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Companies

2,889 companies in the AdTech ecosystem

White Ops (HUMAN)

White Ops (HUMAN)

Ad Fraud Prevention & Bot Detection

White Ops (now operating under the name HUMAN) is a cybersecurity company that specializes in the detection and mitigation of bot and other automated threats, protecting businesses from digital ad fraud, account takeover, and other malicious activities.

AI-Powered PlatformPrivacy TechnologyNew York, New York
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WhiteOps

WhiteOps

Rebranded

Ad Fraud Prevention & Bot Detection

A cybersecurity and fraud detection company that rebranded to HUMAN Security, specializing in protecting digital advertising and online platforms from bot attacks and fraud.

Ad Fraud PreventionVerification PlatformNew York, New York
Wibbitz

Wibbitz

Acquired

Video Technology/Content Creation

AI-powered video creation platform that enabled publishers and brands to automatically transform text content into short-form videos for social media and digital marketing.

Creative PlatformVideo Advertising PlatformNew York, New York
Wide Angle Analytics

Wide Angle Analytics

Defunct

Web Analytics

Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websites.

Data & AnalyticsMarketing Analytics
Widen

Widen

Acquired

Digital Asset Management / MarTech

Digital asset management (DAM) platform provider that helps organizations manage, organize, and distribute their marketing content and creative assets.

Creative Management PlatformMarketing TechnologyMadison, Wisconsin
W

Widen Collective

Acquired

Digital Asset Management / MarTech

Widen Collective was a digital asset management (DAM) platform provider that served marketing and creative teams before being acquired by Acquia in 2021.

Creative Management PlatformMarketing TechnologyMadison, Wisconsin
Wideo

Wideo

Video Editing Software

Wideo is a cloud-based video creation and editing platform that empowers businesses and individuals to create professional-quality videos without extensive video editing expertise.

Creative PlatformVideo TechnologyBuenos Aires
W

Wieden+Kennedy

Creative Advertising Agency

Independent global creative advertising agency known for iconic campaigns for Nike, Coca-Cola, and other major brands.

Marketing AgencyPortland, Oregon
W

Wikitude

Subsidiary

Augmented Reality Technology / AR Development Tools

Wikitude is an augmented reality (AR) technology provider offering SDKs and tools for creating AR experiences in mobile applications and marketing campaigns.

Creative PlatformLocation-Based AdvertisingSalzburg
W

Wildfire Systems

Acquired

Social Media Marketing

Wildfire Systems was a social media marketing platform that helped brands create and manage social campaigns, promotions, and contests across multiple social networks.

Social Media ManagementMarketing AnalyticsRedwood City, California
Wincher

Wincher

SEO Software / Marketing Technology / SaaS

Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...

Data & AnalyticsMarketing Analytics
Windsor.ai

Windsor.ai

Marketing Technology (MarTech) - Marketing Attribution & Analytics

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Attribution & AnalyticsMarketing Analytics
W

Wingman

Sales Enablement / Conversation Intelligence

Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.

AI-Powered PlatformMarketing TechnologySan Francisco, California
WireWheel

WireWheel

Acquired

Privacy Technology / Data Governance

WireWheel was a privacy and data governance software platform that helped organizations manage consumer data rights requests and compliance obligations before being acquired by OneTrust in 2021.

Privacy & Consent ManagementPrivacy TechnologyArlington, Virginia
Wisemetrics

Wisemetrics

Defunct

Marketing Analytics

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Attribution & AnalyticsMarketing Analytics
Wishpond

Wishpond

Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.

E-commerce MarketingMarketing Platform
Wistia

Wistia

Video Marketing Platform

Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...

Video Advertising PlatformMarketing PlatformCambridge, Massachusetts
Wix

Wix

Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.

Commerce TechnologyE-commerce MarketingTel Aviv, Tel Aviv
Wizaly

Wizaly

Acquired

Marketing Attribution & Analytics

Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.

Data Management PlatformLocation-Based AdvertisingParis, Île-de-France
Wochit

Wochit

Subsidiary

Video Technology/Content Creation

Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.

Creative PlatformVideo TechnologyNew York, New York
Wondery

Wondery

Acquired

Podcast Advertising/Audio Content

Wondery is a premium podcast network producing narrative-driven shows across true crime, business, and entertainment genres, acquired by Amazon in 2020.

Audio AdvertisingContent DiscoveryWest Hollywood, California
WooCommerce

WooCommerce

Acquired

E-commerce Platform

WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive customization capabilities.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Woopra

Woopra

Customer Data Platform (CDP) / Marketing Technology / Customer Analytics

Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...

Customer Data PlatformMarketing Analytics
Wootric

Wootric

Acquired

Customer Experience Management

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.

Marketing AnalyticsCustomer EngagementSan Francisco, California