Companies

Spherical is a marketing intelligence platform designed to solve the complex challenge of fragmented multi-channel data management for modern marketing teams. The platform serves as a centralized analytics hub that consolidates performance data from multiple sources including social media platforms, paid advertising channels, email campaigns, and web analytics tools into a unified system. By eliminating the need to manage disparate analytics systems, Spherical provides marketing professionals...

Spider Labs is a Japanese AdTech company specializing in ad fraud prevention and brand safety solutions. They develop and provide "SpiderAF," an AI-powered platform that detects and blocks fraudulent ad impressions and clicks, ensuring the effectiveness and transparency of digital advertising campaigns. Their mission is to create a healthy and safe advertising ecosystem for advertisers and publishers.

Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmatically buy mobile ad inventory across global exchanges.

Split Software provides a feature delivery platform that empowers engineering and product teams to control, measure, and manage feature releases. It enables feature flagging, A/B testing, and kill switches, helping organizations reduce risk and accelerate product innovation. The platform integrates with existing development workflows to provide granular control over new features.

Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.

SplitMetrics is an app growth company that provides an ecosystem of tools for mobile app marketing and optimization. They offer solutions for A/B testing, app store optimization (ASO), and ad campaign management, helping app developers and marketers acquire users and maximize their app's performance.

Walmart's self-service advertising platform enabling suppliers and sellers to promote products directly on Walmart.com through sponsored search and display placements.

Sponsors is a digital marketplace platform operating at the strategic intersection of influencer marketing and brand partnerships, serving as critical infrastructure in the rapidly expanding creator economy. The platform addresses fundamental inefficiencies in the influencer marketing ecosystem by providing comprehensive end-to-end campaign management tools, sophisticated data-driven influencer discovery mechanisms, and transparent performance analytics that enable brands to make informed par...

Spotify's self-service advertising platform that enables brands and advertisers to create, manage, and measure audio and video ad campaigns across Spotify's streaming service.

Spotify's programmatic advertising marketplace that enables advertisers to access Spotify's audio and video inventory through automated bidding.

Spotify's self-service advertising platform that enables brands and agencies to create and manage audio and video ad campaigns across Spotify's streaming service.

Spotify's self-serve ad platform, rebranded from Spotify Ad Studio in July 2024. Audio + video ad campaigns across Spotify free-tier inventory.

Spotify's advertising platform that enables brands to reach audiences through audio, video, and podcast ads across its global streaming service.

SPAN — programmatic podcast ad marketplace allowing advertisers to reach listeners across Spotify-original and third-party podcasts. Launched April 2021.

Audiobook author/publisher platform launched November 2024. Replaces the former Findaway Voices flow for direct-to-Spotify distribution; offers analytics, royalty reporting, and promotional tools. Findaway Voices business was sold to INaudio August 2025; the surviving direct-to-Spotify flow lives here.

Creator platform for podcasters and video creators (rebranded from Spotify for Podcasters Nov 2024). Expanded to include video monetization via the Spotify Partner Program. Provides hosting, distribution, analytics, ad monetization (via SPAN), and the new video creator tools.

Podcaster creation/distribution/analytics platform that absorbed Anchor at the March 2023 Stream On event. Renamed to Spotify for Creators in November 2024. Provides hosting, monetization, analytics, and Spotify-platform integration for podcasters.

Spotify's live audio chat product (acquired Locker Room March 2021, rebranded to Greenroom June 2021). Renamed Spotify Live in 2022. Shut down April 30, 2023.

Conversion-tracking pixel + attribution measurement, launched June 2023 alongside Spotify Ad Analytics. Tracks online + in-app behavior across Spotify and other podcast publishers. Sub-feature of the Spotify Ad Analytics measurement platform.

In-house podcast production division formed June 2023 by merging Gimlet Media and Parcast brands. Produces shows including Stolen, The Journal, Science Vs, Heavyweight, Serial Killers, Conspiracy Theories. Subsequent 3% layoffs March 2026 (also touched The Ringer).

Spotify Technology is a global leader in audio streaming services, fundamentally transforming how millions of people discover, consume, and engage with music and podcasts worldwide. Founded in 2006 and headquartered in Stockholm, Sweden, the company has grown to serve over 489 million monthly active users across more than 180 markets, offering access to an extensive catalog of millions of songs, podcasts, and audio content. The platform combines sophisticated recommendation algorithms, person...

Spotler Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

SpotX was a leading video advertising platform and SSP that was acquired by Magnite in 2021 for $1.17B and has since been folded into Magnite's streaming business, with the SpotX brand retired.

Spoutable is an exit-intent and interstitial ad network that serves non-intrusive ad units triggered by user exit behavior on publisher websites, offering a monetization alternative to traditional display formats. The platform connects publishers with advertisers through a programmatic marketplace focused on high-engagement ad moments.