AdTech M&A in 2024
13 acquisitions, mergers, IPOs and funding rounds reshaping AdTech in 2024, tracked by ATDb.
- Integral Ad Science acquires Publica for CTV advertising verification$220M2024-06
Publicis Groupeacquired
Influential$500M2024-05-29
- IIbottawent public (IPO)2024-04-18
Yahooacquired
AArtifact2024-04-02Yahooacquired
AArtifact2024-04-01- Yahoo acquires Artifact (AI news app from Instagram co-founders)2024-03-29
- Reddit IPO values company at $6.4B with advertising focus$6.4B2024-03-21
- Attain acquires Swoop for healthcare advertising targeting2024-03
Walmart Inc.acquired
VIZIO$2.3B2024-02-20
Sharethroughacquired
DDistrict M$85M2024-01-09Instacart Adsacquired
EEversight2024-01-09Havasacquired
EEkimetrics€200M2024-01- Havas acquires Uncommon Creative Studio2024-01