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Yahoo acquires BrightRoll for $640M | ATDb

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Yahoo acquires BrightRoll for $640M

Yahoo acquires BrightRoll for $640M

Acquisition

YahooBrightRoll

November 11, 2014640M

Last updated May 11, 2026 by s224d_historical_backfill

Overview

Yahoo's second video-programmatic bet. BrightRoll became Yahoo's programmatic video DSP. Eventually folded into Verizon Media.

Acquirer: Yahoo
Target: BrightRoll
Deal Value: $640M