Yahoo

Acquired

Sunnyvale, California, United States · Founded 1995

5001-10000 employees · NASDAQ:YHOO

Sourced & current · updated Oct 12, 20261 of 5 facts verifiedWebsite

Yahoo is a digital media and advertising technology company that operates a demand-side platform (DSP) and connects advertisers with AI-powered tools spanning audience targeting, campaign activation, creative, and measurement workflows.

Where they sit

Stack tier: Core Platforms (S)

Ad NetworkProgrammatic Platform

One of the largest digital advertising platforms globally, offering a full-stack DSP/SSP with significant owned-and-operated media reach and first-party data assets