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Companies

4,159 companies in the AdTech ecosystem

Adobe Campaign

Adobe Campaign

Cross-Channel Campaign Management / Marketing Automation

Adobe Campaign is a marketing automation platform that enables users to plan, create, and manage customer communications across multiple channels.

Marketing CloudMarketing AutomationSan Jose, California
Adobe Commerce

Adobe Commerce

Acquired

eCommerce Technology

Adobe Commerce is an enterprise ecommerce platform — built on the Magento technology Adobe acquired for $1.68 billion — that forms the fourth pillar of Adobe's cloud portfolio alongside the Experience, Advertising, and Analytics clouds.

Commerce TechnologyE-commerce MarketingSan Jose, California
Amazon Freevee

Amazon Freevee

Merged

Streaming Media / Connected TV Advertising

Amazon Freevee was a free, ad-supported streaming service — originally launched as IMDb TV — that operated as a standalone product within Amazon's media ecosystem before being retired and folded into Prime Video.

Connected TV PlatformVideo Advertising PlatformSeattle, Washington
Applovin MAX

Applovin MAX

In-App Mediation / Mobile Ad Monetization

AppLovin MAX is a mobile app monetization platform that helps developers maximize ad revenue by connecting multiple ad networks within a unified real-time bidding environment, driving competition among demand sources to achieve the highest possible CPMs.

AI-Powered PlatformMobile Ad PlatformPalo Alto, California
C

Cadreon

Rebranded

Programmatic Advertising / Addressable Media

Cadreon, now operating as Matterkind, was IPG Mediabrands' ad tech unit responsible for planning and executing programmatic buys across addressable media.

Programmatic PlatformNew York, New York
Cardlytics

Cardlytics

Purchase-Based Marketing & Data-Driven Advertising

Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.

Attribution & AnalyticsRetail Media PlatformAtlanta, Georgia
D

Deutsch

Acquired

Creative Advertising & Brand Strategy

Deutsch is a Los Angeles-based creative studio that rebranded from Deutsch LA in September 2024, operating as a data-inspired, culturally shaped agency within the Interpublic Group.

Creative PlatformMarketing AgencyLos Angeles, California
Experian

Experian

Data & Identity / Credit Information Services

Experian is a global data and technology company that powers opportunities for people and businesses around the world.

Data & AnalyticsCustomer Data PlatformDublin, Leinster
Hootsuite

Hootsuite

Social Media Management

Hootsuite is a social media performance platform that provides tools for scheduling, content creation, analytics, and social listening, helping organizations turn social insights into measurable business impact.

Social Media ManagementMarketing AutomationVancouver, British Columbia
Klear

Klear

Acquired

Influencer Marketing Technology

Klear is an influencer marketing platform that enables brands to find, analyze, and activate influencers, measure campaigns, and manage creators for long-term collaboration.

Influencer MarketingMarketing PlatformTel Aviv, New York
Kroger Precision Marketing

Kroger Precision Marketing

Retail Media / AdTech

Kroger Precision Marketing is a retail media network launched in 2017 and powered by 84.51°, Kroger's data science and analytics division, that helps CPG advertisers and other brands drive measurable results through first-party data, closed-loop attribution, and precision targeting.

Attribution & AnalyticsCustomer Data PlatformCincinnati, Ohio
Marketo Engage

Marketo Engage

B2B Marketing Automation

Marketo Engage is an AI-powered B2B marketing automation platform designed to orchestrate cross-channel campaigns, nurture leads and accounts, and attribute revenue across complex buying journeys.

Customer Data PlatformMarketing PlatformSan Jose, California
N

NPD Group

Rebranded

Market Research & Consumer Data Analytics

NPD Group, now operating as Circana following its 2023 merger with IRI, was a global market research and consumer intelligence firm that monitored point-of-sale transactions from 290 million households worldwide to deliver real-time insights into what consumers buy, where, and why.

Data & AnalyticsAttribution & AnalyticsPort Washington, New York
OMD

OMD

Media Planning & Buying

OMD Worldwide is a global media communications agency and subsidiary of Omnicom Group, operating as Omnicom Media Group's designated media specialist brand.

Attribution & AnalyticsMarketing AgencyNew York, New York
Pathmatics

Pathmatics

Acquired

Advertising Intelligence / AdTech

Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency.

Attribution & AnalyticsMarketing AnalyticsSanta Monica, California
P

Pinterest Performance+

Performance Advertising / Social Commerce AdTech

Pinterest Performance+ is a suite of AI-powered automation tools for paid social advertisers designed to maximize efficiency by simplifying ad creation, targeting, and bidding.

AI-Powered PlatformPerformance MarketingSan Francisco, California
Publicis Sapient

Publicis Sapient

Digital Transformation & MarTech Consulting

A digital business transformation consultancy within Publicis Groupe that helps organizations modernize their technology, operations, and customer experiences.

Customer Data PlatformMarketing TechnologyWashington, District of Columbia
B

BCW (Burson Cohn & Wolfe)

Rebranded

Public Relations & Communications

BCW (Burson Cohn & Wolfe), now operating as Burson, was a global public relations and communications firm headquartered in New York City, created in February 2018 when parent company WPP Group PLC merged its subsidiaries Cohn & Wolfe and Burson-Marsteller.

Marketing AgencyNew York, New York
Dataxu

Dataxu

Rebranded

Programmatic Advertising / Demand-Side Platform

Dataxu, now operating as Roku OneView, was an early demand-side platform founded in 2007 that was acquired by Roku in 2019 and folded into Roku's streaming-focused ad platform.

Demand Side Platform (DSP)Video Advertising PlatformBoston, Massachusetts
Hearts United

Hearts United

Media Planning & Buying

Hearts United is a global media agency formed by combining the Hearts & Science and Mediahub networks under Omnicom Media.

Marketing AgencyNew York, New York
InfoSum

InfoSum

Acquired

Data Collaboration / Privacy-Enhancing Technology / AdTech

InfoSum is the world's leading data collaboration platform, enabling privacy-safe and scalable solutions for brands, agencies, advertisers, and media owners to activate and monetize first-party data.

Identity ResolutionPrivacy TechnologyBasingstoke, Hampshire
Kantar

Kantar

Co-owned

Market Research, Media Measurement & Marketing Analytics

Kantar is an international market research company headquartered in London that employs approximately 20,000 people across more than 90 countries, working across disciplines including brand strategy, advertising effectiveness, social media monitoring, and consumer and shopper behavior.

Attribution & AnalyticsMarketing AnalyticsLondon, England
Marketing Cloud Intelligence

Marketing Cloud Intelligence

Marketing Analytics & Business Intelligence

Marketing Cloud Intelligence is a powerful marketing analytics platform that brings marketing data from different sources into a single environment, where it is standardized and organized for easier analysis.

Data & AnalyticsMarketing AnalyticsSan Francisco, California
M

McGarrybowen

Rebranded

Advertising & Creative Services

McGarryBowen, now operating as Dentsu Creative, was a full-service advertising agency founded in 2002 by John McGarry and Gordon Bowen, among others, and was acquired by Dentsu in 2008.

Creative PlatformMarketing AgencyNew York, New York