Josh Line
Josh Line is a senior advertising executive at Yahoo, where he plays a key leadership role in shaping the company's advertising business and go-to-market strategy. He is known for bridging the gap between large-scale media properties and the programmatic advertising ecosystem, helping Yahoo maintain its relevance as a major player in a rapidly evolving digital advertising landscape. His work spans brand advertising, data-driven marketing, and platform strategy across Yahoo's portfolio of properties. Line has built his career at the intersection of media, technology, and advertising, with experience navigating the complex dynamics of first-party data, audience targeting, and the ongoing industry shift away from third-party cookies. At Yahoo, he has been involved in efforts around the company's identity solutions and its DSP and SSP offerings, positioning Yahoo as a full-stack advertising partner for brands and agencies. Throughout his tenure in AdTech, Line has been a consistent voice on topics including the future of digital advertising, privacy-first targeting, and the evolving role of scaled media companies in the programmatic supply chain. His leadership reflects a blend of commercial acumen and technical understanding that is characteristic of senior operators at major ad-supported platforms.
Last updated Aug 14, 2026 by ATDb automated enrichment · Connections updated Aug 17, 2026
- Years in industry
- 15 years
Bio
Josh Line is a senior advertising executive at Yahoo, where he plays a key leadership role in shaping the company's advertising business and go-to-market strategy. He is known for bridging the gap between large-scale media properties and the programmatic advertising ecosystem, helping Yahoo maintain its relevance as a major player in a rapidly evolving digital advertising landscape. His work spans brand advertising, data-driven marketing, and platform strategy across Yahoo's portfolio of properties. Line has built his career at the intersection of media, technology, and advertising, with experience navigating the complex dynamics of first-party data, audience targeting, and the ongoing industry shift away from third-party cookies. At Yahoo, he has been involved in efforts around the company's identity solutions and its DSP and SSP offerings, positioning Yahoo as a full-stack advertising partner for brands and agencies. Throughout his tenure in AdTech, Line has been a consistent voice on topics including the future of digital advertising, privacy-first targeting, and the evolving role of scaled media companies in the programmatic supply chain. His leadership reflects a blend of commercial acumen and technical understanding that is characteristic of senior operators at major ad-supported platforms.
Career
Vice President, Advertising
Yahoo · prior to SVP role
Senior Director, Advertising
Yahoo · earlier tenure
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Senior leadership role overseeing Yahoo's advertising business across its scaled media portfolio
- Contributed to Yahoo's identity and data strategy initiatives in the post-third-party-cookie era