Chief Product Officer at Waze
Pioneering location-aware, driver-centric ad formats at Waze that leverage real-time traffic data to deliver contextually relevant advertising without disrupting the navigation experience.
Last updated Feb 27, 2026 by AI Enrichment
Dov Zimring is best known as the Chief Product Officer at Waze, the Google-owned navigation platform, where he leads product strategy across both the consumer experience and the company's advertising ecosystem. His work sits at the intersection of location intelligence and mobile advertising, making him a notable figure in the niche but growing space of navigation-based ad monetization. Under his product leadership, Waze has developed and refined ad formats — including branded pins, zero-speed takeovers, and search ads — that are specifically engineered to reach drivers at contextually relevant moments without compromising safety or navigation utility. Prior to his CPO role at Waze, Zimring held product leadership positions at Google, including contributions to Google Maps, one of the world's most widely used location platforms. This background gave him deep expertise in large-scale mapping infrastructure, user behavior in location contexts, and the monetization challenges unique to navigation and local search. His trajectory reflects a consistent focus on location-based services and the product challenges of serving ads within utility-first mobile experiences. Zimring's influence in AdTech is rooted in his operator-level execution at a platform that reaches tens of millions of monthly active users. Waze's advertising model — which leverages real-time traffic data, driver intent signals, and geographic context — represents a distinctive approach to mobile advertising that differs meaningfully from traditional display or social formats. His work has helped establish Waze Ads as a recognized channel within location-based and out-of-home adjacent advertising strategies.
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