CEO at Smart AdServer
Creput is known for championing European AdTech independence and privacy-first programmatic solutions, positioning Smart AdServer as a leading alternative to U.S. ad tech giants amid sweeping regulatory change.
Last updated Feb 27, 2026 by AI Enrichment
Arnaud Creput is best known as the CEO of Smart AdServer, a Paris-based independent ad server and supply-side platform widely regarded as one of Europe's most significant alternatives to U.S.-dominated AdTech infrastructure. Under his leadership, Smart AdServer has become a prominent advocate for GDPR-compliant, privacy-first advertising technology, positioning the company as a trusted partner for premium publishers seeking transparent and sovereign data practices. Creput has been a consistent public voice on the need for European AdTech independence, pushing back against the consolidation of digital advertising power among a handful of American tech giants. Creput has guided Smart AdServer through one of the most turbulent periods in digital advertising history, including the rollout of GDPR, the deprecation of third-party cookies, and the broader industry reckoning with user privacy. He has championed contextual targeting, first-party data strategies, and cookieless identity solutions as viable paths forward for publishers and advertisers alike. His leadership helped Smart AdServer expand its global footprint while maintaining its core identity as a privacy-respecting, publisher-centric platform. Before becoming CEO, Creput held senior roles within the Smart AdServer organization, building deep operational and strategic expertise in ad serving technology and programmatic monetization. His tenure has coincided with significant product evolution at the company, including the development of unified auction capabilities and enhanced publisher controls. He is a recurring presence at major European AdTech conferences and industry forums, where he speaks on topics ranging from cookieless advertising to the geopolitics of data sovereignty.
Smart AdServer (prior to CEO appointment)