Companies
4,159 companies in the AdTech ecosystem
Oracle Data Cloud
DefunctData Management & Audience Intelligence
Oracle Data Cloud was a digital advertising data and technology platform that served as one of the most prominent advertising data sellers in the market, operating across more than 100 countries, before shutting down its advertising division in 2024.
Rokt
Ecommerce Monetization / Post-Transaction Advertising
Rokt is an AI-powered commerce media company that helps advertisers acquire high-value customers by delivering personalized offers to engaged shoppers during checkout, leveraging its proprietary AI system and closed ecommerce network to connect advertisers with high-intent audiences and drive measurable growth.
RollWorks
RebrandedAccount-Based Marketing / AdTech
RollWorks is an account-based marketing platform that has evolved into AdRoll ABM, now operating as part of the unified AdRoll platform rather than as a standalone brand.
Similarweb
Digital Intelligence & Web Analytics
Similarweb (NYSE: SMWB) is a digital market intelligence company that provides data and insights used by reporters, investors, and businesses to anchor high-impact analysis and decision-making.
Treasure Data
RebrandedCustomer Data Platform (CDP) / Marketing Technology
Treasure Data, which officially rebranded as Treasure AI in April 2026, is an enterprise customer data platform that has since repositioned itself as an Agentic Experience Platform.
Wavemaker
Media Agency
Wavemaker is a large global media agency network, part of GroupM and WPP plc, with global billings exceeding US$38 billion and clients including Vodafone, L'Oréal, IKEA, Paramount Pictures, Colgate-Palmolive, and Huawei, among others.
84.51°
Retail Media & Shopper Analytics
84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.
ActiveCampaign
Marketing Automation & CRM
ActiveCampaign is a privately held email marketing, marketing automation, sales automation, and CRM platform founded by Jason VandeBoom in 2003, primarily serving small to mid-sized businesses.
Brandwatch
AcquiredSocial Media Intelligence & Consumer Insights
Brandwatch is a Cision company and global leader in social intelligence and social media management.
Cadent
AcquiredConnected TV & Addressable Advertising
Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.
Cheetah Digital
AcquiredCustomer Engagement & Loyalty Marketing
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, loyalty, and analytics in one platform designed for enterprise brands, backed by deliverability capabilities to ensure messages reliably reach the inbox.
Cint
Research Technology / Advertising Measurement
Cint is a pioneer in research technology whose platform connects researchers, advertisers, and brands to reliable consumer data sourced from a vast global network spanning 130+ countries.
Clearbit
AcquiredB2B Data & Intelligence
Clearbit is a B2B marketing intelligence company, founded in 2014 and headquartered in San Francisco, that built its reputation on developer-friendly APIs for data enrichment and prospecting, as well as on its Reveal product, which uses IP-to-company matching to de-anonymize website traffic so revenue teams can identify which businesses are engaging with their digital properties.
Dentsu International
MergedAdvertising & Marketing Services
Dentsu International was a multinational media and digital marketing communications company headquartered in London, United Kingdom, that operated as a wholly owned subsidiary of the Japanese advertising firm Dentsu before rebranding from Dentsu Aegis Network in October 2020, and has since been folded back under the broader Dentsu brand.
Discovery, Inc.
RebrandedBroadcast & Cable Media
Discovery, Inc. was the media company behind Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet and Eurosport, selling advertisers access to highly targeted audiences across its networks and streaming services. Known as Discovery Communications until it acquired Scripps Networks Interactive on March 6, 2018, it merged with WarnerMedia on April 8, 2022 and was renamed Warner Bros. Discovery.
ExactTarget
RebrandedMarketing Automation / Email Marketing
ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputation on robust and innovative email marketing solutions.
Hill & Knowlton
RebrandedPublic Relations & Corporate Communications
Hill & Knowlton, now operating under the Burson brand, was an American global public relations consulting company headquartered in New York City, founded in Cleveland in 1927 by John W. Hill and owned by WPP Group.
IPG Mediabrands
MergedMedia Planning & Buying
IPG Mediabrands was the data management and media buying arm of the Interpublic Group of Companies, which was acquired by Omnicom in 2025 and folded into what became Omnicom Media.
ironSource
AcquiredMobile AdTech / App Monetization
ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products centered on the app economy.
Marketo
RebrandedMarketing Automation / MarTech
Marketo, now operating as Adobe Marketo Engage, was a marketing automation company founded in 2006 that was acquired by Adobe Systems in 2018 for $4.75 billion and subsequently rebranded within the Adobe ecosystem.
PwC Digital Services
Marketing & Digital Consulting
PwC Digital Services is the digital arm of PricewaterhouseCoopers, generating over $1 billion in revenue and employing more than 14,000 people across 32 global offices, and has been expanding into agency territory through mergers and acquisitions.
Salesforce Interaction Studio
RebrandedMarketing Technology / Personalization
Salesforce Interaction Studio, now known as Marketing Cloud Personalization following a rename in April 2022, was Salesforce's real-time personalization and interaction management solution operating within Salesforce Marketing Cloud.
VMLY&R
RebrandedMarketing & Communications Agency
VMLY&R, now operating as VML, was an American marketing and communications agency — born from the 2018 union of VML and Young & Rubicam — whose capabilities spanned advertising, digital and social media, sales promotion, direct marketing, and brand identity consulting, before WPP folded it into the newly formed VML in October 2023.
ActionIQ
Customer Data Platform (CDP) / MarTech
ActionIQ is an enterprise-grade customer data platform built primarily for large B2C organizations — including retail, financial services, media, and consumer brands — that sits between operational data warehouses and marketing activation tools, unifying customer profiles and enabling audience segmentation across channels such as email, paid media, and site personalization.