Companies

Lotame is a data enrichment and identity resolution platform that helps publishers, marketers, and agencies activate customer data across digital channels.

Lotame is a data solutions company offering a DMP, a CDP, and its Panorama ID, a global cookieless identity solution built for the open web. The platform helps publishers, advertisers, and agencies connect and activate audience data across the programmatic ecosystem without reliance on third-party cookies. Lotame serves clients across North America, APAC, and LATAM with a strong focus on emerging markets.

Lotame's Data Collaboration Platform (DCP) — successor to the legacy Lotame DMP. NOT an SSP (despite earlier rumor). Active. Listed on Salesforce AppExchange since 2023. Named #1 Leader in Data Management G2 Winter 2024.

Lowe's One Roof Media is the retail media network of Lowe's, connecting brands with home improvement shoppers across digital and in-store channels.

Lowes Media Network is a full-service digital media production company that specializes in bridging traditional high-quality video production with modern multi-platform digital distribution strategies. The company serves a diverse client portfolio ranging from enterprise brands executing large-scale social media campaigns to mid-market companies building their digital presence and individual content creators. Their comprehensive service offering encompasses the entire content lifecycle, inclu...

LoyaltyLion is a data-driven loyalty and engagement platform that helps ecommerce brands increase customer lifetime value through customizable rewards programs.

Film and TV production company acquired by Disney October 2012 for $4.05B. Star Wars and Indiana Jones IP. Includes Industrial Light & Magic (ILM) and Skywalker Sound.

Lucid was an identity resolution and people-based marketing platform that helped brands connect customer data across devices and channels before being acquired by Adswerve in 2021.

Lucky Orange is a website optimization and analytics platform that helps businesses understand visitor behavior and improve conversion rates. It provides tools like heatmaps, session recordings, conversion funnels, and live chat to visualize user journeys and identify areas for improvement. The platform aims to make complex web analytics accessible, enabling users to easily pinpoint why visitors aren't converting.

Lumen Research is an attention measurement firm that uses eye-tracking technology and panel-based research to measure whether consumers actually see and engage with advertising. Their data is used by advertisers, agencies, and media owners to optimize creative and media placement strategies. Lumen is a pioneer in translating attention science into actionable advertising metrics.

Lumen5 is a cloud-based video creation platform founded in 2017 that leverages artificial intelligence to democratize video content production for businesses and content creators. The platform transforms text-based content such as blog posts, articles, and social media updates into engaging video content through automated processes, eliminating the need for extensive video editing expertise or expensive production resources. Lumen5's AI-powered technology analyzes text input, suggests relevan...

Lumenad was a programmatic advertising platform that provided demand-side platform (DSP) technology for digital media buying and campaign optimization.

Lumoa is a customer intelligence platform that uses AI to analyze customer feedback and experience data, helping businesses improve customer satisfaction and retention.

Luna Labs is a mobile advertising technology company specializing in user acquisition and monetization solutions for mobile app developers and advertisers.

Lunio is an invalid traffic (IVT) detection and prevention platform that protects paid media budgets from ad fraud, bots, and non-human traffic across digital advertising channels.

Lusha is a B2B sales intelligence platform that provides contact and company data to help sales and marketing teams find and connect with prospects.

Japanese internet conglomerate formed October 1 2023 via merger of Z Holdings + LINE + Z Entertainment + Z Data. Parent of Yahoo Japan, LINE, and other Japanese internet properties. ~64% owned by A Holdings (50/50 SoftBank/Naver JV). Stub created to model Yahoo Japan parent — full enrichment deferred.

Lyft Media is the advertising division of Lyft, offering brands access to rideshare passengers through in-car tablets, app-based ads, and out-of-home vehicle wraps.

Lytho is a creative operations platform that helps marketing teams manage creative workflows, digital asset management, and brand compliance.

Lytics is a customer data platform that helps companies unify their customer data, build personalized experiences, and drive revenue growth.

London-headquartered publicly-traded global marketing and communications group, founded in 1995 by Maurice and Charles Saatchi after their departure from Saatchi & Saatchi. Distinct from Saatchi & Saatchi (Publicis-owned). Listed on the London Stock Exchange (LSE: SAA).

M3 Global Research is a healthcare market research company specializing in physician and patient panels for pharmaceutical and healthcare industry research.

Mabaya was an Israeli marketplace retail-media tech provider acquired by Criteo in May 2021. Specialized in sponsored-product placements on online marketplaces. Folded into Criteo Retail Media's marketplace solutions.