Yahoo Sports

Top-tier digital sports media property and one of the largest fantasy sports platforms in the U.S., with significant programmatic and direct ad inventory.

Yahoo Sports is a leading digital sports media property operated by Yahoo, which is owned by Apollo Global Management following its acquisition from Verizon Media in 2021. The platform delivers comprehensive sports news, scores, highlights, and analysis across all major professional and collegiate sports leagues, attracting tens of millions of monthly unique visitors and making it one of the most trafficked sports destinations on the web. Yahoo Fantasy Sports, a flagship product within the platform, is consistently ranked among the top fantasy sports platforms in the U.S., with millions of active participants across football, basketball, baseball, hockey, and other sports. From an AdTech perspective, Yahoo Sports represents a premium, brand-safe advertising environment with deep first-party audience data and high-intent sports enthusiasts. The platform integrates with Yahoo's broader advertising ecosystem, including Yahoo DSP (formerly Verizon Media DSP), enabling advertisers to leverage programmatic buying, native advertising, display, video, and sponsorship opportunities at scale. The fantasy sports component drives exceptional user engagement and session depth, creating valuable contextual and behavioral targeting signals. Yahoo Sports competes directly with ESPN, CBS Sports, and Bleacher Report for sports media audiences, while its fantasy platform competes with ESPN Fantasy and Sleeper. Its integration into Yahoo's owned-and-operated (O&O) ad network, combined with robust first-party data from logged-in Yahoo users, gives advertisers a differentiated targeting capability in the sports vertical — particularly valuable during high-traffic events like NFL season, March Madness, and the MLB playoffs.