AdTech M&A in 2020

8 acquisitions, mergers, IPOs and funding rounds reshaping AdTech in 2020, tracked by ATDb.

• PubMatic IPO$1.2B valuation2020-12-09
• AdobeacquiredWorkfront$1.5B2020-12-08
• Spotify TechnologyacquiredMegaphone$235M2020-11-10
• Experian Marketing ServicesacquiredTapad$280M2020-11-02
• M
  MediaAlphawent public (IPO)2020-10-28
• Fox CorporationacquiredTubi2020-06-30
• Rubicon Projectmerged with
  T
  Telaria$1.5B (combined)2020-04-01
• GoogleacquiredLooker$2.6B2020-02-13