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Companies
Explore technology companies in our intelligence database
Total Companies
2092
Active
18
Acquired
5
This Page
24
Aspire
Aspire is a comprehensive influencer marketing automation platform that empowers brands to scale their creator partnerships and social commerce strategies efficiently. The platform addresses the complexity of managing large-scale influencer programs by automating the entire marketing lifecycle—from discovering and vetting creators to managing campaigns, tracking content performance, and measuring ROI. By consolidating relationship management, content collaboration, and commerce capabilities into a single solution, Aspire enables marketing teams to orchestrate sophisticated influencer programs that previously required significant manual effort and multiple disconnected tools. The company primarily serves direct-to-consumer brands, e-commerce businesses, and marketing agencies that recognize influencer marketing as a critical growth channel. Aspire's platform differentiates itself by integrating commerce functionality directly into the influencer workflow, allowing creators to generate trackable sales through affiliate links, unique discount codes, and shoppable content. This commerce-first approach addresses one of the industry's most pressing challenges: demonstrating clear return on investment. With comprehensive analytics and attribution modeling, Aspire connects creator content directly to revenue generation, enabling brands to optimize their influencer spend based on actual performance data rather than vanity metrics like impressions or engagement rates.
series-b51-200 employees
Pathmatics
Pathmatics is a leading digital marketing intelligence platform that provides comprehensive advertising transparency and competitive analysis solutions for enterprise brands, advertising agencies, and digital publishers. The company has established itself as a critical resource for marketing professionals seeking to understand the competitive advertising landscape through its proprietary technology that tracks, analyzes, and reports on digital advertising campaigns across multiple channels including display, video, social media, and native advertising formats. By leveraging advanced data collection methodologies, machine learning algorithms, and computer vision technology, Pathmatics delivers actionable insights into competitor advertising strategies, creative executions, media spend patterns, and publisher relationships. The platform aggregates billions of advertising impressions across the digital ecosystem, providing users with both real-time and historical advertising data that powers strategic planning, competitive positioning, and media investment optimization. Pathmatics serves marketing intelligence teams across various industries including retail, financial services, automotive, telecommunications, and consumer packaged goods, enabling them to benchmark performance against industry standards, identify emerging market trends, and make data-driven decisions about their advertising investments. The company's technology stack combines sophisticated web crawling capabilities, proprietary algorithms, and data visualization tools to deliver comprehensive visibility into the digital advertising landscape. Pathmatics has positioned itself as an essential tool for modern marketing organizations that require competitive intelligence to inform their advertising strategies. The platform's ability to provide estimated media expenditures, ad placement analysis, messaging strategy insights, and creative performance metrics has made it a valuable asset for agencies managing multiple client portfolios and brands seeking to optimize their marketing ROI. Through continuous innovation in data collection and analysis methodologies, Pathmatics maintains its position as a trusted source of advertising intelligence in an increasingly complex digital marketing ecosystem.
Founded 2011acquired51-200 employeesacquired
Eyereturn Marketing
Eyereturn Marketing is a programmatic advertising technology company that provides end-to-end solutions for digital marketing agencies and brand advertisers seeking to optimize their programmatic media buying operations. The company's platform combines demand-side platform (DSP) capabilities with advanced creative management, real-time bidding infrastructure, and comprehensive analytics to enable sophisticated multi-channel advertising campaigns. By offering a unified technology stack that addresses the entire programmatic advertising workflow, Eyereturn Marketing eliminates the need for clients to integrate multiple disparate systems, thereby streamlining operations and improving overall campaign efficiency. The platform emphasizes transparency and control, allowing advertising agencies and in-house marketing teams to maintain granular oversight of their programmatic investments while leveraging automation for scale. Eyereturn Marketing's solution architecture supports diverse advertising formats including display, video, mobile, and native advertising across premium inventory sources. The platform's audience targeting capabilities utilize first-party, second-party, and third-party data integration to enable precise segmentation and personalization at scale, with a focus on delivering measurable return on advertising spend (ROAS). Positioning itself as a strategic technology partner rather than a managed service provider, Eyereturn Marketing serves mid-market to enterprise-level advertising agencies and brands that require sophisticated programmatic capabilities. The company offers white-label options, custom reporting frameworks, and dedicated support to meet the diverse needs of its client base. By combining technology innovation with industry expertise, Eyereturn Marketing addresses the growing demand for transparent, performance-driven programmatic advertising solutions in an increasingly complex digital media landscape.
