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Jenn Donohue

Operator

Jenn Donohue is a senior advertising executive at Amazon, where she has been instrumental in growing Amazon Advertising's presence among brands and agencies. She is recognized for her ability to bridge the gap between retail media capabilities and traditional brand advertising, helping clients leverage Amazon's unique first-party data and commerce signals to drive measurable outcomes. Her work sits at the forefront of the retail media revolution that has reshaped the AdTech landscape over the past several years. Donohue has built her career across major media and technology platforms, developing deep expertise in programmatic advertising, audience targeting, and data-driven marketing solutions. Her trajectory reflects the broader industry shift from traditional media buying toward performance-oriented, data-rich advertising environments. At Amazon, she has worked closely with large advertisers and holding companies to unlock the full suite of Amazon's advertising products, from Sponsored Ads to DSP and streaming video. As retail media has emerged as one of the fastest-growing segments in digital advertising, Donohue has been a key operator helping brands navigate this complex ecosystem. Her focus on education and partnership with agency and brand clients has made her a respected figure in conversations around the future of commerce media and closed-loop measurement.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026

Role
Head of Advertising Sales
Company
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Jenn Donohue is a senior advertising executive at Amazon, where she has been instrumental in growing Amazon Advertising's presence among brands and agencies. She is recognized for her ability to bridge the gap between retail media capabilities and traditional brand advertising, helping clients leverage Amazon's unique first-party data and commerce signals to drive measurable outcomes. Her work sits at the forefront of the retail media revolution that has reshaped the AdTech landscape over the past several years. Donohue has built her career across major media and technology platforms, developing deep expertise in programmatic advertising, audience targeting, and data-driven marketing solutions. Her trajectory reflects the broader industry shift from traditional media buying toward performance-oriented, data-rich advertising environments. At Amazon, she has worked closely with large advertisers and holding companies to unlock the full suite of Amazon's advertising products, from Sponsored Ads to DSP and streaming video. As retail media has emerged as one of the fastest-growing segments in digital advertising, Donohue has been a key operator helping brands navigate this complex ecosystem. Her focus on education and partnership with agency and brand clients has made her a respected figure in conversations around the future of commerce media and closed-loop measurement.

Career

  • Director, Advertising Sales

    Amazon · prior years

  • Senior Sales Role

    Digital Media/AdTech · prior

Expertise & education

Expertise

Retail MediaProgrammatic AdvertisingAmazon DSPFirst-Party DataCommerce MediaAudience TargetingBrand and Agency PartnershipsStreaming and Video Advertising

Speaking topics

Retail Media and Commerce AdvertisingFirst-Party Data StrategiesProgrammatic Advertising at ScaleThe Future of Measurement and Attribution

Recognition

Notable achievements

  • Helped grow Amazon Advertising into one of the top three digital advertising platforms globally through strategic agency and brand partnerships
  • Played a key role in evangelizing Amazon's DSP and retail media solutions to major holding companies and enterprise advertisers
Connection details