Companies

Roku Exchange is Roku's SSP-style ad-tech gateway launched November 2025 — provides programmatic access to Roku Premium Inventory via integrations with Magnite, The Trade Desk, Display & Video 360, Yahoo DSP. Major opening of Roku's walled garden.

Roku Originals is Roku's original content brand. Launched May 2021 with the acquisition of Quibi's content library (~75 shows, including The Fugitive, #FreeRayshawn) for under $100M. Features a mix of original Roku productions and former Quibi content.

Roku Smart Home is Roku's home-security and smart-home product line launched October 2022. Developed in partnership with Wyze (white-labeled Wyze hardware). Distributed exclusively via Walmart. Includes video doorbells, security cameras, smart lighting.

Rollbar is a real-time error monitoring and debugging platform designed to help software development teams identify, diagnose, and resolve application errors quickly. Founded in 2012, the company provides continuous code improvement tools that automatically collect, analyze, and alert developers about errors and exceptions across their entire technology stack. Rollbar's platform supports multiple programming languages and frameworks, making it a versatile solution for modern development teams...

RollWorks is an account-based marketing platform that helps B2B companies identify target accounts, engage decision-makers, and measure revenue impact through coordinated advertising and sales outreach.

Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.

Ireland's largest indie creative agency at acquisition (Dec 2017). Brand retired in 2022 Song rebrand. Sources: Adworld.ie + Campaign UK.

Rotten Tomatoes is a leading entertainment review aggregation website that monetizes through advertising and serves as a content discovery platform for movies and TV shows.

Roundel is Target Corporation's retail media network, enabling advertisers to reach Target's first-party shopper audience across owned and off-site channels.

Roundel is Target's retail media network that enables advertisers to reach consumers across Target's digital properties and beyond using Target's first-party shopper data.

Finnish mobile game developer behind Angry Birds, leveraging its massive player base for in-game advertising and brand partnerships.

Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (SSP) for digital publishers before merging with Telaria in 2020 to form Magnite.

RudderStack is an open-source Customer Data Platform (CDP) that helps businesses collect, unify, and activate customer data across their entire tech stack. It provides a developer-first approach, enabling engineers to build custom data pipelines and integrate with various analytics and marketing tools for better customer insights.

Ruler Analytics is a marketing attribution platform that helps businesses track the entire customer journey from first touch to revenue. It connects marketing data with CRM and sales data to provide a comprehensive view of marketing ROI, enabling better decision-making and optimized marketing spend.

S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...

Saatchi & Saatchi is a global creative advertising agency network known for innovative brand campaigns and creative excellence across traditional and digital media.

Sabio Mobile is a programmatic advertising platform specializing in reaching Hispanic and multicultural audiences through mobile and CTV channels. The company offers data-driven targeting solutions that help brands connect with diverse consumer segments across premium inventory. Sabio combines first-party data with cultural insights to deliver personalized ad experiences.

Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety. Now integrated.

SafeGraph was a geospatial data company that provided location intelligence and points-of-interest (POI) data for businesses, researchers, and developers before ceasing operations in 2024.

Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now operating under Zeta Global following a $325M acquisition from Marigold.

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Salesforce's partner ecosystem program enabling ISVs and developers to build, market, and sell applications on the AppExchange marketplace.

Salesforce's data management platform (DMP) that enables marketers to unify customer data and create targeted audience segments for personalized advertising campaigns.