Nielsen

A · Ecosystem Services

New York, NY, United States · Founded 1923

10001+ employees · NLSN

Sourced & current · updated Sep 2, 20261 of 4 facts verifiedWebsite

Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsVerification & Measurement

Global leader and de facto currency standard in audience measurement for television, digital, and cross-platform media

Ownership

Parent: Brookfield Business Partners (majority stakeholder)

Subsidiaries

DoubleVerify

Nielsen Attribution

Nielsen Digital

Nielsen Digital Ad Ratings

N

Nielsen Marketing Cloud

Visual IQ

Competitors

Amazon Marketing Cloud

M

MAGNA Global

Annalect

C3 Metrics

Choreograph

Inmar Intelligence

I

Inscape

Marketing Evolution

Recent moves

• Acquiring DoubleVerifyAnnounced3 sourcesAug 6, 2026 · $2.15B
• Nielsen acquires DoubleVerify3 sourcesAug 6, 2026 · $2.15B
• Nielsen acquires Visual IQVerified · 3✓Oct 3, 2017
• Nielsen acquires eXelate1 sourceJan 1, 2015

In their space

• Innovid SPAC MergerVerified · 2✓Dec 1, 2021
• Integral Ad Science IPOVerified · 2✓Jun 30, 2021 · $3.6B valuation
• Cardlytics IPOVerified · 2✓Feb 9, 2018
• Roku IPOVerified · 2✓Sep 28, 2017

Key people

P

Peter Naylor

Chief Client Officer