Nielsen
New York, New York, United States · Founded 1923
10000+ employees
Sourced & current · updated Jul 13, 2026Website
Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.
Where they sit
Stack tier: Ecosystem Services (A)
Data & AnalyticsAttribution & AnalyticsVerification & Measurement
Dominant incumbent and long-standing currency provider for TV and cross-media audience measurement globally, facing growing competition from alternative measurement providers
Ownership
Parent: Brookfield Business Partners (majority stakeholder)
Subsidiaries