Companies

Sharethrough, now operating as Equativ following a merger announced in June 2024, was one of the top independent omnichannel ad exchanges.

Synthesio is an AI-enabled consumer intelligence platform, operating as a company within Ipsos following its acquisition in 2018, and was named the leader in the Forrester Wave™: Enterprise Listening Platforms, Q1 2014 report.

Yahoo DSP is a demand-side platform that enables marketers to transform diverse data sets into measurable advertising results.

Yahoo Gemini was a combined search and native advertising platform, also known as Verizon Media Native, that operated as part of Yahoo's broader advertising suite and helped advertisers drive high-quality traffic to their websites.

360i, now operating under the Dentsu Creative banner, was a New York City-based digital agency founded in 1998 in Atlanta as a search engine marketing and technology company.

Branch is a mobile linking and measurement platform that enables reliable, seamless linking across channels and helps brands understand the performance of their marketing experiences.

Code and Theory Network is a technology and creative network distinguished by its balance of 50% creative talent and 50% engineers at scale, positioning it to partner with businesses navigating changing consumer behaviors, emerging technologies, and AI.

FCB was one of the largest global advertising agency networks, absorbed into Omnicom's BBDO on December 1, 2025.

Fjord is a design innovation agency focused on helping clients develop and implement digital and design strategies.

FleishmanHillard is a public relations and marketing agency founded and based in St. Louis, Missouri.

LiveRamp Safe Haven is a secure data collaboration platform designed to enable global brands and their partners to share and activate data while maintaining privacy.

Marketing Cloud Account Engagement is a B2B marketing automation platform, formerly known as Pardot, that helps marketers identify which leads are most likely to convert into customers.

MDC Partners, now operating as Stagwell Inc., was an advertising and marketing holding company based in New York City that operated through a partnership model, acquiring majority stakes in its partner agencies while leaving a share of ownership with the founders.

Oracle BlueKai was a cloud-based data management platform, part of Oracle Marketing, formed when Oracle acquired the company in 2014 for approximately $400 million and folded it into its broader advertising and customer experience suite.

Smaato is a digital advertising technology platform that was acquired by Verve in 2021 and rebranded as Verve's Brand+ Marketplace in 2024.

Talkwalker is a social listening and analytics company that helps over 2,000 brands and agencies optimize the impact of their communication efforts.

ZoomInfo is a database software company whose core business is a B2B database of contact and business information, which it also leverages to help business-to-business marketers programmatically buy ads with greater precision and reach.

AdvertiseCast is a podcast network for buying and selling podcast advertising.

Eyeota is a global audience data company that helps brands enrich insights, enhance personalization, and improve omnichannel targeting for digital marketing.

Flywheel Digital is a managed service provider focused on accelerating brand growth in digital commerce, and was acquired by Omnicom for $835 million.

Habu was a San Francisco-based data clean room and collaboration platform, founded in 2017, that allowed brands, publishers, and media platforms to perform privacy-safe analytics on one another's first-party data without transferring or exposing the underlying records; in January 2024 it was acquired by LiveRamp, and its product now ships as LiveRamp Clean Room within the LiveRamp data collaboration network.

Kochava is a mobile advertising and data broker company specializing in mobile attribution and analytics for connected devices.

Mistral AI is a Paris-based frontier-model company that builds open-weight large language models and full-stack AI systems for high-stakes sectors.

Oracle Data Cloud was a digital advertising data and technology platform that served as one of the most prominent advertising data sellers in the market, operating across more than 100 countries, before shutting down its advertising division in 2024.