Founded 2009acquired51-200 employeesacquired
Involves
Involves is a specialized affiliate marketing platform that serves as a critical bridge between international brands and the complex Asia-Pacific digital marketing ecosystem. The company has carved out a distinctive niche by focusing specifically on cross-border affiliate marketing, enabling global advertisers to penetrate diverse Asian markets through partnerships with local publishers who possess deep regional expertise. Involves addresses one of the most significant challenges in digital marketing: navigating the fragmented, culturally diverse, and rapidly evolving landscape of Asian digital commerce while maintaining international standards for transparency, compliance, and performance measurement. The platform's core value proposition centers on its sophisticated understanding of Asia-Pacific market complexities, including varied payment infrastructures, regulatory frameworks like GDPR and PDPA, cultural nuances, and platform-specific requirements across different territories. Involves leverages advanced tracking technology, real-time analytics, and multi-currency transaction capabilities to deliver measurable, performance-based marketing campaigns that span multiple channels and geographies. The company's infrastructure is purpose-built to handle the unique demands of cross-border affiliate marketing, including localized reporting dashboards, fraud detection systems, and compliance management tools that address the diverse regulatory requirements across Asian markets. As an end-to-end affiliate marketing solution, Involves serves a dual customer base: international brands seeking market entry into Asian territories and regional advertisers looking to optimize their digital presence. The platform combines performance metrics, consumer insights, and market intelligence to help clients maximize ROI in what represents the world's fastest-growing digital advertising markets. With comprehensive capabilities spanning campaign management, payment processing, performance optimization, and compliance assurance, Involves positions itself as an essential partner for companies navigating the opportunities and complexities of affiliate marketing across the Asia-Pacific region.
series-a51-200 employees
Webtrekk
Webtrekk is a European analytics and Customer Data Platform (CDP) provider that has established itself as a leading solution for privacy-compliant data management and marketing analytics. Founded in Germany, the company specializes in helping organizations collect, unify, and activate customer data while maintaining strict adherence to European data protection regulations, particularly GDPR. Webtrekk's platform combines web analytics, mobile app tracking, and customer data platform capabilities into a unified system that enables marketers and data analysts to make data-driven decisions without compromising on privacy standards. The company serves enterprise and mid-market clients across various industries including e-commerce, media, finance, and telecommunications, providing them with tools to understand customer journeys, optimize marketing campaigns, and deliver personalized experiences. With a strong focus on data sovereignty and regulatory compliance, Webtrekk has positioned itself as a privacy-first alternative to global analytics platforms like Google Analytics and Adobe Analytics. The platform's emphasis on first-party data collection, consent management, and transparent data processing has made it particularly appealing to European organizations that prioritize customer privacy and regulatory compliance. Webtrekk's solution architecture allows businesses to maintain full control over their customer data while leveraging advanced analytics and segmentation capabilities to drive marketing effectiveness and customer engagement.
