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Julie Haleluk

Operator

Julie Haleluk is a senior marketing executive at Amazon Ads, where she leads brand and content marketing strategy for one of the most powerful and rapidly expanding digital advertising ecosystems in the world. In her role, she is responsible for shaping how Amazon Ads presents itself to advertisers, agencies, and the broader industry — translating complex ad tech capabilities into compelling narratives that resonate with brand marketers and media buyers alike. Haleluk has built her career at the intersection of brand strategy and advertising technology, with a focus on helping large platforms communicate their value proposition to sophisticated B2B audiences. Her work at Amazon Ads has been particularly notable during a period of significant growth for the platform, as Amazon has expanded its advertising offerings well beyond sponsored products into streaming TV, audio, display, and programmatic channels. She is recognized within the AdTech community as a skilled operator who understands both the creative and commercial dimensions of advertising marketing. Her background spans content strategy, brand positioning, and go-to-market execution, making her a key figure in how Amazon Ads competes for advertiser mindshare against rivals like Google and Meta.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026

Role
Head of Brand and Content Marketing, Amazon Ads
Company
Based
New York, New York, United States
Connections
2
Years in industry
12 years

Bio

Julie Haleluk is a senior marketing executive at Amazon Ads, where she leads brand and content marketing strategy for one of the most powerful and rapidly expanding digital advertising ecosystems in the world. In her role, she is responsible for shaping how Amazon Ads presents itself to advertisers, agencies, and the broader industry — translating complex ad tech capabilities into compelling narratives that resonate with brand marketers and media buyers alike. Haleluk has built her career at the intersection of brand strategy and advertising technology, with a focus on helping large platforms communicate their value proposition to sophisticated B2B audiences. Her work at Amazon Ads has been particularly notable during a period of significant growth for the platform, as Amazon has expanded its advertising offerings well beyond sponsored products into streaming TV, audio, display, and programmatic channels. She is recognized within the AdTech community as a skilled operator who understands both the creative and commercial dimensions of advertising marketing. Her background spans content strategy, brand positioning, and go-to-market execution, making her a key figure in how Amazon Ads competes for advertiser mindshare against rivals like Google and Meta.

Career

  • Senior Marketing Manager

    Amazon Ads · prior roles within Amazon

  • Marketing Leadership Role

    Previous Employer · pre-Amazon

Expertise & education

Expertise

Brand MarketingContent MarketingB2B Marketing for AdTechProgrammatic AdvertisingStreaming and Connected TV AdvertisingGo-to-Market StrategyAmazon Advertising PlatformAdvertiser Engagement

Speaking topics

Brand marketing in AdTechAmazon Ads platform capabilitiesContent strategy for B2B advertising audiences

Recognition

Notable achievements

  • Led brand and content marketing for Amazon Ads during a period of significant platform expansion into streaming TV, audio, and programmatic advertising
  • Helped shape Amazon Ads' industry narrative and positioning against major competitors including Google and Meta
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