Companies

Barometric was a cross-environment ad measurement and attribution platform that unified online, offline, and mobile data to provide marketers with a holistic view of campaign performance.

Barton F. Graf was a celebrated independent New York creative agency known for its irreverent, culturally sharp advertising work, particularly its iconic campaigns for Skittles and Little Caesars.

Basecamp is a project management and team communication software company that provides a single tool for teams to manage projects, communicate, and organize work. Known for its simplicity and "all-in-one" approach, it helps teams stay organized and on track without relying on multiple separate applications.

A blockchain-based digital advertising platform that rewards users with cryptocurrency tokens for viewing privacy-respecting ads through the Brave browser.

Basis by Centro is a cloud-based programmatic advertising platform that provides automated media buying, campaign management, and workflow automation for agencies and brands.

Basis (formerly Centro) provides a comprehensive programmatic advertising platform combining DSP, workflow automation, and campaign management. The platform serves agencies and brands with integrated media buying, planning, and optimization capabilities across display, video, CTV, and native advertising.

Basis Technologies (formerly Centro) is an enterprise advertising automation platform that unifies programmatic, direct, search, and social media buying into a single, end-to-end workflow solution.

Bazaarvoice is a leading user-generated content (UGC) and ratings & reviews platform that helps brands and retailers collect, manage, and syndicate customer content to drive purchase decisions.

The BBC (British Broadcasting Corporation) is the UK's public service broadcaster that operates BBC Studios and BBC Advertising, offering premium brand-safe inventory across its global digital and broadcast platforms.

BBC America is a US cable and satellite television channel jointly owned by AMC Networks and BBC Studios, delivering British programming and original content to American audiences.

BBC News is the world's largest broadcast news organisation, operating a global digital news platform with significant advertising and sponsorship opportunities across its owned-and-operated properties.

BBC Studios is the commercial arm of the BBC, licensing and distributing world-class content globally while offering premium advertising solutions across its international digital and broadcast properties.

BBDO is one of the world's largest and most awarded advertising agency networks, known for creating iconic campaigns for global brands across every major industry.

BBDO Dublin is the Irish arm of the global BBDO advertising network, delivering integrated creative campaigns and brand strategy for major Irish and multinational clients.

BBDO Japan is the Tokyo-based arm of the global BBDO advertising network, delivering integrated creative and strategic advertising services to major Japanese and multinational brands.

Iconic British creative shop; founded 1982 in London by John Bartle, Nigel Bogle, and John Hegarty. 100% Publicis-owned since July 2012 (full acquisition completed). Distinctive among Publicis Communications networks for retaining strong founder-era creative culture.

BBH London is one of the world's most celebrated creative advertising agencies, renowned for bold, culturally resonant campaigns and the iconic 'When the world zigs, zag' philosophy.

BBH USA is the New York-based American arm of Bartle Bogle Hegarty, a globally renowned creative advertising agency known for iconic brand campaigns and bold creative work.

BCW (Burson Cohn & Wolfe) was WPP's PR network formed 2018 from the merger of Burson-Marsteller + Cohn & Wolfe. Merged with Hill & Knowlton on July 1, 2024 to form Burson. BCW brand retired.

Beachfront is a connected TV and video advertising platform providing SSP, ad serving, and programmatic solutions for streaming media companies. The company enables publishers to monetize CTV and OTT inventory while offering advertisers access to premium video inventory.

Beats Electronics is Apple's audio products subsidiary — headphones, earbuds, speakers. Acquired by Apple May 28, 2014 for $3 billion (Apple's largest acquisition until Beats was eclipsed by Beats x ad-buy partnerships and the Vision Pro era). Continues as branded product line under Apple alongside AirPods.

UK creative agency founded 2005, in which Cheil Worldwide acquired a 49% stake in 2010 and later moved to majority control. Continues to operate under Cheil ownership; UK Companies House lists status "Active" with 2023 accounts filed. Sources: gov.uk Companies House + SI Global deal advisory.

Beemray is a Finnish AdTech company providing privacy-first data solutions for advertisers and publishers. Their platform enables contextual and first-party data activation, helping clients navigate the cookieless future by offering effective targeting and personalization without relying on third-party cookies.