Mountain View, California, United States · Founded 1998
100000+ employees · GOOGL
Google is a technology company whose zero-priced platforms — including Search, Maps, and YouTube — are funded primarily through behavioral advertising, where consumers are shown tailored advertisements while using the services.
Where they sit
Stack tier: Core Platforms (S)
Programmatic Platform
Dominant global player across the full ad tech stack — search advertising, programmatic display, video advertising (YouTube), publisher ad servers (SSP), advertiser buying tools (DSP), and ad exchange — as well as the world's leading search engine and a major cloud and consumer technology provider.
Ownership
Parent: Alphabet Inc.
Subsidiaries