Founded 2004acquired51-200 employeesacquired
Social Animal
Social Animal is a content intelligence and social media analytics platform that serves marketers, content creators, and digital agencies seeking to optimize their content strategies through comprehensive data-driven insights. The platform distinguishes itself by aggregating and analyzing social media performance metrics across multiple channels, enabling users to identify trending topics, track competitor content performance, and discover high-performing content within their specific niches. By processing millions of social media posts and articles, Social Animal provides actionable intelligence that helps businesses understand what content resonates with their target audiences and drives meaningful engagement. The platform offers a comprehensive suite of tools including content discovery, influencer identification, sentiment analysis, and performance benchmarking capabilities. Social Animal's technology leverages advanced analytics to deliver real-time social listening and competitive intelligence, making it particularly valuable for content marketers focused on improving their content ROI and staying ahead of industry trends. The platform serves as a centralized hub for content research and social media monitoring, empowering businesses to make informed decisions about their content marketing strategies and improve overall engagement rates through data-backed insights.
bootstrap or seed11-50 employees
Piano Analytics
Piano Analytics is an enterprise-grade digital analytics and tag management platform that serves as a core component of Piano's comprehensive digital experience suite. The platform provides organizations with sophisticated tools for measuring, analyzing, and optimizing user engagement across web and mobile properties. Designed specifically for data-intensive enterprises, Piano Analytics combines real-time data collection, advanced segmentation capabilities, and integrated tag management into a unified solution that enables marketing teams, product managers, and data analysts to make informed, data-driven decisions while maintaining strict compliance with global privacy regulations including GDPR and CCPA. The platform distinguishes itself in the crowded analytics market through its emphasis on data ownership, privacy-first architecture, and granular control over data collection and processing. Piano Analytics serves a diverse client base spanning media publishers, e-commerce platforms, financial services institutions, and enterprise organizations that require sophisticated measurement capabilities beyond traditional web analytics solutions. With particular strength in European markets where data sovereignty and regulatory compliance are paramount, the platform offers customizable dashboards, flexible data models, and robust API access that allows organizations to integrate analytics insights throughout their technology ecosystem. The tag management component accelerates implementation by enabling non-technical users to deploy and manage tracking codes without extensive developer resources, reducing time-to-value and technical overhead.
growth-stage201-500 employees
Skyhook
Skyhook is a specialized location technology provider that delivers advanced positioning, context, and intelligence solutions to enterprises and application developers worldwide. The company has established itself as a pioneer in hybrid positioning technology, combining Wi-Fi, cellular, GPS, and IP address data to provide highly accurate location services in environments where traditional GPS signals are unreliable or unavailable. This multi-source approach enables Skyhook to deliver precise geolocation capabilities in challenging scenarios such as dense urban environments, indoor spaces, and areas with limited satellite visibility. Serving a diverse portfolio of industries including mobile application development, advertising technology, cybersecurity, IoT, and enterprise software, Skyhook provides developers with comprehensive SDKs and APIs that integrate seamlessly into existing applications. The company maintains a continuously updated global positioning database that powers location-based services for authentication, fraud prevention, personalized user experiences, mobile advertising, asset tracking, and operational analytics. Skyhook's technology is designed to work across multiple platforms and devices, making it a versatile solution for organizations requiring reliable location intelligence at scale. With a strong emphasis on privacy-compliant location services, Skyhook has positioned itself as a trusted infrastructure provider in the location technology ecosystem. The company's business model centers on licensing its proprietary positioning technology and providing ongoing access to its extensive location database. As location-based services become increasingly critical to digital experiences across industries, Skyhook continues to serve as an essential enabler for next-generation location-aware applications, balancing the demands for accuracy, speed, and user privacy in an evolving regulatory landscape.
