Companies

Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.

Allied Sports is a sports marketing agency specializing in sponsorship consulting, activation, and branded content strategies for brands seeking to leverage sports partnerships.

Allison Worldwide is a global independent public relations and integrated communications agency helping brands navigate earned media, reputation management, and strategic communications.

Global PR/communications network within Stagwell. Founded 2001; multiple Stagwell-affiliated PR networks include Allison+Partners, SKDK, HUNTER, and Targeted Victory.

Almouj Media is a MENA-focused digital advertising network and programmatic platform connecting advertisers to premium Arabic-language and regional publishers across the Middle East and North Africa. The company offers display, video, and native ad formats with local audience targeting capabilities specific to Gulf and Levant markets. It serves as a key intermediary for brands seeking to reach Arabic-speaking digital audiences.

Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in real time — acquired by Google in 2019.

Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.

AlphaSense is a market intelligence and search platform that helps business professionals make better decisions by providing instant access to critical information from a vast universe of public and private content. It leverages AI to extract insights from financial documents, news, transcripts, and more.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Alteryx is an analytics automation platform that enables organizations to automate data preparation, blending, and advanced analytics workflows through a low-code/no-code interface.

Altice International (also Altice Europe) is the European telecommunications + media holding company controlled by Patrick Drahi. Distinct from Altice USA (the US-listed sister company). Owned Teads from 2017 to February 2025, when Outbrain acquired Teads from Altice for $1B+ (cash + 35M shares).

Altus Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.

Amadeus IT Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Cloud-based SaaS platform providing broadcast infrastructure and targeted advertising solutions for streaming TV and connected TV environments.

Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon's subsidiary that powers product search and advertising technology across Amazon's e-commerce platform and advertising services.

Amazon Ad Server (formerly Sizmek) is Amazon's enterprise-grade ad serving and creative management platform, enabling advertisers and agencies to manage, deliver, and measure campaigns across channels.

Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.

Amazon Attribution is Amazon Ads' measurement tool that reports on the impact of non-Amazon advertising channels (Google, Meta, search) on shopping activity on Amazon. Helps brands measure the full marketing funnel ending at Amazon purchases.

Amazon Ads' in-house creative agency, present in 17 countries globally; multi-Cannes-Lions winner. Distinct creative-services business unit within Amazon Ads.

Companion to Performance+, launched globally 2025 at unBoxed. AI-driven brand-awareness campaign type within Amazon DSP.

Amazon's global content delivery network (CDN) service that accelerates delivery of websites, APIs, video content, and other web assets with low latency and high transfer speeds.