Amazon
Seattle, Washington, United States · Founded 1994
10001+ employees · AMZN
Amazon is a major online marketplace that has built a significant advertising business, operating on a pay-per-click model similar to Google's, where sellers pay only when shoppers click on their ads.
Where they sit
Stack tier: Core Platforms (S)
Programmatic Platform
One of the world's largest companies by revenue and market cap; the third-largest digital advertising platform globally behind Google and Meta, with ad revenues expected to exceed $60 billion
Ownership
Subsidiaries