Founded 2003acquired51-200 employeesacquired
Devguy
Devguy is a specialized technology company operating at the forefront of mobile advertising security, providing comprehensive fraud detection and prevention solutions designed to protect the integrity of the mobile advertising ecosystem. The company addresses the multi-billion dollar problem of mobile ad fraud, including sophisticated schemes such as click fraud, install fraud, attribution manipulation, and bot traffic that undermine advertiser confidence and waste marketing budgets. Through advanced machine learning algorithms and real-time data analysis capabilities, Devguy empowers mobile app developers, performance marketers, ad networks, and mobile measurement partners to safeguard their advertising investments and maintain campaign authenticity. The company's platform offers end-to-end fraud detection across the entire mobile advertising value chain, from initial impression validation through post-install event verification. Devguy's solutions are architected for seamless integration with existing mobile marketing technology stacks, delivering real-time fraud prevention capabilities, granular analytics dashboards, and actionable intelligence that enables clients to make informed decisions about their advertising strategies. The platform serves a diverse clientele ranging from independent mobile app publishers to enterprise-level performance marketers who require robust, scalable protection against increasingly sophisticated fraud operations. As the mobile advertising industry continues its rapid expansion and fraudsters develop more advanced techniques, Devguy positions itself as essential infrastructure for maintaining trust, transparency, and accountability in digital advertising. The company's commitment to continuous innovation, rapid adaptation to emerging fraud patterns, and deep understanding of the mobile advertising ecosystem makes it a strategic partner for organizations seeking to maximize return on advertising spend while minimizing exposure to fraudulent activity and ensuring compliance with industry standards.
Open Web Analytics
Open Web Analytics is an open-source web analytics platform that empowers organizations to track, measure, and analyze website visitor behavior while maintaining complete data ownership and control. As a self-hosted alternative to proprietary analytics solutions like Google Analytics, the platform provides comprehensive tracking capabilities including page views, events, e-commerce transactions, and detailed visitor profiling. The framework is designed for organizations that prioritize data sovereignty, privacy compliance, and customization flexibility in their analytics infrastructure. The platform serves a diverse user base spanning web developers, digital marketing professionals, small to medium-sized businesses, enterprises, and organizations operating under strict data privacy regulations such as GDPR and CCPA. Open Web Analytics distinguishes itself through its commitment to transparency, community-driven development, and the elimination of third-party data sharing inherent in cloud-based analytics services. The solution's modular architecture and plugin system enable seamless integration with popular content management systems including WordPress, Drupal, and Joomla, while supporting custom implementations for bespoke web applications. As an open-source project, Open Web Analytics operates within a collaborative ecosystem where developers worldwide contribute to its codebase, extend functionality, and adapt the platform to evolving privacy regulations and analytics requirements. The framework's flexible deployment model allows organizations to host analytics infrastructure on their own servers, ensuring complete data control and compliance with industry-specific regulations. This approach makes it particularly attractive to government agencies, healthcare organizations, educational institutions, and privacy-conscious enterprises seeking cost-effective analytics solutions without vendor lock-in or recurring subscription fees.
bootstrap1-10 employees
FraudBlock
FraudBlock is a specialized cybersecurity technology company dedicated to protecting the digital advertising ecosystem from fraudulent activities that undermine campaign performance and waste advertising budgets. The company delivers real-time fraud detection and prevention solutions that safeguard online advertising campaigns from bot traffic, click fraud, impression fraud, ad stacking, domain spoofing, and other sophisticated malicious activities. By combining advanced machine learning algorithms, behavioral analysis, and pattern recognition technologies, FraudBlock enables advertisers, publishers, and ad networks to maintain the integrity and effectiveness of their digital advertising operations. The platform operates as a comprehensive fraud prevention layer that monitors advertising traffic in real-time, analyzing billions of data points to identify anomalies and fraudulent behavior before they impact campaign performance or drain advertising budgets. FraudBlock's solution integrates seamlessly with existing advertising technology stacks, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, and analytics platforms, providing actionable insights, automated blocking capabilities, and detailed forensic reporting. The company addresses a critical pain point in the digital advertising industry, where ad fraud is estimated to cost advertisers tens of billions of dollars annually, making fraud prevention an essential component of any comprehensive advertising strategy. FraudBlock's target customers span the digital advertising value chain, including digital marketing agencies managing multi-million dollar campaigns, e-commerce companies running performance marketing initiatives, ad networks seeking to maintain inventory quality, programmatic platforms requiring fraud-free traffic, and enterprise brands with significant digital advertising budgets. The solution is particularly valuable for organizations running programmatic advertising campaigns, mobile app install campaigns, affiliate marketing programs, and performance marketing initiatives where fraud can significantly distort ROI metrics, compromise attribution accuracy, and waste substantial advertising investments.
