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Companies

2,930 companies in the AdTech ecosystem

Apollo Global Management

Apollo Global Management

Alternative Asset Management (with AdTech holdings)

Apollo Global Management is a major player in the AdTech ecosystem, having acquired two significant platforms in the digital advertising space. As a leading global alternative investment manager, Apollo has leveraged its capital and expertise to shape the AdTech landscape. Apollo's key products and services relevant to advertising include the former Verizon properties, Yahoo and AOL. These platforms offer a suite of advertising technology solutions, including demand-side platforms, supply-si...

Demand Side Platform (DSP)Programmatic PlatformNew York, New York
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Apollo.io

Apollo.io

Sales Intelligence & Engagement (MarTech/SalesTech)

Apollo.io is a sales intelligence and engagement platform that helps businesses identify and connect with their target customers. It provides data-driven insights and tools to streamline the sales process.

Data Management PlatformCustomer AcquisitionSan Francisco, California
App Annie

App Annie

Mobile Analytics and Intelligence

App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.

Data & AnalyticsMarketing AnalyticsSan Francisco, California
AppBrain

AppBrain

Mobile App Analytics and Advertising

AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.

Data & AnalyticsMobile Ad PlatformAmsterdam, North Holland
Appcues

Appcues

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

Marketing AutomationCustomer EngagementBoston, Massachusetts
AppDynamics

AppDynamics

Acquired

Application Performance Management / Observability

AppDynamics is an application performance management and IT operations analytics company that helps organizations monitor, analyze and optimize complex software environments in real-time. Their solutions provide deep visibility into application performance, user experience, and business metrics across cloud and on-premises environments.

Data & AnalyticsVerification & MeasurementSan Francisco, California
Appfigures

Appfigures

Mobile App Analytics and ASO

Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.

Data & AnalyticsMarketing AnalyticsNew York, New York
AppFolio

AppFolio

Marketing PlatformReal Estate MarketingSanta Barbara, California
AppFollow

AppFollow

Mobile App Analytics and ASO

AppFollow is a mobile app analytics and ASO platform that helps companies grow their mobile business through app store optimization, competitor analysis, and user feedback management. The platform provides tools for monitoring app performance, reviews, and rankings across multiple app stores.

Data & AnalyticsMobile MarketingSan Francisco, California
Appian

Appian

Appian is a software company that provides a low-code automation platform, enabling organizations to rapidly build intelligent process automation applications. Its platform integrates artificial intelligence (AI), robotic process automation (RPA), and business process management (BPM) capabilities. Appian helps businesses streamline operations, improve customer experiences, and accelerate digital transformation initiatives across various industries.

Marketing PlatformMarketing Automation
Appier

Appier

AI-Powered Marketing Technology

Appier is a leading artificial intelligence (AI) company that provides cross-screen technology solutions to help enterprises navigate the digital transformation journey.

Attribution & AnalyticsAI-Powered PlatformTaipei, Taipei City
Apple Inc.

Apple Inc.

Mobile Advertising Platform / Walled Garden Ecosystem

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Mobile Ad PlatformCustomer AcquisitionCupertino, California
Apple Maps

Apple Maps

Subsidiary

Location-Based Advertising

Apple's mapping and location services platform integrated across iOS, macOS, and watchOS devices, offering navigation, local search, and location-based advertising opportunities.

Local AdvertisingLocation-Based AdvertisingCupertino, California
Apple Podcasts

Apple Podcasts

Subsidiary

Podcast Distribution and Audio Advertising

Apple Podcasts is a digital audio platform developed by Apple Inc. that allows users to discover, subscribe to, and listen to a wide range of podcasts on their Apple devices.

Audio AdvertisingContent DiscoveryCupertino, California
Apple Search Ads

Apple Search Ads

Subsidiary

Mobile App Advertising

Apple Search Ads is a mobile advertising platform that allows advertisers to promote their apps within the App Store search results.

Mobile Ad PlatformCustomer AcquisitionCupertino, California
Apple TV

Apple TV

Subsidiary

Connected TV (CTV) Advertising

Apple TV is a company in the Mobile Advertising space, mentioned by 1 other companies as a competitor.

CTV PlatformConnected TV PlatformCupertino, California
AppLovin

AppLovin

Mobile Advertising and App Monetization

AppLovin is a mobile marketing platform that helps developers grow their businesses through data-driven marketing, advertising, and analytics solutions.

AI-Powered PlatformMobile Ad PlatformPalo Alto, California
Applovin MAX

Applovin MAX

Subsidiary

Mobile App Monetization and Mediation

AI-Powered PlatformMobile Ad PlatformPalo Alto, California
AppMetrica

AppMetrica

Subsidiary

Mobile Analytics & Attribution

AppMetrica is a sophisticated mobile analytics platform developed and maintained by Yandex, one of Europe's largest technology companies. The platform provides end-to-end solutions for mobile app developers, product managers, and marketing teams seeking to understand user behavior, optimize app performance, and measure the effectiveness of their marketing campaigns. AppMetrica offers real-time analytics, advanced attribution modeling, and comprehensive tracking capabilities across iOS, Androi...

Attribution & AnalyticsMobile Ad PlatformMoscow, Russia (Yandex headquarters)
AppNexus

AppNexus

Acquired

Programmatic Advertising Platform

AppNexus was a leading cloud-based technology platform that powered the advertising industry, providing a comprehensive suite of buying and selling tools to publishers, agencies, and brands. [Note: AppNexus had been rebranded as Xandr/Microsoft Advertising. This description reflects the company under its previous identity.]

Demand Side Platform (DSP)Supply Side Platform (SSP)New York, New York
AppRadar

AppRadar

Mobile App Marketing Intelligence and ASO

AppRadar is a mobile app marketing intelligence platform that helps developers and marketers track app rankings, monitor competitors, and optimize ASO (App Store Optimization). The platform provides real-time app store data analytics and insights across multiple countries and app stores.

Data & AnalyticsMarketing AnalyticsVilnius, Vilnius County
A

AppRader

Defunct

Mobile App Analytics & Intelligence

AppRader is a mobile app intelligence platform that provides comprehensive analytics and competitive intelligence solutions for the mobile app ecosystem. The platform specializes in real-time tracking and analysis of app store performance metrics across major marketplaces including the Apple App Store and Google Play Store, aggregating data from multiple countries and regions to deliver actionable insights for app developers, publishers, and mobile marketers. Through sophisticated data collec...

Data & AnalyticsMobile Ad Platform
Appreciate

Appreciate

Mobile Advertising & Monetization

Appreciate is a mobile engagement and monetization platform that rewards users for interacting with ads and content. They provide alternative monetization models for app developers through opt-in advertising experiences and user incentivization.

Mobile Ad PlatformLondon, England
AppsBuilder

AppsBuilder

No-Code/Low-Code Development Platforms

AppsBuilder is a no-code mobile application development platform that democratizes app creation by enabling businesses and individuals to build native iOS and Android applications without programming knowledge. The platform features an intuitive drag-and-drop interface, extensive template library, and visual development environment that removes traditional coding barriers while maintaining professional-grade output quality. This approach directly addresses the market need for rapid, cost-effe...

Creative PlatformMarketing Technology