Best Buy Advertising

Leading retail media network in consumer electronics category

Best Buy Advertising (formerly Best Buy Ads) is the retail media division of Best Buy Co., Inc., one of the largest consumer electronics retailers in North America. The platform enables brands and agencies to reach high-intent shoppers through sponsored product placements, display advertising, and other promotional opportunities across BestBuy.com, the Best Buy mobile app, and in-store digital displays. As part of the growing retail media network ecosystem, Best Buy Advertising leverages first-party customer data and purchase intent signals to help brands connect with consumers actively shopping for electronics, appliances, and related products. Best Buy Advertising competes in the rapidly expanding retail media space alongside networks from Amazon, Walmart, Target, and other major retailers. The platform offers self-service and managed service options, providing advertisers with access to Best Buy's substantial customer base and rich shopping data. With the shift toward retail media as a key advertising channel, Best Buy has positioned its advertising business as a significant growth opportunity, capitalizing on its strong position in consumer electronics retail and the high consideration nature of its product categories.