seed11-50 employees
TagCommander
TagCommander is a European-based enterprise tag management solution provider that specializes in helping organizations manage their digital marketing tags while maintaining strict data privacy compliance. Founded with a privacy-first approach, the company has established itself as a leading alternative to US-based tag management systems, particularly for organizations that prioritize GDPR compliance and data sovereignty. The platform enables marketing and IT teams to deploy, manage, and optimize marketing tags across web and mobile properties without requiring constant developer intervention, significantly reducing time-to-market for marketing campaigns while maintaining technical governance. The company serves mid-to-large enterprises across Europe and internationally, offering a comprehensive suite of tools that includes tag management, consent management platform (CMP), data quality control, and server-side tag management capabilities. TagCommander's solution addresses the growing complexity of digital marketing technology stacks while ensuring organizations remain compliant with evolving data privacy regulations including GDPR, ePrivacy Directive, and CCPA. With headquarters likely in France, TagCommander has built a strong reputation in regulated industries such as financial services, healthcare, retail, and telecommunications where data governance and privacy compliance are paramount. The platform integrates seamlessly with major marketing and analytics tools, enabling controlled data flow across the marketing technology ecosystem while giving organizations full transparency and control over their data collection practices.
series-b51-200 employees
Velocidi
Velocidi is a privacy-first Customer Data Platform (CDP) that specializes in enabling digital marketers and enterprises to effectively activate their first-party data while maintaining strict compliance with evolving global privacy regulations. Founded to address the growing challenges posed by third-party cookie deprecation and increasing privacy legislation such as GDPR and CCPA, Velocidi provides sophisticated data management infrastructure that allows organizations to collect, unify, and activate customer data from multiple touchpoints. The platform emphasizes identity resolution, data quality, and real-time activation capabilities, positioning itself as essential infrastructure for companies transitioning to privacy-centric marketing strategies. The company serves mid-market to enterprise clients across diverse industries including retail, e-commerce, media, and financial services, providing them with tools to create personalized marketing experiences across multiple channels without compromising user privacy. Velocidi's technology stack focuses on helping marketing teams segment audiences, orchestrate cross-channel campaigns, and measure performance using first-party data assets. By enabling organizations to build direct, consent-based relationships with their customers, Velocidi addresses one of the most critical challenges facing digital marketers in the post-cookie era: maintaining marketing effectiveness while respecting user privacy and regulatory requirements. Velocidi differentiates itself through its privacy-first architecture and specialized focus on first-party data activation, rather than attempting to be an all-encompassing marketing suite. This focused approach allows the platform to integrate seamlessly with existing marketing technology stacks while providing deep expertise in data governance, identity resolution, and compliant audience activation across programmatic advertising platforms, social media channels, and owned marketing channels.
series-a11-50 employees
Windsor.ai
Windsor.ai is a marketing attribution and analytics platform that serves as a centralized data infrastructure solution for modern marketing teams. The company specializes in consolidating data from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard, enabling businesses to gain comprehensive visibility into their marketing performance. By automating the complex process of data integration and multi-touch attribution, Windsor.ai helps organizations understand the true impact of their marketing investments across the entire customer journey. The platform addresses a critical challenge faced by performance marketers, digital agencies, and e-commerce businesses: the fragmentation of marketing data across dozens of disparate platforms. Windsor.ai's solution eliminates data silos by connecting popular advertising networks, social media platforms, analytics tools, and CRM systems through pre-built integrations and APIs. This unified approach enables marketing professionals to accurately measure ROI, optimize advertising spend, and make data-driven decisions based on comprehensive attribution models rather than isolated channel metrics. The platform's focus on automation and ease of implementation makes sophisticated marketing analytics accessible to businesses of various sizes, from growing startups to established enterprises managing complex multi-channel campaigns.
seed11-50 employees
Reltio
Reltio provides a cloud-based data integration and management platform that helps companies consolidate and unify their customer data from various sources. Its solution enables businesses to create a single, accurate view of their customers, improving operational efficiency and decision-making. This unified data empowers better marketing, sales, and customer service.
