Companies

The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising and marketing industry, setting standards, conducting research, and advocating for the ecosystem.

IAB Tech Lab is the standards and technical development arm of the Interactive Advertising Bureau (IAB), developing technical standards and solutions for the digital advertising industry.

IAC Inc. (InterActiveCorp) is a diversified media and internet holding company that operates a portfolio of digital brands and platforms across multiple verticals. The company has established itself as a significant force in the digital advertising technology ecosystem through its ownership and operation of advertising-driven properties, content platforms, and programmatic advertising infrastructure. IAC's strategic approach focuses on building, acquiring, and scaling digital businesses that ...

iAmAttila was a prominent affiliate marketing blog and educational resource run by performance marketer Attila O'dree, offering guides, case studies, and tools for affiliate marketers and media buyers.

Integral Ad Science (IAS) is a global leader in digital media quality solutions, providing comprehensive ad verification, optimization, and analytics services to advertisers, publishers, and media platforms. Founded in 2009, the company has established itself as a critical infrastructure provider in the digital advertising ecosystem, helping brands protect their reputation and maximize campaign performance across all digital channels including display, video, mobile, social media, and connect...

IBM (International Business Machines Corporation) is a global technology leader with over a century of innovation, founded in 1911 and headquartered in Armonk, New York. The company has successfully transformed from a hardware-focused mainframe manufacturer to a comprehensive enterprise technology and consulting powerhouse. IBM operates across multiple technology domains including hybrid cloud infrastructure, artificial intelligence through its Watson platform, quantum computing research and ...

IBM InfoSphere was IBM's enterprise data integration and governance platform that has been rebranded and integrated into IBM Cloud Pak for Data and IBM DataStage.

IBM's global digital agency and experience design consultancy that combines creative, technology, and business strategy to deliver end-to-end digital transformation solutions.

IBM's AI-powered advertising platform that leverages Watson AI and weather data to deliver privacy-forward, cookieless targeting and predictive audience solutions for enterprise marketers.

IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots across multiple channels.

IBM Watson Studio is an enterprise AI and machine learning platform for building, training, and deploying models, not primarily an AdTech solution.

Ibotta is a performance-based marketing platform that connects brands with consumers through cash-back rewards and digital offers on everyday purchases.

Ibotta Performance Network is a performance-based advertising platform that connects brands with consumers through cashback rewards and digital offers across retail and CPG verticals.

iClick Interactive is a China-based independent marketing technology platform offering enterprise and marketing cloud solutions to brands targeting Chinese consumers.

Iconosquare is a comprehensive social media analytics and management platform founded in 2011, specializing in Instagram and Facebook performance optimization. The company provides businesses, agencies, and social media professionals with advanced tools to track metrics, analyze audience behavior, schedule content, and manage community engagement across multiple social media accounts. Originally launched as Statigram, the platform rebranded to Iconosquare in 2013 and has since evolved into on...

Email marketing platform providing small businesses and nonprofits with tools for creating, sending, and tracking email campaigns and marketing automation.

ID5 is a privacy-first identity platform that empowers the digital advertising ecosystem with privacy-compliant identity solutions, enabling addressability and measurement without relying on third-party cookies.

IDC is a global market intelligence and advisory services firm providing research, data, and strategic guidance across technology markets including advertising technology.

Idera — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

iDevAffiliate is a specialized software provider in the affiliate marketing technology sector, offering self-hosted affiliate program management solutions for businesses requiring complete control over their affiliate marketing infrastructure. The company's flagship platform enables organizations to deploy, track, and manage comprehensive affiliate programs on their own servers, eliminating dependency on third-party hosted services while providing extensive customization capabilities. This ap...

Idomoo is a leading personalized video platform that empowers businesses to create and deliver millions of unique, data-driven videos to individual customers. Their platform automates the entire personalized video creation process, from data integration and video generation to distribution, enhancing customer engagement and driving conversions across various industries.

IFTTT (If This Then That) is a web-based service that allows users to create chains of conditional statements, called applets, which are triggered by changes to other web services such as social media, messaging, smart home devices, and more.

Full-service digital marketing agency specializing in SEO, paid media, social media marketing, and comprehensive online marketing strategies.

IgniteTech (parent of ESW Capital, Trilogy, Aurea, Crossover) acquires distressed enterprise software companies and stabilizes them under its operating model. Acquired Khoros from Vista Equity Partners May 2025 (undisclosed; Khoros had been on KBRA Default Radar Red List Aug 2024).