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Companies

4,159 companies in the AdTech ecosystem

Oracle Data Cloud

Oracle Data Cloud

Defunct

Data Management & Audience Intelligence

Oracle Data Cloud was a digital advertising data and technology platform that served as one of the most prominent advertising data sellers in the market, operating across more than 100 countries, before shutting down its advertising division in 2024.

Attribution & AnalyticsIdentity ResolutionAustin, Texas
R

Rokt

Ecommerce Monetization / Post-Transaction Advertising

Rokt is an AI-powered commerce media company that helps advertisers acquire high-value customers by delivering personalized offers to engaged shoppers during checkout, leveraging its proprietary AI system and closed ecommerce network to connect advertisers with high-intent audiences and drive measurable growth.

Retail Media PlatformPerformance MarketingNew York, New York
RollWorks

RollWorks

Rebranded

Account-Based Marketing / AdTech

RollWorks is an account-based marketing platform that has evolved into AdRoll ABM, now operating as part of the unified AdRoll platform rather than as a standalone brand.

Marketing PlatformCustomer AcquisitionSan Francisco, California
Similarweb

Similarweb

Digital Intelligence & Web Analytics

Similarweb (NYSE: SMWB) is a digital market intelligence company that provides data and insights used by reporters, investors, and businesses to anchor high-impact analysis and decision-making.

Data & AnalyticsMarketing AnalyticsTel Aviv, Tel Aviv District
Treasure Data

Treasure Data

Rebranded

Customer Data Platform (CDP) / Marketing Technology

Treasure Data, which officially rebranded as Treasure AI in April 2026, is an enterprise customer data platform that has since repositioned itself as an Agentic Experience Platform.

Customer Data PlatformMarketing AnalyticsMountain View, California
Wavemaker

Wavemaker

Media Agency

Wavemaker is a large global media agency network, part of GroupM and WPP plc, with global billings exceeding US$38 billion and clients including Vodafone, L'Oréal, IKEA, Paramount Pictures, Colgate-Palmolive, and Huawei, among others.

Marketing AgencyLondon
8

84.51°

Retail Media & Shopper Analytics

84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.

Attribution & AnalyticsCustomer Data PlatformCincinnati, Ohio
ActiveCampaign

ActiveCampaign

Marketing Automation & CRM

ActiveCampaign is a privately held email marketing, marketing automation, sales automation, and CRM platform founded by Jason VandeBoom in 2003, primarily serving small to mid-sized businesses.

Marketing CloudMarketing AutomationChicago, Illinois
Brandwatch

Brandwatch

Acquired

Social Media Intelligence & Consumer Insights

Brandwatch is a Cision company and global leader in social intelligence and social media management.

Data & AnalyticsSocial Media ManagementBrighton, East Sussex
Cadent

Cadent

Acquired

Connected TV & Addressable Advertising

Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.

Demand Side Platform (DSP)Connected TV PlatformNew York, New York
Cheetah Digital

Cheetah Digital

Acquired

Customer Engagement & Loyalty Marketing

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.

Customer Data PlatformMarketing AutomationChicago, Illinois
C

Cint

Research Technology / Advertising Measurement

Cint is a pioneer in research technology whose platform connects researchers, advertisers, and brands to reliable consumer data sourced from a vast global network spanning 130+ countries.

Data & AnalyticsMarketplace TechnologyStockholm, Stockholm
Clearbit

Clearbit

Acquired

B2B Data & Intelligence

Clearbit is a B2B marketing intelligence company, founded in 2014 and headquartered in San Francisco, that built its reputation on developer-friendly APIs for data enrichment and prospecting, as well as on its Reveal product, which uses IP-to-company matching to de-anonymize website traffic so revenue teams can identify which businesses are engaging with their digital properties.

Customer Data PlatformIdentity ResolutionSan Francisco, California
Dentsu International

Dentsu International

Merged

Advertising & Marketing Services

Dentsu International was a multinational media and digital marketing communications company headquartered in London, United Kingdom, that operated as a wholly owned subsidiary of the Japanese advertising firm Dentsu before rebranding from Dentsu Aegis Network in October 2020, and has since been folded back under the broader Dentsu brand.

Customer Data PlatformMarketing AgencyLondon, England
D

Discovery, Inc.

Rebranded

Broadcast & Cable Media

Discovery, Inc. was the media company behind Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet and Eurosport, selling advertisers access to highly targeted audiences across its networks and streaming services. Known as Discovery Communications until it acquired Scripps Networks Interactive on March 6, 2018, it merged with WarnerMedia on April 8, 2022 and was renamed Warner Bros. Discovery.

Connected TV PlatformVideo Advertising PlatformNew York, New York
E

ExactTarget

Rebranded

Marketing Automation / Email Marketing

ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputation on robust and innovative email marketing solutions.

Email MarketingMarketing AutomationIndianapolis, Indiana
H

Hill & Knowlton

Rebranded

Public Relations & Corporate Communications

Hill & Knowlton, now operating under the Burson brand, was an American global public relations consulting company headquartered in New York City, founded in Cleveland in 1927 by John W. Hill and owned by WPP Group.

Marketing AgencyNew York, New York
IPG Mediabrands

IPG Mediabrands

Merged

Media Planning & Buying

IPG Mediabrands was the data management and media buying arm of the Interpublic Group of Companies, which was acquired by Omnicom in 2025 and folded into what became Omnicom Media.

Attribution & AnalyticsMarketing AgencyNew York, New York
ironSource

ironSource

Acquired

Mobile AdTech / App Monetization

ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.

AI-Powered PlatformMobile Ad PlatformTel Aviv, Tel Aviv District
Marketo

Marketo

Rebranded

Marketing Automation / MarTech

Marketo, now operating as Adobe Marketo Engage, was a marketing automation company founded in 2006 that was acquired by Adobe Systems in 2018 for $4.75 billion and subsequently rebranded within the Adobe ecosystem.

Attribution & AnalyticsMarketing CloudSan Jose, California
P

PwC Digital Services

Marketing & Digital Consulting

PwC Digital Services is the digital arm of PricewaterhouseCoopers, generating over $1 billion in revenue and employing more than 14,000 people across 32 global offices, and has been expanding into agency territory through mergers and acquisitions.

Attribution & AnalyticsPrivacy & Consent ManagementLondon, New York
Salesforce Interaction Studio

Salesforce Interaction Studio

Rebranded

Marketing Technology / Personalization

Salesforce Interaction Studio, now known as Marketing Cloud Personalization following a rename in April 2022, was Salesforce's real-time personalization and interaction management solution operating within Salesforce Marketing Cloud.

AI-Powered PlatformMarketing CloudSan Francisco, California
VMLY&R

VMLY&R

Rebranded

Marketing & Communications Agency

VMLY&R, now operating as VML, was an American marketing and communications agency — born from the 2018 union of VML and Young & Rubicam — whose capabilities spanned advertising, digital and social media, sales promotion, direct marketing, and brand identity consulting, before WPP folded it into the newly formed VML in October 2023.

Marketing AgencyKansas City, Missouri
ActionIQ

ActionIQ

Customer Data Platform (CDP) / MarTech

ActionIQ is an enterprise-grade customer data platform built primarily for large B2C organizations — including retail, financial services, media, and consumer brands — that sits between operational data warehouses and marketing activation tools, unifying customer profiles and enabling audience segmentation across channels such as email, paid media, and site personalization.

Customer Data PlatformAI-Powered PlatformNew York, New York