Founded 2011$50M201-500 employeesTier B
Scalarr
Scalarr is a specialized cybersecurity and fraud prevention technology company that operates at the intersection of mobile advertising and artificial intelligence. The company has established itself as a critical infrastructure provider for mobile app marketers, developers, and gaming companies seeking to protect their advertising investments from increasingly sophisticated fraud schemes. Through its advanced machine learning algorithms and real-time detection capabilities, Scalarr addresses one of the mobile app ecosystem's most pressing challenges: the billions of dollars lost annually to advertising fraud including click fraud, install fraud, attribution manipulation, and bot traffic. The platform's core value proposition centers on its ability to integrate seamlessly with major mobile measurement partners (MMPs) and advertising networks, providing comprehensive protection across the entire user acquisition funnel. Scalarr's technology continuously evolves to counter emerging fraud tactics, employing behavioral analysis, device fingerprinting, and pattern recognition to distinguish between genuine users and fraudulent traffic. This proactive approach enables clients to maintain marketing budget integrity while ensuring that acquisition metrics reflect actual user engagement rather than fraudulent activities. Operating in the rapidly expanding mobile ad fraud prevention sector, Scalarr serves a diverse client base spanning mobile gaming studios, e-commerce apps, fintech applications, and digital marketing agencies. The company's solutions are particularly valuable for organizations running large-scale user acquisition campaigns where even small percentages of fraud can translate to significant financial losses. By providing actionable intelligence and automated blocking capabilities, Scalarr empowers marketing teams to optimize campaign performance, improve ROI, and make data-driven decisions based on verified user acquisition data.
seed or series-a11-50 employees
Heepsy
Heepsy is a specialized influencer marketing platform that empowers brands, agencies, and marketers to discover, analyze, and evaluate influencers across Instagram and YouTube. The platform combines advanced search functionality with comprehensive analytics tools to streamline the influencer discovery process, enabling users to filter potential partners based on audience demographics, engagement rates, follower authenticity, geographic location, and niche categories. By providing transparent access to performance metrics and audience quality data, Heepsy helps marketing professionals make informed, data-driven decisions when planning influencer marketing campaigns. The platform addresses a critical pain point in the digital marketing landscape where brands face challenges in identifying authentic influencers who genuinely align with their target audience and brand values. Heepsy's analytics capabilities offer visibility into engagement patterns, audience authenticity scores, and demographic breakdowns, helping users avoid fraudulent accounts with inflated follower counts or bot-driven engagement. The company positions itself as an accessible, cost-effective alternative to enterprise-level influencer marketing platforms, democratizing professional influencer discovery tools for businesses ranging from small startups to established marketing agencies. With its focus on data transparency and user-friendly interface, Heepsy serves as a comprehensive solution for the growing influencer marketing industry.
bootstrap or seed11-50 employees
Vidizmo
VIDIZMO is an enterprise-grade video content management system (VCMS) provider that delivers secure, AI-powered video solutions designed for organizations with stringent security and compliance requirements. The platform enables enterprises to capture, manage, stream, and analyze video content at scale while maintaining comprehensive audit trails and regulatory compliance. VIDIZMO's solution addresses the critical need for organizations to leverage video as a strategic asset across internal communications, training programs, knowledge management, and customer engagement initiatives. The company serves compliance-heavy industries including government agencies, healthcare institutions, financial services, law enforcement, education, and large enterprises that require robust video management capabilities with advanced security features. VIDIZMO differentiates itself through specialized features such as automated redaction capabilities for sensitive content, digital evidence management, detailed audit logging, and support for various regulatory frameworks including FedRAMP, CJIS, HIPAA, and GDPR. The platform combines video streaming, digital evidence management, and enterprise video portals into a unified solution that can be deployed both on-premises and in the cloud, providing flexibility for organizations with varying infrastructure requirements and security policies. With AI-powered capabilities including automated transcription, facial recognition, and content analytics, VIDIZMO enables organizations to unlock valuable insights from their video assets while maintaining the highest security standards.
