G
Mountain View, California, United States · Founded 1998
100000+ employees · GOOGL
Google is a multinational technology company and the world's dominant digital advertising platform, operating the largest search engine and extensive ad tech infrastructure.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Ad ExchangeProgrammatic Platform
Global #1 digital advertising platform by revenue and reach, controlling search, programmatic, video, and publisher monetization at scale
Ownership
Parent: Alphabet Inc.
Subsidiaries
Competitors
Recent moves
In their space
- Reddit IPO values company at $6.4B with advertising focusVerified · 2✓Mar 21, 2024 · $6.4B
- Teads acquires GumGum for contextual advertising expansion1 sourceJan 9, 2024
- Yahoo acquires Omnicom's Flycast Media for programmatic advertising1 sourceSep 1, 2023
- Amazon acquires Sizmek Ad Server from Vector Capital1 sourceAug 22, 2023 · $200M