Companies

Lyft is an American ride-sharing and mobility company (founded 2012; Nasdaq: LYFT). Its advertising arm, Lyft Media, monetizes the rider journey via in-app ads, in-car tablets, on-car rooftop screens, and bikeshare station displays.

Lytho is a creative operations platform that helps marketing teams manage creative workflows, digital asset management, and brand compliance.

Lytics is a customer data platform that helps companies unify their customer data, build personalized experiences, and drive revenue growth.

London-headquartered publicly-traded global marketing and communications group, founded in 1995 by Maurice and Charles Saatchi after their departure from Saatchi & Saatchi. Distinct from Saatchi & Saatchi (Publicis-owned). Listed on the London Stock Exchange (LSE: SAA).

M3 Global Research is a healthcare market research company specializing in physician and patient panels for pharmaceutical and healthcare industry research.

Mabaya was an Israeli marketplace retail-media tech provider acquired by Criteo in May 2021. Specialized in sponsored-product placements on online marketplaces. Folded into Criteo Retail Media's marketplace solutions.

Machine Advertising is a programmatic advertising platform that leverages artificial intelligence to optimize ad campaigns across various digital channels. It provides brands and agencies with data-driven insights and automation tools to deliver highly targeted and efficient advertising solutions. The company aims to maximize return on investment through its advanced AI-powered platform.

Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV). Acquired by AppLovin August 2020 for ~$500M. Divested to Tripledot June 30 2025.

Madgicx is an AI-powered advertising platform specifically designed for e-commerce brands advertising on Meta (Facebook/Instagram). The platform offers creative intelligence, audience targeting optimization, and automated campaign management for social media advertising.

Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...

Shanghai-headquartered mobile advertising platform, in which BlueFocus took a 54.77% stake for $71.2M in 2015 alongside the Domob acquisition. Founder Joshua Maa retained the CEO role; the unit retained operational independence after a VIE-structure unwind. Operates as a core BlueFocus subsidiary serving Chinese mobile-media buying. Sources: Faegre Drinker + Campaign Asia.

Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...

Equativ's flagship curation product, renamed January 2025 from Equativ Buyer Connect (EBC). AI-powered curation platform with 500K+ publisher access, multi-format curation deals via single deal ID, and GreenPMPs feature. Active, marketed as flagship in Equativ's 2025+ press. Sits in the curation category alongside Microsoft Curate (Xandr Monetize) and Magnite ClearLine — the 2025-2026 AdTech battleground.

Magellan AI is a leading technology platform specializing in podcast advertising intelligence and verification solutions within the rapidly expanding AdTech ecosystem. The company provides comprehensive analytics and machine learning-powered tools that enable brands, agencies, and publishers to make data-driven decisions in the podcast advertising space. By offering capabilities to track advertising spending, verify ad placements, and measure campaign performance across the entire podcast lan...

An open-source e-commerce platform providing merchants with flexible shopping cart systems and control over their online store's look, content, and functionality.

An extension marketplace for Adobe Commerce (formerly Magento) that connects merchants with third-party developers offering plugins, themes, and integrations for e-commerce platforms.

Mobile gaming studio. AppLovin investments 2018-2020. Divested to Tripledot June 30 2025.

MAGNA Global is a leading media investment and intelligence firm within IPG Mediabrands, providing advertising forecasts, market research, and strategic media consulting services.

Magnetic was a New York-based demand-side platform specializing in intent-based audience targeting. Founded 2009; Deloitte acquired its artificial intelligence platform business in September 2018.

Magnite is a leading independent sell-side advertising platform that helps publishers maximize their digital advertising revenue. The company offers a comprehensive suite of tools and solutions to manage and optimize digital ad inventory across multiple channels and formats.

Magnite ClearLine is a self-service programmatic TV advertising platform that enables advertisers and agencies to buy premium streaming and linear TV inventory directly from publishers without traditional intermediaries.

Magnolia International Ltd. is a leading provider of a Digital Experience Platform (DXP) and Content Management System (CMS). It empowers enterprises to create, manage, and deliver personalized digital experiences across various channels, offering flexibility for both marketers and developers.

Mailchimp is an all-in-one email marketing and marketing automation platform serving small and mid-sized businesses, now part of Intuit.

MailerLite is a Lithuania-based email marketing and automation platform founded in 2010 that specializes in providing intuitive, affordable solutions for small businesses, creators, and entrepreneurs. The company has grown from a small startup to serve over 1 million users globally, processing billions of emails monthly. MailerLite distinguishes itself through its user-friendly interface, transparent pricing, and focus on simplicity without sacrificing powerful features. The platform offers ...