venture-backed51-200 employees
Mediasite
Mediasite is an established enterprise video platform provider that specializes in comprehensive video capture, management, and analytics solutions tailored for educational institutions and corporate organizations. The company has built its reputation on delivering mission-critical video content management systems that enable organizations to seamlessly record, live stream, manage, and analyze video content at scale. With a particular strength in lecture capture, webcasting, and enterprise video communications, Mediasite has positioned itself as a strategic partner for organizations seeking to leverage video as a core component of their knowledge sharing and communication infrastructure. The platform addresses the accelerating demand for video-based learning and communication across both academic and corporate environments. Mediasite's comprehensive solution suite includes automated recording capabilities, searchable video libraries with advanced indexing, interactive engagement features, and sophisticated analytics dashboards that provide organizations with actionable insights into viewer engagement patterns and content effectiveness. The company has established particularly strong market presence within higher education, where lecture capture and distance learning have evolved from optional enhancements to essential infrastructure for modern educational delivery. Mediasite's enterprise-grade architecture supports large-scale deployments across diverse organizational contexts, offering flexible deployment models including both cloud-based SaaS and on-premise solutions to accommodate varying security, compliance, and infrastructure requirements. The platform emphasizes three core value propositions: ease of use for content creators and administrators, enterprise-level reliability and scalability, and extensive integration capabilities with existing learning management systems (LMS), content management platforms, and enterprise collaboration tools. This integration-first approach has enabled Mediasite to position itself as a versatile, strategic video platform that transforms how organizations capture, distribute, and measure the impact of their video content.
Founded 2000public51-200 employeessubsidiary
Mapidea
Mapidea is a location intelligence platform that transforms geospatial data into strategic business insights for enterprise organizations. The company specializes in making sophisticated geographic information systems (GIS) technology accessible to business users without requiring extensive technical expertise. By combining spatial analytics with business intelligence capabilities, Mapidea enables organizations to optimize critical decisions around site selection, market expansion, territory management, and customer segmentation through intuitive visualization and analysis tools. The platform serves a diverse client base across retail, real estate, logistics, financial services, and telecommunications sectors, where location-based decision-making provides significant competitive advantages. Mapidea integrates multiple data layers including demographic information, market trends, competitive intelligence, and proprietary business data to create comprehensive spatial analysis frameworks. The company's approach democratizes location intelligence by providing enterprise-grade geospatial capabilities through user-friendly interfaces designed for business analysts, strategists, and operational managers rather than GIS specialists, effectively bridging the gap between complex geospatial technology and practical business applications.
series-a11-50 employees
Placed
Placed is a location-based analytics platform that specializes in measuring offline consumer behavior through mobile location data and attribution technology. The company provides brands, retailers, and advertisers with actionable insights into foot traffic patterns, store visits, and the effectiveness of digital advertising campaigns in driving real-world consumer actions. By bridging the gap between online marketing efforts and offline conversions, Placed enables businesses to understand the complete customer journey and optimize their marketing spend accordingly. The platform leverages sophisticated location intelligence technology, combining GPS data, Wi-Fi signals, and beacon technology to accurately track and analyze consumer movement patterns. Placed's analytics solutions help clients answer critical questions about their target audiences, including where they shop, how often they visit specific locations, and which marketing channels most effectively drive in-store visits. The company serves a diverse range of industries including retail, quick-service restaurants, automotive, entertainment, and consumer packaged goods, providing them with measurement and attribution capabilities that were previously difficult to quantify in the offline world.
