Nemo, Inside Out, etc.
Poshmark
AcquiredSocial Commerce / Retail Media
Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acquired by Naver Corporation in 2023.
Practia
AcquiredDigital Engineering & Technology Consulting
Latin American digital-engineering firm acquired by Publicis Sapient March 2023. Expands Publicis Sapient nearshore capabilities.
Refinitiv
AcquiredFinancial Data & Analytics
A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.
ScribbleLive
AcquiredContent Marketing Technology
ScribbleLive — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
sellers.json
Ad Fraud & Brand Safety / Supply Chain Transparency
IAB Tech Lab standard in which ad systems publish the sellers they represent, pairing with ads.txt and the SupplyChain object.
Skydance Motion Picture Group
Film & Entertainment
Skydance Motion Picture Group is Skydance's film division, covering Paramount Pictures and Warner Bros. Pictures, led by co-chairs Dana Goldberg and Josh Greenstein from October 2026.
Spectacles
Augmented Reality / Wearable Technology
Snap's AR/camera glasses, released in five generations through 2024. 5th gen (Sep 2024) is dev-focused with see-through AR display + Snap OS.
Symphony Health
AcquiredHealthcare Data & Analytics
Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical and life sciences companies.
Transform
AcquiredData Analytics / Business Intelligence
Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organization.
TravelClick
AcquiredHospitality Technology / AdTech
A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketing services.
Wiz
Cloud Security / CNAPP
Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.
XX Artists
RebrandedInfluencer Marketing
XX Artists was a creator-focused talent management and brand partnership platform that has since rebranded, connecting social media influencers with advertisers for sponsored content campaigns.
2Checkout
AcquiredPayment Processing & Digital Commerce
Global payment processing and monetization platform that helps businesses sell digital goods and services worldwide with integrated billing, tax compliance, and fraud prevention.
3scale
AcquiredAPI Management / Developer Infrastructure
3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and integrated into its middleware portfolio.