Companies

GumGum is a contextual intelligence company that positions itself as "The Mindset Company," building technology to help advertisers and publishers connect with audiences based on real-time receptivity rather than identity-based targeting.

Hakuhodo DY Media Partners is an integrated media company formed by consolidating the media operations of three advertising agencies — Hakuhodo, Daiko, and YOMIKO — and operates as a subsidiary of Hakuhodo DY Holdings.

Hakuhodo DY ONE is a Tokyo-based integrated digital marketing company that came into existence on April 1, 2024, when D.A.Consortium Inc. (DAC) and IREP Inc. were brought together under a single entity, serving as the digital core of the Hakuhodo DY Group.

Impact is a partnership technology platform that helps brands build and scale affiliate, creator, and performance-driven marketing programs.

LiveRail was a video advertising technology platform focused on helping publishers maximize revenue while offering advertisers high-quality, targeted inventory, and it has since shut down as a standalone entity.

Sprinklr is an American software-as-a-service company specializing in customer experience management (CXM).

Telaria, now operating as Magnite, was a fully programmatic, sell-side software platform specializing in premium video and connected TV/OTT monetization, formerly known as Tremor Video.

TripleLift operates under a majority investment from Vista Equity Partners, a global investment firm focused on enterprise software, data, and technology-enabled businesses, which partnered with the company to drive further innovation and accelerate global growth.

UM operates as a borderless global media agency network across 100+ markets and 120+ offices, with more than 3,000 employees worldwide.

Vistar Media is a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, offering technology designed to make buying and selling OOH media easier.

Vungle, now operating as Liftoff following a 2021 merger, was a mobile advertising and monetization company that served primarily the supply side of the ecosystem, providing more than 100,000 mobile app developers and publishers with tools to monetize their apps, alongside an influencer marketing platform connecting brands with thousands of content creators.

AdExchanger is an integrated media and events company that has covered programmatic advertising and the data-driven marketing technology ecosystem since 2008.

Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.

Datorama was a data analytics tool built with digital marketers and marketing agencies in mind, acquired by Salesforce in 2018 and now operating as Marketing Cloud Intelligence.

Initiative is an American media planning and buying agency that operates as part of IPG Mediabrands, the media division of the multinational holding company Interpublic Group of Companies.

Interpublic Group (IPG) was an American advertising and marketing services company headquartered in New York City, which was acquired by and folded into Omnicom Group in 2025.

Meltwater is an online media, social, and consumer intelligence company founded in Oslo, Norway, and headquartered in San Francisco, California.

Merkle is a business, technology, and marketing services consultancy founded in data science and digital business performance, operating as part of the Dentsu network.

Paramount+ is a streaming service owned by Paramount, a Skydance Corporation, offering a broad content library drawn from brands including BET, CBS, CBS Sports, CMT, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime.

Peacock Ads sells video ads on the ad-supported tiers of NBCUniversal's Peacock streaming service, along with formats that don't interrupt playback, such as pause ads, and shoppable ads.

Quotient Technology, now operating as Neptune Retail Solutions, was an advertising technology company that specialized in digital promotions, retail media, digital out-of-home advertising, social influencer marketing, display advertising, and data and analytics.

R/GA is a New York City-based advertising and creative technology company with teams operating across ten countries, which became an independent, privately held agency in 2025 after more than two decades under Interpublic Group, with private equity firm Truelink Capital as its new owner.

SendGrid is a cloud-based email marketing and transactional email platform, now operating as part of Twilio, that helps businesses and developers send, receive, and manage emails at scale.

Sharethrough, now operating as Equativ following a merger announced in June 2024, was one of the top independent omnichannel ad exchanges.