Mountain View, California, United States · Founded 1998
10001+ employees · GOOGL
Google is a multinational technology company and the world's dominant digital advertising platform, operating the largest search engine and extensive ad tech infrastructure.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Ad ExchangeProgrammatic Platform
Dominant global leader in digital advertising, controlling the largest search ad network, the largest video ad platform (YouTube), and a leading programmatic ad tech stack
Ownership
Parent: Alphabet Inc.
Subsidiaries
Competitors
Recent moves
Leadership moves
Partnerships
In their space
- Omnicom acquires Interpublic Group ($13.25B)Verified · 4✓Nov 26, 2025 · $13.25 billion
- Reddit IPO values company at $6.4B with advertising focusVerified · 2✓Mar 21, 2024 · $6.4B
- Tinuiti acquires Kepler Group for performance marketing1 sourceSep 1, 2023
- Amazon acquires Sizmek Ad Server from Vector Capital1 sourceAug 22, 2023 · $200M