Companies
3,616 companies in the AdTech ecosystem
Widen
AcquiredDigital Asset Management / MarTech
Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribute their content at scale — now operating as part of Acquia.
Widen Collective
AcquiredDigital Asset Management / MarTech
Widen Collective was a digital asset management (DAM) platform provider that served marketing and creative teams before being acquired by Acquia in 2021.
Wideo
Video Editing Software
Wideo is a cloud-based video creation and editing platform that empowers businesses and individuals to create professional-quality videos without extensive video editing expertise.
Wieden+Kennedy
Creative Advertising Agency
Independent global creative advertising agency known for iconic campaigns for Nike, Coca-Cola, and other major brands.
Wikitude
Augmented Reality Technology / AR Development Tools
Wikitude is an augmented reality (AR) technology provider offering SDKs and tools for creating AR experiences in mobile applications and marketing campaigns.
Wildfire Systems
AcquiredAffiliate Commerce & Loyalty Technology
Wildfire Systems provides white-label shopping rewards and cashback technology that enables financial institutions and fintech companies to offer branded loyalty programs to their customers.
Wincher
SEO Software / Marketing Technology / SaaS
Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...
Windsor.ai
Marketing Technology (MarTech) - Marketing Attribution & Analytics
Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...
Wingman
Sales Enablement / Conversation Intelligence
Wingman is a conversation intelligence platform that helps sales teams analyze calls, meetings, and customer interactions to improve performance and close more deals.
Wirewax
AcquiredInteractive Video / Video Commerce
Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.
WireWheel
AcquiredPrivacy Technology / Data Governance
WireWheel was a privacy management platform that helped enterprises operationalize data privacy compliance, acquired by TransUnion in 2022 to bolster its privacy and data governance capabilities.
Wisemetrics
DefunctMarketing Analytics
Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.
Wishpond
Wishpond is a marketing technology company that provides an all-in-one platform for lead generation, marketing automation, and sales. It helps businesses create landing pages, contests, popups, email campaigns, and manage leads to grow their customer base and streamline their marketing efforts.
Wistia
Video Marketing & Hosting
Wistia is a premium video marketing and hosting platform specifically designed for businesses seeking to leverage video content as a strategic marketing asset. Founded as an alternative to consumer-focused video platforms like YouTube and Vimeo, Wistia has carved out a distinctive niche in the AdTech and MarTech ecosystem by providing enterprise-grade video solutions with advanced analytics, customization capabilities, and marketing automation features. The platform enables businesses to host...
Wix
Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.
Wiz
Cloud Security / CNAPP
Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.
Wizaly
AcquiredMarketing Attribution & Analytics
Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.
Wochit
Video Technology/Content Creation
Video creation platform that enables publishers, brands, and marketers to produce professional video content at scale using AI-powered tools and licensed media assets.
Wolff Olins
Brand Strategy & Design Consultancy
Wolff Olins is a globally renowned brand strategy and design consultancy known for creating transformative brand identities for major corporations and institutions worldwide.
Wondery
AcquiredAudio Advertising / Podcast Media
Wondery is a premium podcast network and studio, now an Amazon subsidiary, known for hit narrative shows like 'Dr. Death' and 'Business Wars' that reach tens of millions of listeners globally.
WooCommerce
AcquiredE-commerce Platform
WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive customization capabilities.
Woopra
Customer Data Platform (CDP) / Marketing Technology / Customer Analytics
Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...
Wootric
AcquiredCustomer Experience Management
Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.
WordPress
Content Management / Publisher Tools
WordPress is an open-source content management system (CMS) powering over 40% of websites globally, with advertising capabilities through plugins and WordPress VIP.