Audience Stream
SubsidiaryReal-time customer data orchestration platform that unifies data from all sources, creates actionable customer profiles, and enables immediate activation across marketing and advertising channels without requiring IT resources.
Last updated Feb 18, 2026
- Industry
- Customer Data Platform (CDP)
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 501-1000
- Funding
- $340M
- Revenue Range
- $100M-$200M
- Parent Company
- Tealium
- API Available
- Yes
Market Position
Leading enterprise CDP provider with strong presence in tag management and customer data infrastructure
Overview
Audience Stream is the Customer Data Platform (CDP) component of Tealium, a leading enterprise tag management and customer data solutions provider. As Tealium's flagship CDP offering, AudienceStream enables organizations to collect, unify, and activate customer data in real-time across multiple channels and touchpoints. The platform serves as a central hub for creating unified customer profiles, building audience segments, and orchestrating personalized customer experiences at scale. AudienceStream differentiates itself through its real-time data processing capabilities, extensive integration ecosystem with over 1,300 pre-built connectors, and enterprise-grade infrastructure designed for high-volume data environments. The platform is particularly valued for its ability to eliminate data silos, enable sophisticated audience segmentation, and provide immediate data activation across marketing, analytics, and advertising technologies. As part of Tealium's comprehensive customer data infrastructure, AudienceStream serves mid-market to enterprise clients across retail, financial services, healthcare, travel, and telecommunications industries.
Products & Features
AudienceStream CDP
Core customer data platform for real-time data collection, unification, and profile creation
Visitor Stitching
Identity resolution capabilities to connect anonymous and known customer interactions across devices and channels
Audience Builder
Real-time segmentation engine for creating dynamic audience segments based on behavioral and attribute data
Event Stream
Real-time event data collection and routing across the technology stack
Connectors Marketplace
Pre-built integrations with 1,300+ marketing, analytics, and advertising platforms
Key Features
Real-time data processing and activationUnified customer profile creationAdvanced audience segmentationCross-device identity resolutionEvent-based triggers and actionsMachine learning-powered enrichmentPrivacy and consent managementNo-code interface for marketersMulti-channel orchestrationData quality and validation tools
Use Cases
Real-time personalization across web and mobileCross-channel marketing orchestrationAudience suppression and exclusion managementCustomer journey analytics and optimizationPredictive modeling and propensity scoringOmnichannel customer experience deliveryPrivacy-compliant data collection and activationMarketing attribution and performance measurementCustomer churn preventionProduct recommendation engines
Customer Segments
Enterprise retail and e-commerceFinancial services and bankingTravel and hospitalityTelecommunicationsHealthcare and life sciencesMedia and entertainmentAutomotiveTechnology companiesConsumer packaged goods