Founded 2011acquired51-200 employeesacquired
Arrivalist
Arrivalist is a specialized location analytics and intelligence platform that serves the travel and tourism industry with advanced attribution and measurement solutions. The company has established itself as a pioneer in bridging the gap between digital marketing exposure and real-world visitor arrivals, utilizing proprietary location verification technology to analyze billions of anonymous location signals from mobile devices. By tracking actual physical visitation patterns following advertising exposure, Arrivalist enables destination marketing organizations (DMOs), hospitality brands, tourism boards, and travel marketers to measure true campaign effectiveness and return on investment. The platform's core value proposition centers on transforming traditional marketing attribution by moving beyond superficial metrics like clicks and impressions to measure tangible, real-world outcomes. Arrivalist's technology processes vast amounts of geolocation data to identify when consumers exposed to marketing campaigns actually visit specific destinations, hotels, attractions, or geographic regions. This capability provides tourism marketers with unprecedented insights into cross-channel marketing effectiveness, visitor journey patterns, competitive market share dynamics, and the economic impact of their marketing initiatives. The company's solutions are particularly valuable in an industry where understanding the customer journey from digital engagement to physical arrival is critical for optimizing substantial marketing budgets and demonstrating measurable business outcomes.
series-a51-200 employees
Spectus
Spectus is a location intelligence platform that delivers advanced geospatial analytics and consumer movement insights to retail and commercial real estate sectors. The company aggregates location data from multiple sources and transforms it into actionable business intelligence, enabling enterprises to make data-driven decisions about site selection, market analysis, competitive positioning, and investment opportunities. Through sophisticated data processing and visualization capabilities, Spectus provides foot traffic analytics, trade area analysis, and consumer behavior patterns that help businesses understand market dynamics with granular precision. The platform serves enterprise clients including retailers, real estate developers, commercial brokers, investment firms, and portfolio managers who require sophisticated location-based insights to optimize their physical presence and evaluate market opportunities. Spectus addresses critical business challenges such as site selection optimization, competitive intelligence gathering, market penetration assessment, and portfolio performance evaluation. By leveraging geospatial data science and predictive analytics, the company enables clients to identify high-potential locations, understand consumer demographics and movement patterns, assess competitive density, and forecast market performance across various geographic markets and retail categories.
series-a51-200 employees
Reactflow
Reactflow is a no-code conversion rate optimization (CRO) platform designed to empower marketing teams with the autonomy to create, test, and deploy conversion-focused website experiences without requiring developer intervention. The platform addresses a fundamental challenge in digital marketing operations: the traditional bottleneck created when marketing teams must wait for engineering resources to implement A/B tests, personalization campaigns, or landing page optimizations. By providing an intuitive visual interface combined with enterprise-grade experimentation capabilities, Reactflow enables marketers to execute their optimization strategies at the speed of business while maintaining statistical rigor and data-driven decision making. The platform serves mid-market to enterprise organizations with substantial web traffic volumes where even marginal improvements in conversion rates can translate to significant revenue impact. Reactflow's solution suite likely encompasses visual editing tools, multivariate testing frameworks, sophisticated audience segmentation capabilities, and real-time analytics dashboards that provide complete visibility into experiment performance. This comprehensive approach allows marketing teams to independently manage their entire conversion optimization program lifecycle, from hypothesis development through implementation and analysis, dramatically reducing time-to-market for revenue-impacting initiatives. Operating within the rapidly expanding marketing technology sector, Reactflow competes in the conversion optimization and experimentation category where businesses increasingly recognize that website performance directly influences customer acquisition costs and overall marketing ROI. The platform differentiates itself by balancing accessibility with sophistication—offering an interface simple enough for non-technical marketers while maintaining the advanced testing capabilities, statistical confidence, and integration depth required for meaningful experimentation at scale. This positioning allows Reactflow to serve as an accessible alternative to complex enterprise platforms while avoiding the limitations of simpler tools that lack the rigor necessary for data-driven optimization.
seed11-50 employees