Companies

Adyen is a leading global payments platform that enables businesses to accept e-commerce, mobile, and point-of-sale payments. They provide a single solution for online, mobile, and in-store payments.

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, helping job seekers make informed career decisions.

Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-generated content.

Okta is an identity and access management platform that helps organizations securely connect the right people to the right technologies. It provides cloud-based solutions for user authentication, authorization, and identity lifecycle management.

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising. The company's platform analyzes and classifies online content to help brands and agencies ensure their ads are placed in brand-safe and suitable environments.

American film studio founded 1912. One of the "Big Five" Hollywood studios. Subsidiary of Paramount under the Studios segment. Co-financed and distributed Skydance Media productions 2009-2025 before the corporate merger.

Columbus OH (with Chicago + NYC) digital agency acquired by IBM February 2016 and rebranded into IBM iX. LinkedIn directory entries persist as "Resource/Ammirati, An IBM Company" but brand is effectively retired. Sources: IBM newsroom + Ad Age IBM iX profile. ⚠ Exact sunset date not cleanly documented — well-corroborated structurally as folded into iX.

Talend is a cloud data integration and data integrity platform that helps organizations connect, transform, and govern data across hybrid and multi-cloud environments. Acquired by Qlik in 2023, it continues to operate as a distinct product suite.

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

IgniteTech (parent of ESW Capital, Trilogy, Aurea, Crossover) acquires distressed enterprise software companies and stabilizes them under its operating model. Acquired Khoros from Vista Equity Partners May 2025 (undisclosed; Khoros had been on KBRA Default Radar Red List Aug 2024).

Music streaming service launched July 2023 (Indonesia, Brazil, Australia, Singapore, Mexico). Shut down November 28, 2024. Replaced Resso in Brazil/Indonesia. ByteDance pivoted to "Add to Music App" partnerships.

Tribe Dynamics was a pioneering influencer marketing analytics platform that quantified earned media value for beauty, fashion, and lifestyle brands before being acquired by CreatorIQ in 2021.

TV Guide is an AdTech Platform company that provides TV programming information and advertising solutions to media companies and advertisers.

White Ops (now HUMAN Security) was a cybersecurity company specializing in bot fraud detection and prevention, protecting digital advertising ecosystems from sophisticated invalid traffic.

US social media strategy agency (~32 employees, offices in Seattle, Austin, San Jose), acquired by PwC September 2012. Folded into PwC Digital Services. Sources: PR Newswire + GeekWire.

inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.

An extension marketplace for Adobe Commerce (formerly Magento) that connects merchants with third-party developers offering plugins, themes, and integrations for e-commerce platforms.

Nuverse is ByteDance's game publishing brand (publisher of Marvel Snap and parent of Moonton). ByteDance announced a restructuring of its gaming business in November 2023, but Nuverse has kept operating.

VR headset maker acquired by ByteDance August 2021 for ~RMB 5-9B. Significant restructuring 2023 amid soft VR demand; still operating as ByteDance's VR/XR arm. Borderline AdTech inclusion (emerging VR ad surfaces).

Reevoo was a UK-based ratings, reviews, and social commerce platform that helped brands collect and display verified customer reviews to drive purchase decisions.

Rotten Tomatoes is a leading entertainment review aggregation website that monetizes through advertising and serves as a content discovery platform for movies and TV shows.

Storetail was a French retail-media platform acquired by Criteo in October 2018. Brand integrated into Criteo Retail Media post-acquisition.

Verizon Communications is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and vast customer base to offer a range of digital advertising products and services. As a parent company, Verizon's key role in AdTech lies in its ownership of platforms such as Verizon Media, which includes prominent brands like Yahoo and AOL. These platforms provide a vast inventory of digital advertising space, enabling advertisers to reach a wide audience across va...