Equativ

Paris, Île-de-France, France · Founded 2001

501-1000 employees · N/A

Sourced & current · updated Oct 5, 2026Website

Equativ is a French advertising technology company that provides a vertically integrated platform — encompassing an ad server, a supply-side platform (SSP), and a demand-side platform (DSP) — serving both advertisers and publishers, with particular focus on Advanced TV and premium publishers.

Where they sit

Stack tier: Ecosystem Services (A)

Supply Side Platform (SSP)Data Management PlatformPrivacy-First AdvertisingProgrammatic Platform

Leading independent SSP and ad server provider in Europe with growing global presence, positioned as a privacy-first alternative to walled garden ad platforms