BBH USA

Premium creative agency within the Publicis Groupe network, known for bold, culturally resonant brand campaigns in the US market

BBH USA (Bartle Bogle Hegarty USA) is the American division of the iconic global creative agency BBH, headquartered in New York City. Founded as an extension of the London-based BBH network, BBH USA has built a strong reputation for producing culturally resonant, creatively ambitious advertising campaigns across brand strategy, digital, film, social, and experiential media. The agency serves a roster of major global and domestic brands, delivering integrated creative solutions that span traditional and digital channels. BBH USA operates within the broader BBH global network, which was founded in London in 1982 by John Bartle, Nigel Bogle, and John Hegarty. The agency is known for its distinctive 'Black Sheep' philosophy — going against the grain to produce work that stands out. BBH USA has contributed to landmark campaigns for brands such as Audi, Johnnie Walker, Axe/Lynx, and others, cementing its position as a top-tier creative shop in the competitive US advertising market. As part of the Publicis Groupe network following BBH's acquisition, BBH USA benefits from access to a vast global holding company infrastructure while maintaining its creative independence and boutique agency culture. The agency competes directly with other leading creative agencies in New York and positions itself as a premium creative partner for brands seeking culturally impactful, award-winning advertising work.